Defining Innovation Types.

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Defining Innovation Types. - Presentation Transcript

  1. Innovation?
    © Marc Sniukas www.sevenprophets.com
    1
    10.08.2009
  2. © Marc Sniukas www.sevenprophets.com
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    Revolutionary Innovation
    Management Innovation
    Service Innovation
    Experiential Innovation
    Business Model Innovation
    Value Innovation
    Structural Innovation
    Market Innovation
    Process Innovation
    Strategic Innovation
    Evolutionary Innovation
    Application Innovation
    Marketing Innovation
    User Lead Innovation
    Product Innovation
    Technological Innovation
    Brand Innovation
    Supply Chain Innovation
    Disruptive Innovation
    10.08.2009
  3. What are you talking about?
    © Marc Sniukas www.sevenprophets.com
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    10.08.2009
  4. Innovation comes in many flavors.
    © Marc Sniukas www.sevenprophets.com
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    10.08.2009
  5. A map provides orientation.
    © Marc Sniukas www.sevenprophets.com
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  6. The Innovation Map
    A Framework for Defining Innovation Outcomes
    6
    © Marc Sniukas www.sevenprophets.com
    10.08.2009
  7. What‘s the „direction“ of your innovation efforts?
    Internal Innovation
    vs
    External Innovation
    © Marc Sniukas www.sevenprophets.com
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  8. Just how innovative do you want to be?
    Continuous / Evolutionary Innovation
    vs
    Discontinuous / Revolutionary Innovation
    © Marc Sniukas www.sevenprophets.com
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    10.08.2009
  9. The Innovation Map: 4 prototypal innovation types
    © Marc Sniukas www.sevenprophets.com
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    Internal
    Management Innovation
    Operational Innovation
    Continuous
    Discontinuous
    Product & Service Innovation
    Strategic Innovation
    External
    10.08.2009
  10. What‘s the difference?
    © Marc Sniukas www.sevenprophets.com
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    10.08.2009
  11. Operational Innovation
    What is it about?
    Process innovation: making processes for established offers in established markets more effective or efficient
    technological innovation in manufacturing
    Of course concepts like the moving assembly line, TQM, SCM, Six Sigma or Lean Manufacturing were radical innovations at the time they were being invented. If your company implements such concepts today, they might represent a radical innovation for your organization, but the concept as such is not revolutionary. It would rather be the application of best practices.
    © Marc Sniukas www.sevenprophets.com
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    10.08.2009
  12. Product & Service Innovation
    What is it about?
    taking established offers in established markets to the next level
    making surface modifications that improve customers' experience of established products
    Product & Service innovations can of course also be radical and disruptive...but than it‘s rather strategic innovation, the difference being that radical product innovations provide an completely new level of value to both the customer and the company producing them.
    © Marc Sniukas www.sevenprophets.com
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    10.08.2009
  13. Strategic Innovation
    What is it about?
    new business models (including a new value chain architecture), or
    new markets (either by creating new ones or reshaping existing ones), or
    increased value for both the customer and the company
    or a combination of these three, and as such it‘s nature is radical. It‘s a departure from a company‘s traditional definition of „how we do business around here“.
    Strategic Innovation does include concepts like Value Innovation, Blue Ocean Strategy and Disruptive Innovation and Business Model Innovation.
    For more about the relationship of BMI and Strategic Innovation, see the „Putting it all together“ prezi at www.sevenprophets.com.
    For more on strategic innovation, download „Reshaping strategy: The who, what and how of strategic innovation“ at www.sevenprophets.com.
    © Marc Sniukas www.sevenprophets.com
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    10.08.2009
  14. Management Innovation
    What is it about?
    Management Innovation changes the way managers do what they do, and does so in a way that enhances organizational performance.
    „Management innovation is anything that substantially alters the way in which the work of management is carried out, or significantly modifies customary organizational forms, and, by doing so, advances organizational goals.“ Gary Hamel
    The target of innovation efforts are the business processes and not the manufacturing processes. It‘s about „fundamental breakthroughs in how companies organize, coordinate, plan, motivate and allocate resources...“ Gary Hamel
    For more on management innovation have a look at „The Future of Management“ presentation at www.sevenprophets.com
    © Marc Sniukas www.sevenprophets.com
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    10.08.2009
  15. The Innovation Map
    © Marc Sniukas www.sevenprophets.com
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    Internal
    10.08.2009
    Technological innovation
    Partner interfaces
    Internal structures and processes
    Management Innovation
    Operational Innovation
    Processes
    Networking
    People Management
    Continuous
    Discontinuous
    Disruptive Innovation
    Brand
    Supply Chain
    Product & Service Innovation
    Strategic Innovation
    Customer interfaces and experiences
    Technological innovation
    Blue Ocean Strategy
    New offerings
    Channels
    New markets
    External
  16. How to use the Innovation Map?
    © Marc Sniukas www.sevenprophets.com
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    10.08.2009
  17. How to use the Innovation Map?
    Use the map to illustrate the 4 definitions, differences and commonalities of the 4 types. Which ones would you like to target?
    In your next innovation meeting, put out the map and focus your discussion on the 4 quadrants and what you would like to achieve.
    Next, draw a cross on a flip chart and map all your innovation projects and initatives on it. Are your initiatives inline with the proclaimed objectives?
    All of these uses can help to resolve issues and never ending discussions on what should be done or not done and what the desired objectives are.
    10.08.2009
    © Marc Sniukas www.sevenprophets.com
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  18. Some final thoughts...
    Of course these 4 types can overlap. Strategic Innovation will have internal implications, just as management innovation can have an impact on how your organization relates to external stakeholders. Product innovation can be ongoing or it can be revolutionary. Nevertheless the initial focus of innovation efforts are primarily internal or external and aiming at continuous or discontinuous innovation to start with.
    No matter how you‘ll be using the map, it will provide orientation and focus the discussion and your efforts.
    © Marc Sniukas www.sevenprophets.com
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    10.08.2009
  19. Want more?
    © Marc Sniukas www.sevenprophets.com
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    10.08.2009
  20. www.sevenprophets.com
    © Marc Sniukas www.sevenprophets.com
    20
    10.08.2009
  21. This presentation was inspired by...
    Marc Sniukas „Reshaping Strategy: The Who, What, How of Strategic Innovation.“ Research paper, 2008
    Gary Hamel, Bill Breen „The Future of Management“, Harvard Business School Press, 2007
    Michael Mol, Julian Birkinshaw „Gian Steps in Management“, FT Prentice Hall, 2008
    10.08.2009
    © Marc Sniukas www.sevenprophets.com
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  22. A presentation by Marc Sniukas
    www.sniukas.com
    10.08.2009
    © Marc Sniukas www.sevenprophets.com
    22

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