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CC2009 Kevin Anderson
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CC2009 Kevin Anderson



Published in Technology , News & Politics
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  • 1. Wrapping Content in a Community
    • Transforming mass media
    • into social media
  • 2. Social media growth versus traditional media
  • 3. Social media faux pax
    • Mass media focuses on celebrity not engagement
    • Mass media doesn’t know the difference between ‘provocative’ and ‘thought provoking’
    • Mass media focuses on building a network of free labour instead of relationships
  • 4. ‘Giving a voice to the already voiced’
  • 5. Looking for an argument?
  • 6. Your community is a pub
  • 7. Is your pub Cheers? Or...
  • 8.
    • If you build a boxing ring, people are going to fight.
    • Tom Steinberg,
  • 9. Connection, not just ‘crowd-sourcing’
  • 10. The old model Publisher Content Audience Creates Reacts
  • 11. The New Model
  • 12. User engagement cycle Casual (Just stopping by) Connected (Signing up and engaging in light interaction) Committed (Signing in because of personal benefit and engaging in heavy interaction) Catalyst (Identifying as Guardian Readers, telling other people, linking to or blogging about us…)
  • 13. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Connected Commenting Rating Voting Endorsing Committed UGC Soulmates Tools for Content & Users Social Site Skills Profiles Catalyst Networking tools Blogging tools Networked journalism Attention & Reputation
  • 14. Social media editorial strategies
    • Open up to audience
    • Involve the audience in meaningful ways
    • Tap into the wisdom in the crowds
  • 15. ‘Wrapping content in a community’
  • 16. Open up to your audience
  • 17. Connecting with Twitter
  • 18. Building a community of contributors
  • 19.  
  • 20. Wisdom in the crowds
  • 21. Podcasting live fleeing a Cat 5
  • 22. Real voices
  • 23. Editorial creativity
  • 24. Go to the conversation
  • 25. What’s stopping you?
    • How many psychiatrists does it take to change a light bulb?
  • 26. One...but the light bulb has to want to change
  • 27. With thanks to ... Flickr photos Some Rights Reserved Flickr photos Some Rights Reserved
    • the main (boxing) by dickuhne
    • an idea (the light bulb) by aloshbennet
    • massive change by 416style
    • leef I alonze by Brad
  • 28. Kevin Anderson, Guardian blogs editor [email_address]