The document discusses 6 common SEO mistakes that can negatively impact a Magento ecommerce website. These include: 1) listing staging URLs in sitemaps, 2) misconfiguring the robots.txt file, 3) ignoring alt text for images, 4) not optimizing canonical URL settings, 5) not configuring rich snippets, and 6) having non-optimized product descriptions. The document encourages verifying the website for these issues and seeking an SEO consultation if needed.

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6 Common Magento SEO Mistakes That Can Jeopardize Your
Ecommerce Website

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If you have launched your new Magento website, here are the some common mistakes
you should avoid to get a better ranking for your keywords.

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1. Listing your staging URLs in your sitemap
Most of the Magento websites have a staging or development environment
and the chances of Google listing your staging URLs is very high if you don’t
follow the right SEO approach. If you’re an SEO expert, you can advise your
developers to do the following 2 things to make sure you’re not a victim of
this common SEO mistake:
• Ask your developers to password protect the dev / staging servers
• Add ‘noindex’ and ‘nofollow’ meta tags in all your dev pages
6 Common Magento SEO Mistakes

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2. Misconfiguring Robots.txt file
Often developers forget to remove the noindex/nofollow meta tag before
pushing the site from staging to the live server and hence Google won’t index
your website. To make sure your website is indexed by Google you need
change the settings of Default Robots to ’index, follow’. You can find the
setting page in Configuration -> General -> Design -> Default robots.
6 Common Magento SEO Mistakes

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3. Ignoring alt tag for the images
Every product ought to have a product image and sometimes the webmasters
will be little lazy in adding the right alt tag for the images. Image alt tags help
to improve the visibility of the page and can drive traffic through Google
image searches as well. Adding the right alt tags helps Google bots
understand the context of the image and helps them to rank the images
better.
6 Common Magento SEO Mistakes

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4. Not Optimizing Canonical URL setting
Canonical URL setting is one of the important SEO settings, especially for an
ecommerce website, as the pages in ecommerce sites are quite large and
complex. The most common URL listing issues are:
• Google indexing the same page with www and without www
• Google indexing the same page with http and https
6 Common Magento SEO Mistakes

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5. Not Configuring Rich Snippets in Magento 2
Microdata helps Google and other search engines to decipher your content
and present it in a very useful way for the users.
It also helps you to improve your click through rate as it presents the content
in the most useful way for the user.
6 Common Magento SEO Mistakes

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6. Non-Optimized product descriptions
In SEO, content plays a major role in search rankings so keep your product
descriptions as unique as possible. Having a well written product description
not only helps SEO but makes for good user experiences as well. Write your
product descriptions to include the right targeted keywords. Having a unique,
elaborate product experience will give you a chance to fight with the big
ecommerce players like Amazon and help you drive some unique search
traffic.
6 Common Magento SEO Mistakes

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Read the complete Magento SEO Mistakes blog here.
Verify your ecommerce website once again and make sure it doesn’t have any
of the above SEO pitfalls. If you have any trouble in validating your ecommerce
site, book a free ecommerce SEO consulting session with our consultants to
create a free SEO analysis report for your website.