Social Media Strategy with the Redwood Area Chamber & Tourism
1. A Little About Me
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@sarahkuglin
Sarah Kuglin
Redwood Valley Technical Solutions
Wife and Mother
Business Owner
Coffee Nut
I’ve been called:
• Web Designer
• Internet Developer
• WordPress Designer
• Social Media Marketer
• Social Media Consultant
• Geek and Nerd
• Passionate about the Web
• Not Scared to Share My Opinion
• Addicted to my Devices
• Always Connected……..
Me with my Social Media Mentor – Mari Smith
2. Our Team
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Sarah Kuglin
Owner, Web Designer and
Digital Marketing Consultant
Bryanne Freitag
Digital Marketing &
Social Media Manager
Colleen Marcus
Content Marketing Manager
http://rvtechsolutions.com/
meet-the-team/
16. Strategy
1. What Social Networks
2. Your Target Audience
3. When To Post & How Often
4. Attract, Engage and Inspire
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18. Execute the Strategy
1. How To Use Content to
Build Relationships
2. Convert Followers Into Customers
3. Reputation Management
4. Measure Your Efforts
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24. What is Content
• Content Marketing is anything you
create to share and tell your story.
o Blog Post or Web Page
o Magazine or Newsletter Article
o Video
o Talking at an Event - Slideshow
o Email
o Tweets or Facebook Status Update
o Photos and Infographics
o Posters, Brochures and all Printed Material
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28. Content Ideas
1. Specialized Knowledge and Expertise
2. Share Quotes – Especially as a photo or graphic
3. Curate Quality Content – “OPC”
4. Repurpose Material
5. Remind Your Community of What You Offer
6. Provide a Solution to Their Problems!!
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50. Convert Followers
Into Customers
• What do your followers need to do
next…
o Subscribe to my Blog
o Subscribe to my Email List
o Attend an Event
o Become a Member
o Purchase my Products or Services
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54. Negative Feedback
1. Treat Negative Feedback like
any other customer service
issue
2. Respond Immediately
3. Do your best to move the
conversation offline
4. Don’t remove negative posts
(with exceptions)
5. Swearing & Spamming can be
removed
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62. Content & Social Media
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1. Make a Plan
2. Set Goal & Have Clear Objectives
3. Create a Strategy & Get Creative
4. Measure the Results
