This document outlines Reebok's digital media strategy. It discusses Reebok as a retailer of athletic shoes, apparel, and accessories. The target audiences are listed as professional sports teams, kids, sports fans, and older customers. The goals are to increase online orders and brand awareness relative to competitors. Key tactics proposed include developing social media profiles, mobile apps, email marketing, Google AdWords, and tracking key performance indicators such as website traffic, social followers, customer feedback, and online orders.
2. What is Reebok?
Retail chain supplying athletic shoes, apparel &
accessories for men, women & children.
Produces and distributes fitness and sports items
including shoes, workout clothing and accessories,
and training equipment. Reebok is the official
footwear and apparel sponsor for CrossFit, Spartan
Race, and Les Mills
4. Goals and challenges
Goals :
1. Increase the online
orders of the website
2. Increase the
people’s awareness
toward Reebok than
other competitors
brand.
Challenge:
The largest challenge we will meet
Is the large amount of similar sport
shopping
retailer and the changing views about
the
Sport brand.
5. Big idea
1. Help the website to increase the online orders
2. Let Reebok become the popular sport brand than other
sport competitors.
3. Build out Reebok’s online community
6. How to archive our goals
using Inbound Marketing?
Develop profile on popular
social media
Adding Mobile Services,
develop Mobile apps
Email subscribe. Send
news to client frequently.
Creating Google Adwords
campaign by setting up
keywords.
7. Tools and tactics
• Social Media
Websites
• Mobile Services
• Creative Emails
• Google Adwords
• Digital Marketing
9. Key performance indicator
1.Recording the number of people who had view the website
of Reebok
2. Numbers of followers in each social media
3. Customers Feedback
4. Website traffic flow
5. Numbers of online orders
10. Budget
This slide is going to post a chart so that we can see the budget
distribution.
