Marketing - ShrinkRay


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A brief description of an intuitive service to engage your customers or employees using Mobile.

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Marketing - ShrinkRay

  1. 1. All About ShrinkRay A simple, no hassle way for your business to go mobile.
  2. 2. It’s getting harder to Reach your Customers – Guess What? <ul><li>THEY’RE MOBILE. </li></ul>
  3. 3. What If… <ul><li>… as a business you could forget technology </li></ul><ul><li>… you could create and distribute mobile applications as if you were writing an email or surfing the internet? </li></ul><ul><li>… you could engage your customers with offers and specials at the point at which they would most act? </li></ul><ul><li>Now you can. </li></ul>
  4. 4. The ShrinkRay Promise <ul><li>“ Attract, engage & convert your prospects to customers. Leverage social media and search engine optimization. Interact with customers and promote your brand – all on any device without programming!” </li></ul>
  5. 5. ShrinkRay - It’s a Platform, as a Service <ul><li>Build any micro application (think widget!) for any mobile device, mobile browser, desktop, or Social Network and publish or deploy all from one place – without programming. </li></ul><ul><li>Built to allow you to create, deploy and track any micro application (especially mobile ones). It takes away all the complexity of creating applications. </li></ul>
  6. 6. 1. Creating your Applications – Simple, no programming <ul><li>An easy to use, intuitive GUI let’s you rapidly create your applications. </li></ul><ul><li>Use your existing content, create new, add mash-ups from different web sources. </li></ul><ul><li>Test drive and preview your applications. </li></ul><ul><li>Take advantage of location, calendar, and contacts from the device for mobile applications using our BlackBerry or iPhone Shell </li></ul>
  7. 7. 2. Customize your Application <ul><li>ShrinkRay has built in presentation templates to make your job even easier. </li></ul><ul><li>You can also import or write your own template to customize your look and feel. </li></ul><ul><li>Add meta data to improve your SEO (search engine optimization) efforts. </li></ul><ul><li>Add advertising, we bundle our own version on OpenX (by far the best open source ad solution) </li></ul><ul><li>Extra, Extra: Add RSS feeds, Maps, Location services, Click-to-call, Voice Transcripting…and more. </li></ul>
  8. 8. 3. Publish and Distribute <ul><li>Publish effortlessly </li></ul><ul><li>Your micro application is available as soon as you create it. We host it for you as part of the ShrinkRay Service. </li></ul><ul><li>You can deploy to iGoogle and Facebook as standard micro applications. </li></ul><ul><li>“ Wrap” your content in our BlackBerry or iPhone Shell and extend your reach through the AppWorld and iTunes application stores. </li></ul><ul><li>Our social publishing network is expanding daily (in the meantime, simply cut and past the code snippet in our handy Snippet Box) </li></ul>
  9. 9. 4. Track in Real Time <ul><li>Track all the information you wish about your applications: </li></ul><ul><ul><ul><li>Who is using </li></ul></ul></ul><ul><ul><ul><li>Detailed traffic analytics </li></ul></ul></ul><ul><ul><ul><li>From where – continent, country, state, province, region, city </li></ul></ul></ul><ul><ul><ul><li>Which Devices </li></ul></ul></ul><ul><ul><ul><li>Which networks </li></ul></ul></ul><ul><ul><ul><li>Establish and track events </li></ul></ul></ul><ul><li>Create custom reports for management </li></ul><ul><li>or allow your management to access the dashboard themselves (who knows what they really want to see!) </li></ul>
  10. 10. No Infrastructure (unless you want it). <ul><li>ShrinkRay is a service you access from your browser. In the rich GUI, you create and manage your micro applications. No software is needed. </li></ul>
  11. 11. <ul><li>Track Users, geography, devices, </li></ul><ul><li>Complete Analytics </li></ul><ul><li>Rapidly design, manage, preview, test and deploy your applications. </li></ul><ul><li>Easy to Use GUI </li></ul><ul><li>Use our templates to speed development or import or develop your own in our CSS editor. </li></ul><ul><li>Ready to Use Templates </li></ul>
  12. 12. ShrinkRay – Used by some of today’s top Companies <ul><li>I highly recommend BoomBoat as a mobile technology partner. - Kjell Hegstad, Head of Mobile Banking, ING DIRECT USA - </li></ul>
  13. 13. BoomBoat <ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>416-506-0824 x263 </li></ul>