The document discusses the benefits of social media for organizations like convention and visitors bureaus. It outlines some key benefits, including helping with search engine optimization, increasing brand awareness, empowering followers, building relationships, and crisis management. The document then provides examples of how the Abilene CVB and other industries like food and travel use social media before concluding with contact information for the presenter.

2. What Will We Cover?
• Social Media Benefits
• Brief Strategy How-To
• Abilene CVB Social Media Examples
• Industry-Specific Social Media Examples

3. Keep In Mind…
• Materials will be available
– Slideshare.net
• Put down the pen &
tweet!
#NAHB

4. Helps SEO
Increases
Crisis
Brand
Management
Awareness
BENEFITS
OF SOCIAL
MEDIA
Empowers Builds
Followers Relationships

5. • Make the visitor’s experience better than
expected—potentially increase visitors to
community
– Influence Decision to Travel
– Social Media = Informational Service
• Start small & get a grasp on one platform at
a time
• Who was our Initial Target Audience?
– Leisure? Sports? Meeting planners? Locals?
• Reach people we wouldn’t be able to
otherwise
• Overall goal? Transparency & Authenticity

6. • Food & Travel are 2 industries that MUST be on social
media.
• Mobile usage will trump desktop usage by 2014 (if not
sooner).
• 8% of all bookings will take place via mobile by 2012.
• 52% say that friends Facebook photos inspired their next
trip.

10. http://www.youtube.com/user/AbileneCVB#p/u/28/7OgrYV1jF2Q

18. Shanna Smith Snyder
Director of Communication
Abilene Convention and Visitors Bureau
325.676.2556 (Office)
shanna@abilenevisitors.com
@shannasmith
@AbileneCVB
www.slideshare.net/shannasmithsnyder