Erik Spiekermann – Type is Visible Language
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The web is more type than anything. We might as well get it right...
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Erik Spiekermann – Type is Visible Language
- 1. new york city | 04 november 2014 edenspiekermann_ erik spiekermann Type is visible language
- 5. 2: work 1: type 3: attitude
- 6. Who needs so many typefaces?
- 7. Do you know this typeface?
- 8. Do you know this typeface?
- 9. Do you know this typeface? Do you know this typeface?
- 10. Schriftgestalter1981 Korrekturblatt zur neuen Helvetica von Erik Spiekermann an Klaus Hoefer: They knew him as a desi- gner, as a typographer, as a type evangelist and as a writer – chiefly on the subject of typography, but with opinions about every subject. SchriftgestalterHelveticeNeue198143
- 14. M
- 16. How many books, songs, bikes, fonts does one need? The magic formula: n+1
- 17. Do you know this typeface?
- 20. Autobahn
- 21. Autobahn
- 22. Autobahn
- 24. Type on screen: Not always a pretty picture.
- 32. Discretionary ligatures dlig Lining numerals lnum Old-style numerals onum Small caps smcp Swash alternates swsh n Stylesets (01–20) ss01–20 etc.
- 36. 2: work 1: type 3: attitude
- 58. 4 weeks of preparation 11 sprints until first beta launch now releasing after every sprint 17th sprint right now team size: ~7 people
- 64. 2: work 1: type 3: attitude
- 65. don’t work with arseholes, don’t work for arseholes. another magic formula:
- 73. edenspiekermann_ the traditional waterfall process ImplementationDesign Content here as wellthis is where projects break w
- 74. edenspiekermann_ our agile design process Design Implementation Content Beta V1.0
- 75. forget control:
- 82. FAQ: Can I come and work for you?
- 83. FAQ: Can I come and work for you?
- 84. FAQ: What’s next for webdesign?
- 86. edenspiekermann_ User centered, not designer centered Source: quotivee.com/wp-content/uploads/2013/09/don-draper.jpeg
- 87. 0 px ∞ px 240px 320px 480px 540px 600px 768px 800px 960px 1024px 1280px You all know this here:
- 89. Branding Kopf Produkt Produkt Produkt Serie Produkt Produkt Kopf Mega BU Produkt Kolumne/Serie Text & Bilder Branding Kopf Steckbrief Branding Kopf Großes Bild Steckbrief Text ohne Bild Bildkolumne/Serie Galerie Kopf Text & Bilder Karte Video Text & Bilder Große Geschichte Kurzformat/Serie Großes Bild Branding Kopf Mega BU Minikolumne/Serie Branding Kopf Text indiv. Modules, not pages
- 91. edenspiekermann_ » We put data at the core of everything we’re doing – to inform our journalism, not rule it. We listen. We engage. We digest it all. We learn. Then, we adapt and move forward. You know what’s changed for me at Forbes? I now write for my audience, not my editor. » — Lewis D’Vorkin, FORBES Chief Product Officer Source: The Forbes Model For Journalism in the Digital Age
- 92. FAQ: What’s next for Spiekermann? movie at: http://spiekermann.com/en/letterpress-in-berlin/