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Creating Raving Fans

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Robert Pratten
Robert Pratten

Presentation from Storyworld 2013. Includes the work of Robert Pratten, Jan Libby, Yomi Ayeni & Evan Jones

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Participatory Storytelling – Creating Raving Fans Jan Libby Yomi Ayeni Evan Jones Moderator: Robert Pratten
Conducttr brings your story to life
Incit BUY THIS BOOK! Consumers as advocates
Careers can be built from raving fans
Raving fans don’t behave?
Your 1 Million Facebook fans?
RECOMMEND US
A desire to get closer, to dive deeper Attribution: http://www.flickr.com/photos/28208534@N07/2873123033/
Human needs • Significance (special, important, unique) • Certainty (comfort & control) • Variety (surprise) • Connection (love) • Growth (learning, mastery) • Contribution (giving back)
Storyworld Comfort Comfort Growth Growth Learning Learning Surprise Surprise Fan Fan Community Significance Contribution Sell this to create raving fans
A fan-servicing business? • A new sales funnel – $8 book/movie – $32 annual subscription – $100 online role-play (mixed reality immersive experience) – $240 convention pass – $500 LARP
Participatory framework FEEL Companion Actor Moral dilemmas, Role-play, meaningful choices provide building blocks Outsider Observer Reflection, consideration Exploring, discovering THINK DO What will the audience do? How will they be engaged?
Participation can be the reward
Creating Raving Fans
Creating Raving Fans
Creating Raving Fans
Creating Raving Fans
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Creating Raving Fans

  • 1. Participatory Storytelling – Creating Raving Fans Jan Libby Yomi Ayeni Evan Jones Moderator: Robert Pratten
  • 2. Conducttr brings your story to life
  • 3. Incit BUY THIS BOOK! Consumers as advocates
  • 4. Careers can be built from raving fans
  • 6. Your 1 Million Facebook fans?
  • 8. A desire to get closer, to dive deeper Attribution: http://www.flickr.com/photos/28208534@N07/2873123033/
  • 9. Human needs • Significance (special, important, unique) • Certainty (comfort & control) • Variety (surprise) • Connection (love) • Growth (learning, mastery) • Contribution (giving back)
  • 10. Storyworld Comfort Comfort Growth Growth Learning Learning Surprise Surprise Fan Fan Community Significance Contribution Sell this to create raving fans
  • 11. A fan-servicing business? • A new sales funnel – $8 book/movie – $32 annual subscription – $100 online role-play (mixed reality immersive experience) – $240 convention pass – $500 LARP
  • 12. Participatory framework FEEL Companion Actor Moral dilemmas, Role-play, meaningful choices provide building blocks Outsider Observer Reflection, consideration Exploring, discovering THINK DO What will the audience do? How will they be engaged?
  • 13. Participation can be the reward