markerting new concept

2.  These are those exercises which are intense
enough to influence the mental processes or the
behavior of the individual.

3.  Answer lies in the working of working of brain.
 Brain working can be classified in mainly to
parts:
 Conscious working
 Sub-conscious working
 Conscious mind interact with the surrounding
 Sub- conscious mind is responsible for the
response to surrounding.

4.  It is all around us but one might never come to
know.
 They are the “hidden messages”.
 Consumer can be easily encouraged to buy a
product by influencing its senses
 You will not see it, neither hear yet your mind
perceive it.

6.  The conscious mind doesn’t have time to
rationalize or analyze subliminal messages.
 So, people might more easily accept them.
 REMEMBER ? sub- conscious never question
back.

7.  Use of deceptions in advertising started in 19th
century.
 But it was in mid 20th century that subliminal
advertising became common.
 Banned in 1970’s , people thought it wrongly
communicated to their brain.

9.  Competition
 You might not find any other means in given
political or social environment.
 One of the trend of marketing, so why not use
it?

10.  Subliminal messages are linked to idea of
minds.
 Sub- conscious connect the messages to deep
down your thoughts.
 Subliminal can be sent by any one senses but
mostly by two
 Visual
 Auditory

13.  Smell: Disney world putting vanilla cookie
sheets
 Sights: image are hidden within images
 Sound: played at unnoticeable frequency.
 Taste: McDonald’s make food taste and feel
good.

14.  Lack of information.
 Is at a certain level force able.
 Long term impact on your mind.
 Can be used to influence the prices.

17. WE HOPE YOU WERE WATCHING
CLOSELY! 