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Location-Based Marketing & Social Media

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A presentation for 3CMA's 2011 annual conference on Location-Based Marketing Tools & Social Media.

Published in: Technology, Business
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Location-Based Marketing & Social Media

  1. 1. Location-Based Tools & Social Media<br />#3cmaustin<br />@shannasmith<br />
  2. 2. Keep in mind…<br />Materials will be available<br />Handout<br />Slides on SlideShare.net<br />Put down the pen & tweet!<br />#3cmaustin<br />
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  4. 4. Foursquare? Isn’t that a game?<br />Let’s review…<br />
  5. 5. Facts about Foursquare<br />Check-In<br />Earn Badges<br />
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  7. 7. Facts about Foursquare<br />Become Mayor<br />Get Specials & Deals<br />
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  9. 9. Who is using Foursquare? Mobile?<br />
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  11. 11. Venue Ownership & Management<br />Thousands of venues are being created daily. Managing these venues and creating consistency across all channels can be a challenge. <br />
  12. 12. Access to Specials & Badges<br />Venue ownership must be established to create specials. Custom badges can not be created without the help of Foursquare directly. <br />
  13. 13. Our Approach <br />1. Strategize<br />2. Build <br />3. Incentivize <br />4. Socialize <br />
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  15. 15. Blog & Social Media Directory<br />
  16. 16. Shotwell Stadium – Champions Classic <br /><ul><li>Added tips to the venue
  17. 17. Cross-promoted on Facebook and Twitter often
  18. 18. Posted a screen shot of the venue on Foursquare
  19. 19. Reminded ticket winners about an extra chance to win
  20. 20. “Shouted” once we arrived on site – to remind fans “checked-in” to retrieve their prize </li></li></ul><li>Social media is constantly changing. <br />Be flexible!<br />
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  23. 23. Still some challenges…<br />Cannot keep two accounts open in the iPhone app. <br />Foursquare’s mobile website helps. <br />Tips aren’t automatically switched over. <br />Lists cannot be seen yet on your app. <br />Items from a list added as individual “To-Do’s” <br />This update is coming<br />
  24. 24. New! Foursquare Events. <br />
  25. 25. That’s great…how can I apply it?<br />Time for examples!<br />
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  31. 31. Additional Tools<br />Yelp<br />Foodspotting<br />Facebook Places?!<br />
  32. 32. Check-in Safety & Etiquette<br />Don’t check-in to a place if you’re not there.<br />No ‘drive-by’ check-ins.<br />Don’t check-in at home. <br />Be wary of who you accept as a friend on Foursquare.<br />Be selective when you ‘broadcast.’<br />Add tips and photos.<br />
  33. 33. Best Advice? <br />
  34. 34. Where can I get the presentation? <br />Scan the QR code.<br />OR visit www.slideshare.net/shannasmithsnyder<br />
  35. 35. Contact Information<br />Shanna Smith Snyder<br />Director of Communication<br />Abilene Convention and Visitors Bureau<br />325.676.2556 (Office)<br />shanna@abilenevisitors.com<br /> @shannasmith<br />@AbileneCVB<br />
  36. 36. Sources <br />Abilene CVB social media sites (screenshots)<br />The White House, Seminole County, Colorado State Patrol, Bucks County, Explore Chicago, ACU social media sites & websites (screenshots)<br />Flickr Commons (Photos & graphics)<br />Foursquare.com & iPhone app (info & screenshots)<br />Twitter.com (screenshots)<br />

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