2. Social media growth versus traditional media

4. ‘Giving a voice to the already voiced’

5. Looking for an argument?

6. Your community is a pub

7. Is your pub Cheers? Or...

9. Connection, not just ‘crowd-sourcing’

10. The old model Publisher Content Audience Creates Reacts

11. The New Model

12. User engagement cycle Casual (Just stopping by) Connected (Signing up and engaging in light interaction) Committed (Signing in because of personal benefit and engaging in heavy interaction) Catalyst (Identifying as Guardian Readers, telling other people, linking to or blogging about us…)

13. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Connected Commenting Rating Voting Endorsing Committed UGC Soulmates Tools for Content & Users Social Site Skills Profiles Catalyst Networking tools Blogging tools Networked journalism Attention & Reputation

15. ‘Wrapping content in a community’

16. Open up to your audience

17. Connecting with Twitter

18. Building a community of contributors

20. Wisdom in the crowds

21. Podcasting live fleeing a Cat 5

22. Real voices

23. Editorial creativity

24. Go to the conversation

26. One...but the light bulb has to want to change

28. Kevin Anderson, Guardian blogs editor [email_address] blogs.guardian.co.uk strange.corante.com