eBrand's General branding solution Communication platform with emotional positioning The integrated model of communications Traditional PR Digital Marketing (support & long-term vision)

1. eBrand – Idea for the
Western Digital HDD
Communication
2013

2. AGENDA
•
•
•
•
Our mission in this document
Recipe for Integrated solution
Communication platform (briefly)
Appendix

3. Mission of this document
“ To give Western Digital a snapshot about our
Integrated Solution to implement a long-term
campaign online. To give WT a direction of
communication and reflect on major elements of
the solution. To establish the fundamental for
next steps...”

4. OUR SERVICES WITH “EBRANDOLOGY”

5. eBrandology
This is the basic process we apply to all branding services
provided to clients. We call it “eBrandology”. These 6 steps are:
1.
2.
3.
4.
5.
6.
Browse the guidelines of marketing and branding (from the
clients)
Browse the behavior of target users from offline to online
Browse the information of competitors and references
Run the Creative process, consistent with Branding
directions in which Internet tools consulted by experts
Submit the final proposal
Implement the proposal and activate it online with monitoring
process

6. eB’s Services
Recipe for
Integrated Solution

7. We had the Exclusive recipes to serve
Digital Marketing stakeholders!
7Private & Confidential – Copyright eBrand Co., Ltd 2009

8. Establish the Online Community (for/of
brand’s consumers) aka. a space for
their Common Interest(s).
Connect it with Social Network(s) and
Mobilize it!
8Private & Confidential – Copyright eBrand Co., Ltd 2009

9. Core platform is the macrosite to form a Community of
Consumbers
CONTENT IS THE
KING, BUT THINK
ABOUT MAKE IT
MORE SOCIAL!
Synchronize with
Social Networks
And we Mobilize your
Online Community
either!
9Private & Confidential – Copyright eBrand Co., Ltd 2009

10. Core platform is the macrosite to form a Community of
Consumbers
2012
More Real time promotions, more
real time interaction, more content
types, more ideas for engagement
from ONLINE TO OFFLINE and
Mobile-line
A complete model for building
PERCEPTION and forward to
loyalty marketing!
And we Mobilize your
Online Community
either!
Synchronize with
Social Networks
10Private & Confidential – Copyright eBrand Co., Ltd 2009

11. Establish the Online Community (for/of brand’s
consumers) aka. a space for their Common
Interest(s).
Connect it with Social Network(s) and Mobilize it!
WE WILL SHAPE A CONCEPT TO HIGHLIGHT
THE COMMON INTEREST(s) AND LET US BRING
BRANDOWNER TO THE HARVEST SEASON.
11Private & Confidential – Copyright eBrand Co., Ltd 2009

12. BUILDING The new generation of community platform
-Build a community sites with Components (01)
- Apply a Process (02) of community Development
- Apply a set of Guidelines (03) to communicate online
- Apply a Activity-models (04) for members developing
- Analyze and apply the Patterns (05) to research the
community behaviors
-CONTENT IS THE KING and
-LET THE CONTENT EXPERTS DO THEIR JOBs.
-DON’T TRY TO UTILIZE OTHERs
-AGE OF SOCIAL ORIENTED CONTENT

13. Scope of work in Details
Consult client to build an Communication Platform in Long
term vision
Create a proposal ort-term with Integrated Solution
Advertising
• Organize the
Broadcasting
process over
Internet
(Social
Network,
Forum
seeding,
Blogging,
Evangelist
programs,
affiliate
programs)
• SEO
campaigns
• Banner Ads
• Affiliate
programs
• Facebook Ads
• SEM (Google
Adwords)
• Email
marketing
Analyze/Assess
• Prepare the
Internet
infrastructure
• Monitor and
maintenance
the system
• Organize the
online
activities
(membership’s
activities, games,
affiliate
programs...)
• Newsletter
system
• Membership
programs
• Align with Mobile
tools and
activities
Broadcasting
• Online
Community
Building
• Develop
Microsite/Mobi
le
Platform/Social
Channels
Onsite activities
System/platform
Implement – Monitor – Assess – Modify (as the approved plan)
• Customized
reports
• Data analytics
• Member
profiling
and
activating
“eBrand consults and implements the selected services to accomplish the goals set by clients!”

14. Communication Platform
& implementation at
glance

15. Story of WT HDD users
01. “We are the MEN who keep the HDD
as a treasure. The dream about it is
about “FASTEST”. The nightmare about
it is “not-SAFE” (with the data)”
02. “The HDD is important because it is the
place I store our RICH-MEDIA content (the
product from/for my mind to work”. By the
way, I am a Designer/Architecture/Gamer
(or both). I love IMAGINATION.
03. “I am ME. Strong characteristic”
15Private & Confidential – Copyright eBrand Co., Ltd 2009

16. Issues and demands from WT HDD
01. “To be more different in communication”
02. “To be more Emotional in communication”
 This is what we lack of now
03. “To find an Experienced Digital Agency
to cascade a longterm vision communication”
After a long journey of
ideas searching
16Private & Confidential – Copyright eBrand Co., Ltd 2009

17. We present to you the
“Western Sheriff - The man responsible for Fast Safety”
His duty is to keep
safe the Data of MEN
(with good mind of
imagination and
strong characteristic).
He is very Fast and a
real man of
Responsibilities.
And besides,

18. We present to you the
“Western Sheriff - The man responsible for Fast Safety”
...He is like “aCasanova” (built from
novels and films). And
the Western world is a
rich material for
content creator as
well as the ideas for
activation.

19. How Western Sheriff can help?
-With a platform to support the HDD users “Fast
to be safer”, he can share many things. Many users
want to be like him (with Sheriff Badge), they will give
a hand to form a community.
-With a mobile platform, HDD-issue-owner can
quickly reach him (the mobile app) to be supported.
(The old story: “...My HDD die, I cannot access
Internet  How I can be supported? It is solved now”
-With a gamification model like this, a lot of content
can be integrated from site to Social Networks to
connect the Gamers/Designers/Architectures.

20. With a green button from Western Digital, we
will WOW you with how to implement this very
Different platform of communication!!!
Waiting for your signal...
20Private & Confidential – Copyright eBrand Co., Ltd 2009

21. Appendix
Content producing and mobile
platform showcase

22. We are content expert. We are apps building experts
http://apps.ebrand.vn

23. EXCLUSIVE content expert
http://media.ebrand.vn

24. mPier mobile platform will
differentiate
the community of
consumers!!!
Available for
Android & iOS

25. WH-QUESTIONS

26. CONTACT US
Account Team
eBrand Co., Ltd.
[A] 339/46 Le Van Sy, Ward 13, District 3, HCM, Vietnam.
[T] (+84.8) 3526 4554
[W] http://www.ebrand.vn
[E] khanhpl@ebrand.vn - Account Manager
huyenntk@ebrand.vn
thutna@ebrand.vn
“Life is a miracle initiated from
a simple movement. So is that
you contact us now!”