Personalised messaging is key in the Digital marketing world

2. Audiences
A happy customer is a loyal customer and a loyal
customer is a potential advocate.
It costs 5 times as much to win a new customer as it
does to keep a customer.
5% cent increase in customer loyalty can translate
into a 75 per cent increase in profitability.

3. Find more of your best fit customers.
Understand the similarities and patterns that link them together.
Study your data, create patterns and trends until a type of
customer most likely to buy your products becomes apparent.
Look for similarities in behaviours, demographics, platforms,
products bought, social advocacy how they came to the brand.
This provides clear guidance as to who your best fit customers are.
Your First Target Audience

4. Create Specific
Social Advocacy
Create Specific
Content
Create Personalised
shopping Experiences
Create Personalised
Offers