KPRC Social Media Workshop on January 22, 2013

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Social Media Workshop, the workshop covered the impacts of digital technology, the importance of our digital profiles and how to use social media to build a strong digital brand.

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  • Local 2 KPRC Social Media & Emerging tech workshop ©Copyright 2013 Tiffany Sunday. All Rights Reserved.www.tiffanysunday.com
  • Engagement and Content CurationAsk yourself would family, friends and viewers be interested? Does this information have value?Photos! Photos! Go beyond the satellite truckGoogle+Tag your KPRC Blog with your Google+ account to drive traffic back to KPRC’s website https://plus.google.com/authorshipSelect one or two platforms that match your personalityTwitter / Facebook / Instgram / Google+ / LinkedIn Focus on the platforms where you feel naturally engagedKeep updated photos and links on the remaining platforms to prevent profile gapsValuing of Social Media ProfilesYour Personal Brand is an Intangible AssetIntellectual Property - Do We Really Own Our Social Media ProfilesStrong Online Brand (social media) can add value to your career and employment contracts.©Copyright 2013 Tiffany Sunday. All Rights Reserved.www.tiffanysunday.com
  • Google Alerts – Use Google Alerts to stay abreast of mentionshttp://www.google.com/alertsStay informed about Term of Service changes (Facebook)Posting of Personal Information and LocationCheck in Facebook and FourSquare as you are leaving Do not post pictures of your home address, license plate or carSpam and HackersCheck source before you click “like” and “share” In doubt, verify the link, photo or person on GoogleBeware of free Starbuck’s, if it looks too good to be true it isPasswordsMinimum 20 – 30 plus charactersDifferent email accounts and passwords for banking and SMChange passwords on key platforms every three monthsMake changes immediately if the platform has been hacked even if your account was not involved©Copyright 2013 Tiffany Sunday. All Rights Reserved.www.tiffanysunday.com
  • Over 90% of all recruiters use LinkedIn to find passive clients.Campus2careers.com incorporates both social media and internal profiles to match college graduates to employers. Last year, the company placed 18 graduates out of a pool of 80,000 via the company’s data base.Qnary.com conducts a review all your social media profiles, notifies you of the gaps and how to improve your overall online public image. Employers in all industries are using online profiles (social media) to find new employees. Startups are developing complex algorithms to analyze our profiles for employers and companies. This data can be used for college placement, employment and bank loans.©Copyright 2013 Tiffany Sunday. All Rights Reserved.www.tiffanysunday.com
  • Social Media Profile Ranking PlatformsKlout www.klout.comBusinesses provide perks for high scoresKred www.kred.comCommunity interaction vs. number of followersRebelMouse www.rebelmouse.comCompiles photos and information from the webQanry http://www.qnary.com/serviceSimilar to a personal credit score (beta test)Social Ranking gaining influence in areas outside of social media©Copyright 2013 Tiffany Sunday. All Rights Reserved.www.tiffanysunday.com
  • Develop four or five tools to utilize social media, these tools should focus on developing and maintaining a strong online profile (Think Microsoft Office).Incorporate your personality and work style.Think of methods of organizing data and photos for quick access and updates. View all of your profiles as an extension of your online brand, take a few minutes each week to tweak and add photos or content. Eliminate gaps.You are a personal brand on the long tail of our new economy. Many employers consider social media part of your brand’s overall value. Your social media profiles can increase or reduce your monetary value when negotiating new contracts or securing new employment.©Copyright 2013 Tiffany Sunday. All Rights Reserved.www.tiffanysunday.com
  • ©Copyright 2013 Tiffany Sunday. All Rights Reserved.www.tiffanysunday.com
  • ©Copyright 2013 Tiffany Sunday. All Rights Reserved.www.tiffanysunday.com
  • KPRC Social Media Workshop on January 22, 2013

    1. 1. @tiffany_sunday Local 2 KPRC Social Media & Emerging Tech Workshop Presented by Tiffany Sunday, Emerging Tech Specialist January 22, 2013 KPRC Workshop
    2. 2. @tiffany_sunday Personal Brand Toolkit 1. Engagement and Content Curation • Ask yourself would family, friends and viewers be interested? Does this information have value? • Photos! Photos! Go beyond the satellite truck • Google+ • Tag your KPRC Blog with your Google+ account to drive traffic back to KPRC’s website • https://plus.google.com/authorship 2. Select two or more platforms that match your personality and work style • Twitter / Facebook / Instgram / Google+ / LinkedIn • Focus on the platforms where you feel naturally engaged • Keep updated photos and links on the remaining platforms to prevent profile gaps 3. Valuing of Social Media Profiles • Your Personal Brand is an Intangible Asset • Intellectual Property – Do We Really Own Our Social Media Profiles • Strong Online Brand (social media) can add value to your career and employment contracts. KPRC Workshop
    3. 3. @tiffany_Sunday Protecting Your Social Media Profiles 1. Google Alerts – Use Google Alerts to stay abreast of mentions • http://www.google.com/alerts 1. Stay informed about Term of Service changes (Facebook) 2. Posting of Personal Information and Location • Check in Facebook and FourSquare as you are leaving • Do not post pictures of your home address, license plate or car 3. Spam and Hackers 1. Check source before you click “like” and “share” 2. In doubt, verify the link, photo or person on Google 3. Beware of free Starbuck’s, if it looks too good to be true it is 4. Passwords 1. Minimum 20 – 30 plus characters 2. Different email accounts and passwords for banking and SM 3. Change passwords on key platforms every three months 1. Make changes immediately if the platform has been hacked even if your account was not involved KPRC Workshop
    4. 4. @tiffany_sunday How Big Data Will Impact Your Career 1. Over 90% of all recruiters use LinkedIn to find passive candidates. 2. www.campus2careers.com incorporates both social media and internal profiles to match college graduates to employers. Last year, the company placed 18 graduates out of a pool of 80,000 via the company’s data base. 3. www.Qnary.com conducts a review all your social media profiles, notifies you of the gaps and how to improve your overall online public image. 4. Employers in all industries are using online profiles (social media) to find new employees. 5. Startups are developing complex algorithms to analyze our profiles for employers and companies. This data can be used for college placement, employment and bank loans. KPRC Workshop
    5. 5. @tiffany_sunday What Is Your Social Media Ranking? 1. Social Media Profile Ranking Platforms • Klout www.klout.com • Businesses provide perks for high scores • Kred www.kred.com • Community interaction vs. number of followers • RebelMouse www.rebelmouse.com • Compiles photos and information from the web • Qanry http://www.qnary.com/service • Similar to a personal credit score (beta test) 2. Social Ranking gaining influence in areas outside of social media KPRC Workshop
    6. 6. @tiffany_sunday Five Key Tips 1. Develop four or five tools to utilize social media, these tools should focus on developing and maintaining a strong online profile (Think Microsoft Office). 2. Incorporate your personality and work style. Think of methods of organizing data and photos for quick access and updates. 3. View all of your profiles as an extension of your online brand, take a few minutes each week to tweak and add photos and content. Eliminate gaps. 4. You are a personal brand on the long tail of our new economy. Many employers consider social media part of your brand’s overall value. 5. Your social media profiles can increase or reduce your monetary value when negotiating new contracts or securing new employment. KPRC Workshop
    7. 7. @tiffany_sunday Worth ReadingSocial Media and Personal Brandinghttp://blogs.hbr.org/cs/2013/01/the_future_of_you.html?referral=00563&cm_mmc=email-_-newsletter-_-daily_alert-_-alert_datehttp://careeradvice.lucasgroup.com/are-you-leveraging-social-media-to-your-advantage/http://broadcastmet.com/2012/11/26/tiffany-sunday-social-media-rights-and-personal-branding-for-tv-meteorologists/http://broadcastmet.com/about/ KPRC Workshp
    8. 8. @tiffany_sunday Questions? How to Connect With Tiffany – @tiffany_sunday http://www.linkedin.com/in/tiffanysunday www.tiffanysunday.com https://plus.google.com/u/0/11480154510 1088194722/posts KPRC Workshop

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