The document discusses how the University of Maryland Extension-Calvert County 4-H program uses social media, specifically Facebook, as an educational and recruiting tool to reach more youth. It notes how 4-H has changed from a rural emphasis to being more urban, suburban, and technology-focused. The 4-H program created a Facebook page to share members' projects and accomplishments, provide timely educational links, and promote the many project areas available in order to dispel myths about 4-H. Lessons learned included using HootSuite to schedule posts, making a marketing plan, and finding photos of activities receive the most interest.