Here are the SEO tips that IT VARs should implement before launching their B2B eCommerce store

1. Top 6 SEO Tips for IT VAR
B2B Solutions

2. As an IT VAR dealing with B2B clients,
what is the best strategy to increase
website traffic and boost conversions?
Simply put, you need to design a B2B
eCommerce store that is SEO-friendly as
it sends positive signals to rank your
website for specific keywords.

3. Following are the SEO tips
that IT VARs should
implement before launching
their B2B eCommerce store

4. It is imperative to include the right keywords to your
website to boost traffic and rankings.
You need to find out and include terms and phrases
that are being used in the Google search engine to
locate your website. You can inquire with your previous
and existing customers about the 'search queries' they
used to find your website.
You can also use keyword research tools like Google
keyword planner, SEMRush, Moz, Google Trends, etc.,
to find out the most valuable terms that can help to
target your
potential audience. These SEO tools provide valuable
information such as monthly search
volume, which can give you a good idea about the best
keywords to get organic rankings.
1 . Identify the Right Keywords for your B2B
Ecommerce Store

5. If you want to improve your click-through rate, make
sure your product page meta description is compelling
and provides a good overview of your product. Include
all the keywords in your meta description and share all
the benefits of the product.
2 . Optimize your Meta Description
From the SEO point of view, every image must have an
alt text. It allows your search engines to better
understand your images. Google search engine gives a
lot of importance to alt text. Just include a key phrase
(and not a sentence) to improve rankings in Google
image search.
As far as image file names are concerned, ensure that
they describe the image correctly. You can even add a
keyword that you want to rank for.
3 . Add Image Alt Text

6. You might have installed sophisticated IT VAR B2B
solutions to handle your large customers but if you are
publishing duplicate content regularly on your site, it
can hurt SEO.
Adding duplicate content poses a great threat to your
SEO rankings. In other words, duplicate content is bad
for SEO and can lead to a loss of rankings for your web
pages.
Make sure the content on your website is unique and
valuable. Instead of copying product descriptions from
your competitor's site, write your product descriptions,
and improve rankings. The right website content will
help your potential and existing buyers to make a
purchasing decision.
4. Stay Away from Duplicate Content

7. Want to impress your online consumers and increase
conversion rate? Well, then you need to include high-
quality product images on your B2B eCommerce
solutions.
In online stores, customers cannot touch and feel the
products. They completely rely on images to
understand the products well. Hence your eCommerce
product pages should never be devoid of high-
resolution pages.
Many times, consumers buy the products after looking
at their images. It is advised to use the JPEG file format
to create high-quality product images.
5. Publish Impressive Product Images

8. Load speed can make or break your online VAR
business. Long loading time has been linked to a high
bounce rate. In one study, it was observed that 1 in 4
visitors would exit a site that takes over 4 seconds to
load. Every one second delay in load time decreases
customer satisfaction by 16%.
Putting high-resolution images does not mean
uploading large image files. The bigger the image file,
the longer will be the page load time. An increase in
load time will result in lost sales. To avoid such a
situation, keep the image file size as small as possible
without compromising its quality.
Apart from using appropriate online eCommerce
software, it is necessary to implement the right SEO
practices to boost your website rankings.
6. Fast Page Loading Speed