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University of Maryland
   Extension-Calvert
County 4-H Uses Social
Media as an Educational
  and Recruiting Tool




         Elaine Long Bailey
  4-H Youth Development Educator
        Calvert County, MD
4-H: Where We Were & Where We
            Are . . .
Then . . .                     Now . . .
• Captive audience             • Latch-key kids
• Rural emphasis               • Rural, urban, suburban
• Corn clubs & canning clubs   • High-tech projects
• Different societal pace      • “Wired” at all times
How Do We Serve Youth Today?

•   Mastery
•   Generosity
•   Independence
•   Confidence
•   Competence
•   Caring
The Challenge: Get to the PEOPLE
    (Kids, Parents, Supporters)

• Get the message of 4-H out!
  – Almost 200 project areas available
  – Something for EVERYONE
• Facebook touted 800 million users as of 2011
• Projections to reach 1 billion users in 2012
UME Calvert County 4-H Facebook

• Goals:
  – Show what 4-H offers today (dispel myths).
  – Share our 4-H members’ projects, activities, and
    accomplishments.
  – Provide educational links about timely topics
Let’s Take a Peek . . .

• University of Maryland Extension Calvert
  County 4-H

• HootSuite
Lessons Learned

• HootSuite can be helpful in scheduling posts.
• Make a plan for posts/marketing.
• Share current news (EHV-1 outbreak in
  horses) to benefit others.
• Photos of kids’ activities, awards, projects, etc.
  seem to draw the most interest.
• Educational information impact is difficult.
• Keep it fresh to draw people to the page.
Thank you!




Elaine Long Bailey
elbailey@umd.edu
410-535-3662

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University of MD Extension-Calvert County 4-H Uses Social Media as a Educational and Recruiting Tool

  • 1. University of Maryland Extension-Calvert County 4-H Uses Social Media as an Educational and Recruiting Tool Elaine Long Bailey 4-H Youth Development Educator Calvert County, MD
  • 2. 4-H: Where We Were & Where We Are . . . Then . . . Now . . . • Captive audience • Latch-key kids • Rural emphasis • Rural, urban, suburban • Corn clubs & canning clubs • High-tech projects • Different societal pace • “Wired” at all times
  • 3. How Do We Serve Youth Today? • Mastery • Generosity • Independence • Confidence • Competence • Caring
  • 4. The Challenge: Get to the PEOPLE (Kids, Parents, Supporters) • Get the message of 4-H out! – Almost 200 project areas available – Something for EVERYONE • Facebook touted 800 million users as of 2011 • Projections to reach 1 billion users in 2012
  • 5. UME Calvert County 4-H Facebook • Goals: – Show what 4-H offers today (dispel myths). – Share our 4-H members’ projects, activities, and accomplishments. – Provide educational links about timely topics
  • 6. Let’s Take a Peek . . . • University of Maryland Extension Calvert County 4-H • HootSuite
  • 7. Lessons Learned • HootSuite can be helpful in scheduling posts. • Make a plan for posts/marketing. • Share current news (EHV-1 outbreak in horses) to benefit others. • Photos of kids’ activities, awards, projects, etc. seem to draw the most interest. • Educational information impact is difficult. • Keep it fresh to draw people to the page.
  • 8. Thank you! Elaine Long Bailey elbailey@umd.edu 410-535-3662