Bradford 213 social cognition ch 3 short


Published on

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Freud referred to all of the knowledge you can easily access but aren’t currently thinking about or attending to, as the preconscious. Unlike preconscious data, which you can retrieve at will, a part of your psyche actively prevents you from accessing unconscious data! In Freud’s later ‘structural model’ of the unconscious, Freud also distinguished between different functions of the psyche (ego, id, super-ego). You have probably heard of these terms at some point. Each of these had a conscious and unconscious component, but you will not need to know this for class.
  • Two points need to be emphasized. First, consciousness has a limited capacity and must filter out relevant data through selective perception. Second, many of the processes which occur beneath conscious awareness (perception, memory, language comprehension, etc.) may have evolved before conscious awareness!
  • Two points need to be emphasized. First, consciousness has a limited capacity and must filter out relevant data through selective perception. Second, many of the processes which occur beneath conscious awareness (perception, memory, language comprehension, etc.) may have evolved before conscious awareness!
  • The Cognitive Unconscious is exhibited in phenomena such as: propricioception (awareness of the body); lower-order mental and physical processes outside our awareness; divided attention (e.g. talking on the phone while driving); automaticity of thought (thinking automatically, out of habit); lack of awareness of one’s own feelings; and so on.Source: Strangers to Ourselves (Wilson 2002: 23).
  • We don’t always know what we don’t know about ourselves!
  • The Inference Ladder:  communication model that explains how the mind moves upward from many facts to a few judgments
  • Beliefs pre-construct data that we perceive in the first place!   “When I see it, I’ll believe it!”  is not usually true: We have to believe it before we can see it!”
  • Importantly, he regarded the sexualization of culture (e.g. in pornography, prostitution) to be a symptom of the repression of our true sexual nature. Both Freud and Reich reduce the essence of human nature to that of a single attribute: the libido (sexuality). For this they can be criticized for being deterministic as well as essentialist. Whereas for Freud, the libido is a quasi-metaphorical and literary concept, for Reich the libido is a real, physical force that can be quantitatively measured (akin to electricity or gravity).
  • Because facts do not always persuade, businesses needed to appeal to people's emotions. Products were now seen as a means of expressing one’s inner self to others.
  • Smoking was seen primarily as a man's activity, and there was a taboo against women smoking in public. Bernays hired young women involved in the suffrage movement to smoke cigarettes as a symbol of power and independence. These cigarettes were called "torches of freedom." Shortly thereafter smoking became socially acceptable for women.
  • Prior to the age of advertising, products were sold primarily on the basis of NEEDS. Products were advertised as necessities rather than as luxury goods, as things that you needed. During this era the image of the “American consumer” began to replace the traditional roles/identities of “American worker.”
  • Exercise:  How many times the letter f occurs in this sentence:“Finished files are a result of many years of scientific study combined with the experience of many years.”  
  • Source:(WEICK 1995A, p. 106)
  • #2. “For sake of clarity, we should distinguish between cognition (e.g. thinking) and conscious interiority. The latter is a product of cognition” (McVeigh 210).
  • “Contrary to popular belief, consciousness is not needed for learning, thinking, or perceiving, though it is regularly confused or conflated with these” (Julian Jaynes, Origins of Human Consciousness in the Breakdown of the Bicameral Mind)
  • JulianJaynes argues that human consciousness has historical rather than evolutionary, origins. In the “bicameral” state, volition was externalized; an “outside” voice made all the decisions. Volition took the form of auditory and visual hallucinations (the admonitions of ancestors, kings, divine rulers, or gods).The mind was “bicameral” because one side gave the commands while the other obeyed. The Self was not integrated! Today we still have a desire for external authorization
  • “If our reasonings have been correct, it is perfectly possible that there could have existed a race of men who spoke, judged, reasoned, solved problems, indeed did most of the things that we do, but who were not conscious at all” (Jaynes 1976).
  • The English word "conscious" originally derived from the Latin conscius (con- "together" + scire "to know"), but the Latin word did not have the same meaning as our word—it meant knowing with, in other words having joint or common knowledge with another. Its modern usage in English is commonly attributed to John Locke’s Essay Concerning Human Understanding in 1690.
  • Social life is about controlling and being controlled. We constantly give orders, admonitions, requests, commands, etc. All our thoughts and actions must have some form of authorization, from a social being: our “selves.” Authorization just means an authority that permits or sanctions what we do. According to some scholars, the self *is* a belief or theory, which endows the believer with certain powers of action. The ‘self’ in reality may not exist! Most scholars, however, believe that consciousness, in the form ofvolitional acts (willing, deciding, choosing, wishing) is pre-social and biologically innate.
  • Those who are religious, and those who experienced severe punishment as a child are more susceptible to hypnosis.
  • Bradford 213 social cognition ch 3 short

    1. 1. Social Cognition (Chapter 3) Dr. Bradford
    2. 2. Hypnosis- does it work?
    3. 3. Hypnosis Videos• Hypnosis Video 1• Hypnosis Video 2• Hypnosis Video 3• Hypnosis Video 4
    4. 4. Hypnosis• Hypnosis was called animal magnetism by Mesmer. – Metaphors of gravitational attraction + magnetic attraction  ‘Animal magnetism’ Anton Mesmer• Sir James Braid coined the term “Hypnosis” – Metaphor of sleep.
    5. 5. Hypnosis1. What happens in hypnosis is determined by a group belief system (aka “collective cognitive imperative”) – Hypnotized subject exhibits the phenomena he thinks the hypnotist expects, or, what he believes hypnosis is.2. Induction always involves a narrowing of consciousness and attention, usually to the voice.
    6. 6. Hypnosis3. Hypnotic trance is more like play-acting or role- taking – No actual hallucinations – “Paralogical compliance” (e.g. saying in English that you speak no English)4. Hypnotist as Authorization/Authority – Hypnosis works better when hypnotist is more ‘god- like’ or an authority figure – Trust is necessary (one allows oneself, or “authorizes” ones ‘self’ to be hypnotized! – Those who are religious, and those who experienced severe punishment as a child are more susceptible to hypnosis.
    7. 7. Spirit Possession• Jaynes theory explains the persistence of spirit possession across all cultures.• Spirit possession in Haitian voodoo was first captured on film by Maya Deren in her documentary Divine Horsemen: The Living Gods of Haiti.
    8. 8. Charcot and Hysteria• French neurologist Jean- Martin Charcot (1825-1893) used hypnosis to cure symptoms of hysteria.• Hysteria: typically among women; feinting spells, anesthesia (loss of feeling in hands or legs), inability to walk. Among men, compulsions and obsessions.
    9. 9. Freud and Psychodynamics• Young Sigmund Freud was one of Charcot’s students.• Under hypnosis, people could be controlled to do things, for reasons of which they were unaware! – Today this is called post-hypnotic suggestion• Freud proposed that, like in hypnosis, we can be guided by unconscious motives or forces all of the time! We are all always hypnotized!• Psychodynamics: if a conscious force cannot express itself, then it must be blocked by an unconscious counter-force.
    10. 10. Sigmund Freud• Freuds “Discoveries” 1. Linked Childhood to adult behaviors 2. Libido and infantile “sexuality”: infants reach towards pleasure and away from pain 3. Repression causes pathologies (e.g. neurosis) 4. Morality derived from repressive childhood upbringing– Freud argued that ‘repression’ was a necessary evil, the price to be paid for (1856- progress (‘civilization’). 1939)
    11. 11. How well do we know ourselves?• Why do we not seem to know ourselves very well in many circumstances?• Answer: a large portion of the human mind is “unconscious.”• There are two views on the nature of the ‘unconscious’- the old, Freudian view, and a newer version from cognitive science, I will refer to as ‘the cognitive unconscious.’
    12. 12. The ‘Freudian’ Unconscious• Sigmund Freud was one of the earliest and most influential proponents of the idea of an ‘unconscious.’• Freudian unconscious = all the bad memories and experiences, mostly from childhood, we have successfully repressed and forgotten because it is a source of psychic pain! (1856-1939)• Repressed memories, however, resurface as mental or psychic disorders!
    13. 13. Honest Signals• Speed dating lasted 5 minutes. General preconception was that men would be more indiscriminate, but they weren’t! How did men know, in just 5 minutes, when the women they were talking to would say yes also?• Honest signal: “These are signals … that are either so costly to make or so difficult to suppress that they are reliable in signaling intention.” (2). – Example: squawking made by hungry baby birds. Makes them vulnerable to predators, but also makes their parents return. – Male peacock; costly in terms of high metabolism, exhausting energy.• Human honest signals: – NOT smiles, frowns, etc. Because these signals are so frequently planned, we cannot rely on them being honest signals. We need to look for signals that are processed unconsciously or otherwise uncontrollable.
    14. 14. Honest Signals• Influence: measured by the extent to which one person causes the other person’s pattern of speaking to match their own pattern. Subcortical structures involving attention. – Example: turn taking: ‘verbal pushing’, getting ‘grilled’ by questions’, verbal cues demanding immediate response; good indicator of dominance – unconscious: measured in millisecond – Example: influence on speaking pitch: candidate who ‘sets the tone’ of the debate, wins!• Mimicry: reflexive copying → unconscious back and forth trading of smiles, interjections, and head nodding. Due to mirror neurons.• Activity: more activity means more interest. Autonomic nervous system.• Consistency: when there are many different thoughts or emotions going on at the same time in your mind, your speech and movements become jerky, unevenly accented and paced. Signal of mental focus. Greater variability, on the other hand, means more openness to influence from others. Measures integration within brain’s action sequence control system. Dancers and athletes show smoothness and consistency resulting from training.• Laughter: ancient signal similar to mimicry. Increases bonding and reduces tension.
    15. 15. Human motivations• Freud believed that humans had two basic drives or motives: 1. SEX, and 2. AGGRESSION• Most researchers today believe this list is too short. Humans have 5 basic motives, which can be thought of as adaptive responses that our ancestors had to their environments and which we have inherited.
    16. 16. Human motivationsFIVE FUNDAMENTAL HUMAN MOTIVATIONS1. Acceptance- or not being rejected. – We want to be accepted by those close to us, at least. This entails being nice, sharing, cooperating, etc.2. Belonging to a group3. Influencing other people (power)4. Protection- detect others who may harm us – Because of this we react very strongly to being mistreated5. Mate Selection and retention, intimate relationships (sex)
    17. 17. The ‘Cognitive Unconscious’• Cognitive Unconscious: (aka Non- Freudian unconscious) = mental processes that are inaccessible to consciousness but that influence judgments, feelings, or behavior.• Unlike the Freudian view, which says that the unconscious exists because of repression, the contemporary view holds that the unconscious exists simply because it is more efficient for the brain to delegate many mental tasks (*including many high-level, ‘intelligent’ processes!) to non-conscious components or ‘modules’
    18. 18. The ‘Cognitive Unconscious’• Cognitive Unconscious: (aka Non-Freudian unconscious) = mental processes that are inaccessible to consciousness but that influence judgments, feelings, or behavior. Freudian Theory of Unconscious Theory of Cognitive UnconsciousExists because the conscious mind Exists because:represses anxiety-provoking thoughts 1. Consciousness has a limited capacity 2. Many unconscious processes evolved before consciousness.
    19. 19. What is the Unconscious?• Much of what we would like to see is unseeable! We have no direct access to it.• What does it do? 1. Learning: pattern detector 2. Attention and Selection: filter and search engine 3. Interpretation: Translator 4. Feeling and Emotion: Evaluator 5. Goal-setting
    20. 20. How does Advertising Affect YOU?• Why would companies spend over $200 Billion a year on advertising?• Average American exposed to at least 3,000 ads every day. SHAMWOW!
    21. 21. Subliminal Messages• A subliminal stimulus is a stimulus that cannot be consciously perceived. – E.g. a word or picture flashed only 40 millisecond (40 thousandths of 1 second) – Limin (Latin) = “Threshold.” Sub-liminal = ‘below threshold’ of awareness.• Can the brain be influenced anyway by stimuli that you cannot consciously perceive?
    22. 22. Subliminal Messages YES!• Subliminal images can elicit distinct emotions. – Example: Disgusting images  people’s feelings of disgust. – Example: Images of smiling or scowling faces altered people’s rating/evaluation or themselves. – Among Catholics, when shown the Pope’s picture they evaluated themselves less favorably!
    23. 23. Subliminal Messages1. Affects are Real, but not strong enough to influence feelings/attitudes about things they already have strong opinions about.2. To affect our behavior, the stimulus must be relatively simply (e.g. one or two words, a single image)3. Subliminal stimuli do not usually affect behavior, but they might influence those who are already inclined to do something anyway. – Showing popcorn may influence those who are already hungry, to buy popcorn at a movie theater, but not anyone else.
    24. 24. Types of Thinking Controlled Automatic Thinking Thinking(Conscious) (unconscious)
    25. 25. Vocabulary• Schema- mental structures that organize our knowledge about the social world (p. 49)• Accessibility- the extent to which schemas and concepts are at the forefront of people’s minds and are therefore likely to be used when making judgments…• Priming- the process by which recent experiences increase the accessibility of a schema, trait, or concept
    26. 26. What we and others know (or don’t know) about our ‘selves’ Johari Window
    27. 27. Johari Window
    28. 28. The Inference LadderUnconscious processes (steps 1-3)1. Observable data: non-conscious mind manages all of this through perception process2. Select data: we produce lasting, memorable patterns. Reality is a flow, full of variation. Our mind leaves out lots of bits because it doesn’t fit into our patterns or schemas. Our mind simply makes stuff up! Plausability.3. Our mind makes inferences of assumptions on what the current moment is like, based on what we remember/know from the past. We are creating something that isn’t there! It isn’t real! We aren’t in the present.
    29. 29. The Inference LadderConscious processes (steps 4-6)4. Draw conclusions about what ishappening (external situation), onthe basis of our invented internalreality. – This always involves a response to surges of emotional energy as well5. Adopt Beliefs about the world.6. Take action (e.g. talk, communicate)
    30. 30. ‘Century of the Self’ NOTESPROPAGANDA, REICH, ANDBERNAYS
    31. 31. Civilization and its Discontents•Freud argued that Human Nature isinherently violent and aggressive, and thatsublimation of these primal instincts isnecessary for civilization to continue.•Sublimation occurs when primary sexualenergies are repressed, and thenredirected towards artistic or cultural ends.
    32. 32. Wilhelm Reich•Student of Freud’s•Contrary to Freud, Reich argued thatHuman Nature is inherently peaceful,loving, and affectionate. Rather thanrepression and redirection of theprimary drives (sublimation) beingnecessary for peaceful coexistence,Reich argued that such repression wasthe cause of violent and pathologicaltendencies in humans. (1897-1957)
    33. 33. Reich’s “Discoveries”1. Muscular and Character Armor: – our personalities reflect in part the chronic tensions we hold in our bodies2. Primary versus Secondary Drives – Our primary drives/desires are to reach out towards pleasure, affection, and love. These often get chronically unsatisfied or blocked, and we develop secondary drives, like obtaining money, or becoming famous, etc.
    34. 34. Reich’s “Discoveries”3. Sexual Emotional Energy and “Function of the Orgasm” – His most famous and controversial claim was that the purpose of the sexual orgasm was the release of chronic in-built tension. The release of this muscular “armor” (tension) would concur with a psychological release of our character structure. We would become more spontaneous and caring.
    35. 35. Herbert Marcuse• Psychoanalyst, Sociologist, and Philosopher; a leader of the student protest movements in the 1960s.• His most famous book is One-Dimensional Man• Agreed with Freud that some repression of our instincts was necessary, but argued that there existed in society surplus repression, or more repression than is technologically necessary to keep the (1898- society running. 1979)• Freedom is repressed through a process he refers to as "repressive desublimation.”
    36. 36. History of AdvertisingEdward Bernays●The “Father” of Public Relations● Nephew of Sigmund Freud● PR was invented as "peacetimepropaganda.“ Bernays wasinspired by the mass persuasion ofthe public during WWI.
    37. 37. History of AdvertisingEdward Bernays• Information does not drivebehavior.•Bernays helped transformadvertising from a means ofconveying information into an artof manipulation.
    38. 38. “Torches of Freedom”●Bernays helped make smoking bywomen socially acceptable●Smoking was associated withpower and independence●“Torches of Freedom” suggeststhat to be against smoking is to beagainst women’s right to vote!
    39. 39. Consumer Culture• Advertising helped transform America into a NEEDS culture into a DESIRE culture.• Consumerism is necessary to avoid UNDER-CONSUMPTION: to grow the economy, more stuff has to be produced, which means that people have to buy more stuff, which can’t happen if people don’t desire more stuff!
    40. 40. Consumer Culture• President Herbert Hoover’s “Happiness Machines”• Consumerism is necessary for a healthy economy and stable political order• People must be made happy and docile