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Serve DC Workshop: 7 Social Media Secrets of Nonprofit Digital Storytelling

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On May 21, 2014, I facilitated a workshop on the "7 Social Secrets of Nonprofit Digital Storytelling" for my client, Serve DC.

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Serve DC Workshop: 7 Social Media Secrets of Nonprofit Digital Storytelling

  1. 1. 7 Social Media Secrets of Nonprofit Digital Storytelling Workshop Serve DC - May 21, 2014 ANANDA LEEKE, DIGITAL COMMUNICATIONS PROFESSIONAL ANANDALEEKE.COM
  2. 2. What does a digital story do? What does a digital story do? Informs, Inspires, Invites, and Influences
  3. 3. What is your best source of digital stories? YOU refers to your organization’s staff, clients, interns, volunteers, Board/Advisory Committee members, donors, community partners, and other local stakeholders.
  4. 4. What is social media?
  5. 5. Social Media Secret #1: Define Your Social Media Goals. Why does your organization want to use social media to tell its stories?
  6. 6. Social Media Secret #2: Know Your Audience.
  7. 7. Social Media Secret #3: Know Where Your Audience Lives Online.
  8. 8. Social Media Secret #4: Become Your Audience’s Digital Neighbor. Maintain an active digital presence on the same social media sites that your audience belongs to.
  9. 9. Social Media Secret #5: Know What Types of Digital Stories Appeal to Your Audience.
  10. 10. Social Media Secret #6: Develop A Plan to Tell Your Digital Stories.
  11. 11. Social Media Secret #7: Evaluate Your Digital Storytelling Efforts Weekly, Monthly, Quarterly & Annually.
  12. 12. Have Fun Telling Your Digital Stories!
  13. 13. AnandaLeeke.com, @AnandaLeeke (Ananda Leeke on all social media channels) & 202.607.3509

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