Reading Your Users’ Minds: Empiricism, Design, and Human Behavior, Shane F. Blackman, Ph.D.
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Taken from the Future of Web Design, New York 2015 Conference. https://futureofwebdesign.com/nyc-2015/ How do you decide what your users really need? The difficult truth is that the best web design comes from finding out for yourself. Luckily for anyone passionate about improving web-based human interaction, the field of psychology can shed light on common motivations, needs, and biases that are powerful influences on human behavior. In this session, you’ll learn about how these psychological forces—such as prospect theory, metacognitive fluency, and the introspection illusion—can shed light on UX, design, and conversion.
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Reading Your Users’ Minds: Empiricism, Design, and Human Behavior, Shane F. Blackman, Ph.D.
- 1. Reading Your Users’ Minds: Empiricism, Design, and Human Behavior Shane F. Blackman
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- 5. 5 Let’s take a quick survey...
- 6. 6 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
- 7. 7 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
- 9. 9 Why Bother Measuring? Nisbett & Wilson (1977)
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- 13. 13 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
- 14. 14 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
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- 24. 24 Osorno is in Chile Osorno is in Chile Osorno is in Chile True or False? Reber & Schwarz (1999)
- 25. 25 Consequences of Erudite Vernacular Used Irrespective of Necessity: Problems with Using Long Words Needlessly Oppenheimer (2006)
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- 29. 29 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
- 30. 30 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
- 31. Go Read! 31 Metacognitive fluency Prospect theory Risk aversion Introspection illusion Bias blind spot Anchoring and adjustment Representativeness heuristic Compliance techniques Normative influence Procedural justice Mere exposure effect Persuasion Fundamental attribution error Wisdom of crowds Diffusion of responsibility Social loafing Planning fallacy Confirmation bias Groupthink Temporal discounting Stereotyping and prejudice Halo effect
- 34. User interviews Stakeholder interviews Free-response feedback Wireframes (Paper) prototyping Moodboards Story mapping Persona creation Competitive analysis Diary studies Taxonomies User flows Ethnographic field studies 34 A/B testing Experiments Desirability studies Decision-making studies Predictive modeling Simulations Autonomic measures Eye-tracking Card sorting Usability testing Usability benchmarking User demographics Content audits Site analysis Clickstream/GA analysis Surveys Information reveal studies Memory/recall studies Qualitative Quantitative Exploratory Confirmatory
- 35. 35 1. Measure behavior. 2. Leverage psychology. 3. It’s not as hard as it seems.
- 36. THANK YOU! 36 FOWD 2015 Media Temple John Caine Flavie Lemarchand-Wood Sarah Ahmed Graeme Richardson Haq Qureshi Peter Lee Deephan Mohan Shaokang Li Andrew Large David Prentice Mash Hossain Steve Ciancanelli Wil Morales Rachel Montana Christine Wong