GIREM [Global Initiative for Restructuring Environment and Management] is an annual conference that gets on a single platform city planners, master plan developers and architectural experts who discuss and bring onto the table viable solutions for sustainable growth of metros and other cities that require progressive development in a planned manner. As a Social Media Agency, nailbites decided to create a well-structured strategy that could cover all major aspect of the conference and get people register for the event. Following is a case study which we have prepared to let you understand how we took social media to offline for an enhanced result instead of just bringing the offline data to Social Media platform.

1. an event case study
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10. Branding
Social Media with
Engaging Content & Design

11. GIREM Blog – with branded header and original content
Focus on relevant topics related to the event concept

12. GIREM LinkedIn – discussions on industry topics

13. GIREM Pinterest – with relevant boards having event images
Sharing of Event Pictures – both past and present

14. GIREM Slideshare – with presentations on different related topics
Focus on Regularity and Quality of Content

15. GIREM Slideshare – Tweets integrated with Facebook
Active Tweeting Pre-event / Extensive LIVE Tweeting
Usage of specific Hashtags!

16. Integrating Social Media with Offline Activity
Small tent shaped cards
mentioning the
HASHTAG to be used for the event
were placed on each table at
event site.

17. Pre-Event Promo Video
Click on the image to go to the video link

18. Post-Event Coverage
Click on the image to go to the video link

19. Facebook Postings – Focus on educating & engaging

20. Online Press Articles – Generated & Published

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22. tarun@nailbites.in | www.nailbites.in
+91-9911965296