11. More Filters and Stops
• Less automation in Twitter
• Tougher rules on LinkedIn and
Facebook
• Following limits on Instagram
• Google updates their
Algorithm and upsets the
world
@ShaneGibson Socialized.me
12. Rise of the influencer
@ShaneGibson Socialized.me
29. Finding Influencers
• Local Niche Bloggers
• Journalists
• Meetup.com Organizers
• Back-links to local competitor or topic
specific sites
• Use Twellow and Klout
@ShaneGibson Socialized.me
31. Pepsi Cultural Calendars
• Demographic’s entertainment events
• Community events
• Significant milestones
• Own a #tag in your community
• Capitalize on Memes
@ShaneGibson Socialized.me
34. Grow Your Reach
1. Use Offerpop
2. Low cost, high value, targeted prizes
3. We are social on-site
4. We are social in-print
5. We are social email blast
6. Partner with influencers
7. Amplify your brand!
@ShaneGibson Socialized.me
35. Get Visual and Shared
1. Photos get shared
2. Use pictures instead of words
3. Get community to contribute through
contests, incentives and recognition
4. Have fun – fun is shared
5. Use Coast Spas – Ask for content!
@ShaneGibson Socialized.me
40. Summary
1. Get Visual
2. Connect with influencers
3. Run regular targeted contests
4. Use the internet to get off of the internet
5. Amplify the moment
6. Get organized and start measuring
@ShaneGibson Socialized.me