The document discusses strategies for the #Milk4Kids campaign, which raised $1,701 to provide milk for children. It outlines ideas to expand the campaign's reach, including partnering with local organizations like the Henry Doorly Zoo and Children's Museum to raise awareness. Future ideas proposed engaging more UNO students and student groups, redesigning marketing materials, targeting local opinion leaders, and utilizing social media hashtags to promote the need to address milk shortages affecting children. The goal is to centralize events, create more awareness and donor opportunities, and lower the need for milk through an expanded outreach effort.

1. #Milk4kids
Shevuel Sayed, Melanie Lucks, LaQuesha Moore, Jessica Chairez, Emilee Parr

2. Overview
• Raised $1,701 (567 Gallons)
• Raised awareness
• What next
• Demographics
• Henry Doorly Zoo - Red Barn Park
• Future ideas
• How UNO can get help
• NodeXL Graph

3. Demographics
• Maintain Target Audience, change the strategy/execution.
• Utilize the Partner Middle and High School Students
• Make it easy for them to participate.
• It’s not free, it’s low cost promotion.
• Utilize Involved Parents/Grandparents
• Facebook (Young to Middle Aged Parents)
• Partner with Teachers - continue education
• Partner with Parents
• Encourage the spread of the message

4. Event Ideas
Goals:
-Centralize location
-Create more awareness &
donor opportunities

5. Henry Doorly Zoo - Red Barn Park
Make a presentation at the Red Barn Park/
Dairy Education Center on #Milk4Kids
-Part of the presentation could feature
a guest speakers who can talk about
the need for calcium as well as a few
of the students who helped start the
campaign
- Bring in school mascots
-Offer fun activities and games
-Have a spot available for donations
-Encourage crowd to share their
photos #Milk4Kids

6. Children’s Museum - Once Upon a Farm
Offer a fun craft/game at the “Once Upon a Farm” exhibit. Have students present who can
work with children/ parents and explain the need for milk as well as telling parents about the
campaign.
-Encourage people to share their photos #Milk4Kids. Have a donation bucket available.

7. Our future Ideas
● Our ideas are from a student’s perspective.
○ innovative. fun. fresh.
● We will need a higher budget, but it’s for a good cause.
○ it costs more to effectively advertise.
○ consider funds from UNO, a local donor, or a fundraiser.
● All of this will be well-worth the work when Milk4Kid gets more
attention and the need for milk is lowered.

8. Our ideas
● Redesign the Flyer
○ consider a graphic designer or
a UNO student.
○ more professional look.
● Target local opinion leaders for
promotion.
○ high school student athletes.
○ local opinion leaders such as
Ben Gray, Ernie Chambers,
even Warren Buffett.
● Over advertise the campaign
○ Word of mouth
○ post the flyer for the campaign
everywhere on campus
○ utilize social media with
hashtags, Instagram with
pictures, Facebook with page
shares.
● Utilize UNO’s learning communities
○ Thompson Learning
Community, Goodrich, Young
Avenue Scholars,
○ Most require students to do
service hours.
● Collaborate with Girl Scout cookies.
○ It’s a successful business.
Revenue from sales is 700
million
○ GSC are on campus now.
College students love them.
Easy for M4K
● Consider human interest when
promoting the event.
○ spotlight a child affected by a
milk shortage.
6. Have you guys utilized local opinion leaders or even
student athletes who have a huge fan base. I know
Lipshultz mentioned utilizing high schools.

9. Ideas (cont.)
● Utilize time of the month and day to
campaign’s advantage
○ People get paid the first of the
month
○ On weekdays, shoppers arrive
at 4pm-5pm. On weekends,
shoppers start at 11am
● Have UNO students create a
promotional video
○ Can give more information
about the milk shortage.
● Reach out to Fraternities and
Sororities
○ They need philanthropies
○ have a strong presence on
campus - free advertising.
• Have hunger collaborative host an
on-campus event for the affected
children.
• get money from university
• have college students pay for
milk and breakfast
• highly promote this with news
coverage, social media, and
UNO’s website.