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Janeé Broadway
Janeé Broadway

Polo Ralph Lauren Digital Strategy

Social Media
1 of 10
Target Audience  25 to 40 years old  Disposable income  Interested in quality and a trusted brand
New Strategies  Utilize social media  Create new social media accounts to expand reach  Utilize Inbound Marketing strategies
Strategies Continued  Engage with followers  Create incentives (create call to action)  Advertise sales and special events  Use more hash tags  Link social media accounts
Goals  Increase visibility and reach  Increase followers, shares, likes, favorites, etc.  Change customers into ambassadors  attract more people to landing page (entice them to make a purchase)
How?  Create a unique post featuring a call to action  Limited time offer  Contest (create an incentive)  Advertise other social media accounts and website on every site  Link them to increase followers/visibility
How? (continued)  Create catchy hash tags  Encourage followers to use it  Simple and short  Engage with followers  Post pictures of them showing off their newest Polo styles  Use Inbound Marketing to interact/create ambassadors  Create looks on YouTube
Budget/Timeline  4 to 5 months  Priming customers to become ambassadors  Visibility increases over time  Utilizing social media is free
Measuring Success  Set monthly goals and track any changes in followers, shares, likes, favorites, etc.  Measure on each social media platform  Track landing page hits  Compare to sales and recent demand
Summary  Utilize social media by engaging with followers  Prime customers to become ambassadors  Use Inbound Marketing Strategies  Broaden reach  Increase consumers and sales

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Adv 420 ppt.

  • 1.
  • 2. Target Audience  25 to 40 years old  Disposable income  Interested in quality and a trusted brand
  • 3. New Strategies  Utilize social media  Create new social media accounts to expand reach  Utilize Inbound Marketing strategies
  • 4. Strategies Continued  Engage with followers  Create incentives (create call to action)  Advertise sales and special events  Use more hash tags  Link social media accounts
  • 5. Goals  Increase visibility and reach  Increase followers, shares, likes, favorites, etc.  Change customers into ambassadors  attract more people to landing page (entice them to make a purchase)
  • 6. How?  Create a unique post featuring a call to action  Limited time offer  Contest (create an incentive)  Advertise other social media accounts and website on every site  Link them to increase followers/visibility
  • 7. How? (continued)  Create catchy hash tags  Encourage followers to use it  Simple and short  Engage with followers  Post pictures of them showing off their newest Polo styles  Use Inbound Marketing to interact/create ambassadors  Create looks on YouTube
  • 8. Budget/Timeline  4 to 5 months  Priming customers to become ambassadors  Visibility increases over time  Utilizing social media is free
  • 9. Measuring Success  Set monthly goals and track any changes in followers, shares, likes, favorites, etc.  Measure on each social media platform  Track landing page hits  Compare to sales and recent demand
  • 10. Summary  Utilize social media by engaging with followers  Prime customers to become ambassadors  Use Inbound Marketing Strategies  Broaden reach  Increase consumers and sales