Information from a content marketing blog on email marketing best practices that will optimize your ROI.

1. 9 Content
Strategy Tips for
Email Marketers

2. 1. Make a solid email content plan.

3. - According to Campaign Monitor, marketers who used
segmented email campaigns noted as much as a
760% revenue increase.
- Ask subscribers to choose the content they most
want to see upon sign up, if possible.
- Segments can be generated based on a multitude of
factors including age, industry, location, etc.
2. Segment your email subscriber
list.
Source: www.techtarget.com

4. 3. Identify the best time
to send emails.
- According to Hubspot, most email marketers
identify Monday-Wednesday between 9 AM
and 3 PM as the best time to send emails.
- Test performance of your email and adjust
accordingly.
- Open rates may occur at a different time
than click-thrus and sales.
Source: blog.hubspot.com

5. 4. Start with an effective subject line.
- Short, clear subject lines that align with email copy.
- Open rates can increase if subject lines are:
- personalized with a name or location
-include a clear call-to-action
-include an emoji
- Emojis rules: Use sparingly and as a supplement to words, not to replace words.

6. 5. Make sure the body of the email has
value.
- Optimize the email for previews and pre-header text.
- Topic-driven, need-based message in minimal text.
- Include multiple methods to drive traffic to website or other digital marketing channels.
- Use both hyperlinks and embedded links.
- Use images and video when relevant.

7. 6. Video can have a huge positive effect
on engagement.
- Campaign Monitor claims using video in email can increase click-thru rates by 65% and reduce
unsubscribe rates by 26%.
- Vidyard study conducted by a cognitive neuroscientist found participants felt happier, more motivated
and less fatigued when engaging with video emails than with text-only emails. Additionally,
participants retained more of the information from the video emails than the text-only emails.

8. 7. Consider user-generated
content.
Source:
emaildesign.beefree
- If you identify compelling user-generated content on
any of your other marketing channels, ask the user’s
permission to share it prior to using it in an email. Also,
make sure credit them before clicking send.
- If you want to encourage user-generated content,
consider an email publicizing a social media hashtag
campaign (be sure to include a small incentive for
participating.) A feedback request email is another
option. If a response is compelling, ask permission to
quote them or use their relevant images or videos in
your future emails.

9. 8. Make sure
newsletter emails are
valuable and
shareable.
Source:
blog.hubspot.com

10. 9. Occasionally cross-pollinate content
with other marketing channels.
- Content from social media and your website can be utilized in email. But, email can also be a great
resource for refining content on other channels. For example, if your team is considering a costly
Facebook ad test the content with your subscriber list first. Or, maybe, a potential blog topic needs a
test run with subscribers before the team decides to move forward in creating the piece. If subscriber
response is positive, this may indicate the ad or the blog are sound choices.

11. There’s no limit to email’s potential.
- There are limitless ways you can utilize email to support and advance your digital content strategy.
- Ultimately, quality email can increase profits.