Location-Based Marketing & Social Media


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A presentation for 3CMA's 2011 annual conference on Location-Based Marketing Tools & Social Media.

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  • How many of you are familiar with Foursquare and what it does? How many of you have ever “checked-in” on a social networking site?
  • As you can see it can become competitive.
  • So…is it “just a game?” Let’s take a look at some stats and see if you think so.
  • Not just for DMOs – across many industries. Many have predicted that mobile usage with trump desktop usage by 2014. Foursquare users – 38% more likely to be asked for their opinions on places, etc.
  • www.foursquare.com/businesses Claim your own venue. Update or correct information, give extra data and provide offers.
  • Once we had it figured out – then we could socialize. Tell our partners, tell our followers. Cross promote between IRL and social media sites.
  • Another thing we recently did…
  • EXAMPLES! Always help me.
  • Colorado State Patrol and Boston PD were found to be using Foursquare primarily for the Tips. Town Hall Meetings, DUI Checkpoints, reminders of safety.
  • Even The White House is on Foursquare! They post tips and even have some lists created regarding places the president has visited on his tours – and additional ways to learn historical information about the White House. A brief portion of their social media policy can be seen in the Bio section. They talk about comments that are posted are subject to the Presidential Records Act.
  • Foursquare is designed to bring people together. Be cordial and alert others to what is important at that spot.
  • But overall, my best advice will always be…something that I tweeted a few conferences ago…With social media and work environments – it’s always great to be flexible. Be willing to change. Be willing to be realistic and adapt.
  • Where can you get a copy of these slides? Feel free to scan the QR code on the screen or visit my SlideShare account.
  • My contact information – I am always willing to help out with questions!
  • Sources.
  • Location-Based Marketing & Social Media

    1. 1. Location-Based Tools & Social Media<br />#3cmaustin<br />@shannasmith<br />
    2. 2. Keep in mind…<br />Materials will be available<br />Handout<br />Slides on SlideShare.net<br />Put down the pen & tweet!<br />#3cmaustin<br />
    3. 3.
    4. 4. Foursquare? Isn’t that a game?<br />Let’s review…<br />
    5. 5. Facts about Foursquare<br />Check-In<br />Earn Badges<br />
    6. 6.
    7. 7. Facts about Foursquare<br />Become Mayor<br />Get Specials & Deals<br />
    8. 8.
    9. 9. Who is using Foursquare? Mobile?<br />
    10. 10.
    11. 11. Venue Ownership & Management<br />Thousands of venues are being created daily. Managing these venues and creating consistency across all channels can be a challenge. <br />
    12. 12. Access to Specials & Badges<br />Venue ownership must be established to create specials. Custom badges can not be created without the help of Foursquare directly. <br />
    13. 13. Our Approach <br />1. Strategize<br />2. Build <br />3. Incentivize <br />4. Socialize <br />
    14. 14.
    15. 15. Blog & Social Media Directory<br />
    16. 16. Shotwell Stadium – Champions Classic <br /><ul><li>Added tips to the venue
    17. 17. Cross-promoted on Facebook and Twitter often
    18. 18. Posted a screen shot of the venue on Foursquare
    19. 19. Reminded ticket winners about an extra chance to win
    20. 20. “Shouted” once we arrived on site – to remind fans “checked-in” to retrieve their prize </li></li></ul><li>Social media is constantly changing. <br />Be flexible!<br />
    21. 21.
    22. 22.
    23. 23. Still some challenges…<br />Cannot keep two accounts open in the iPhone app. <br />Foursquare’s mobile website helps. <br />Tips aren’t automatically switched over. <br />Lists cannot be seen yet on your app. <br />Items from a list added as individual “To-Do’s” <br />This update is coming<br />
    24. 24. New! Foursquare Events. <br />
    25. 25. That’s great…how can I apply it?<br />Time for examples!<br />
    26. 26.
    27. 27.
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    31. 31. Additional Tools<br />Yelp<br />Foodspotting<br />Facebook Places?!<br />
    32. 32. Check-in Safety & Etiquette<br />Don’t check-in to a place if you’re not there.<br />No ‘drive-by’ check-ins.<br />Don’t check-in at home. <br />Be wary of who you accept as a friend on Foursquare.<br />Be selective when you ‘broadcast.’<br />Add tips and photos.<br />
    33. 33. Best Advice? <br />
    34. 34. Where can I get the presentation? <br />Scan the QR code.<br />OR visit www.slideshare.net/shannasmithsnyder<br />
    35. 35. Contact Information<br />Shanna Smith Snyder<br />Director of Communication<br />Abilene Convention and Visitors Bureau<br />325.676.2556 (Office)<br />shanna@abilenevisitors.com<br /> @shannasmith<br />@AbileneCVB<br />
    36. 36. Sources <br />Abilene CVB social media sites (screenshots)<br />The White House, Seminole County, Colorado State Patrol, Bucks County, Explore Chicago, ACU social media sites & websites (screenshots)<br />Flickr Commons (Photos & graphics)<br />Foursquare.com & iPhone app (info & screenshots)<br />Twitter.com (screenshots)<br />