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Persona Worksheet

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The Digital Nonprofit 2019 workshop handout from Beth Kanter

Published in: Marketing
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Persona Worksheet

  1. 1. Persona Worksheet NAME: ROLE: NEED What does this person really want? NEGATIVE TRENDS Negative trends from the environment HEADACHES Professional and work issues FEARS Personal issues Positive trends from the environment POSITIVE TRENDS OPPORTUNITIES HOPES Professional and work related positive outcomes Personal goals and hopes
  2. 2. Persona Worksheet What is their motivation to make a donation to your nonprofit or cause? � What type of stories or content will capture their attention and inspire a donation? What are their preferred channels for giving? DONATIONS SOCIAL MEDIA/DIGITAL What social media channels do they use and what needs does it fulfill? Where do they hang out on social media? What type of user are they? How do they access? What type of information are they seeking on social media channels? What are they seeing from their friends?

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