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CRMA Online Promotions Presentation
1. @secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
Online Promotions are an
EXPLOSIVE Opportunity
How City & Regional Magazines
Can Capture This Revenue
Matt Coen | President & Co-Founder | Second Street | @mcoen
33. @secondstreetlab
Identify the Right Sponsors
Who would be a
good match for the
target demographic
& contest theme?
Who needs a fresh
idea to maintain or
increase spend?
Who do I want to
grow business with?
34. @secondstreetlab
Submission Contest Presenting Sponsorship (Limit 1)!
Logo inclusion on all promotional elements for the contest!
Print Campaign including logo:!
• Full-page promotional ad !
• Full-page winner announcement ad!
• [# of months contest is running] monthly premium full-color ads!
Digital Campaign including:!
• Logo inclusion in contest header graphic!
• Contest page 728×90 & 300×250 served together (100% share of voice)!
• Pencil Pushdown (twice during the contest, during submission and voting periods)!
• 100,000 300×250 ROS impressions!
Email Campaign including coupon or offer:!
• Daily news & breaking news emails to combined database of 115,000!
• Invitation email to promotional database of 80,000!
• Thank you emails after registration and submission!
Email opt-in checkbox on the registration page!
Facebook Like box on the registration page!
Social Campaign including:!
• Mentions on Facebook & Twitter at least once a week!
• Logo inclusion on promotional Facebook cover photo, contest app index page
graphic, Like-gate image!
Investment: ($1,000/week)! $15,000!
35. @secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
RUN ADVERTISER
CONTESTS2
51. @secondstreetlab
Quad-City Times Shared Agency-Model Package
Facebook marketing consultation Included
1 Sunday Full Page Promotional Ad $3,150
3-3 Column x 10” Promotional Print Ads $2,340
Shared email to 80K + $6,000
100k ROS impressions (728x90 promotional ad) $2,000
Total dominance contest promotion $2,000
Set up and placement on contest page $500
Total Value:
$15,990
Cost to Advertiser:
$1,000
53. @secondstreetlab
Exclusive Facebook Advertiser Sweepstakes!
Facebook Marketing Consultation!
Print Campaign including logo:!
• ½ page promotional ad!
• ½ page winner announcement ad!
• Option to add print ads at a discounted rate during the promotion!
Digital Campaign including:!
• 100,000 728×90 ROS impressions!
• Total dominance on website homepage!
Email Campaign including logo:!
• Invitation email to promotional database of 80,000!
• Thank you email to all entrants with coupon or offer!
Email opt-in checkbox on the registration page!
Facebook Like box on the registration page!
Social Campaign including:!
• Contest setup and placement on Facebook Page, including customized Like-
gate image, Facebook cover photo, and contest app image!
• Customized thank you page with coupon or offer!
• Logo inclusion on promotional Facebook cover photo, contest app index page
graphic, Like-gate image!
Investment:!
$10,000 !
(4 weeks)!
54. @secondstreetlab
Shared Agency-Model Sales Package
Facebook Marketing Consultation $500
1 Full Page Promotional Ad $3,150
3 ½ Page Horizontal Print Ads 10” x 5” $2,350
Shared Email to Database of 20K $2,000
100K ROS impressions (728 x 90 Promotional Ads) $2,000
Total Dominance Contest Promotion $2,000
Contest Setup on Facebook Page $500
Total Value:
$13,500
Cost:
$2,000
55. @secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
EXPAND READER’S
CHOICE3
65. @secondstreetlab
“We cut our set-up and
administrative time in half
with Voter’s Choice.
Plus, we increased our
votes by 250% over last
year!”
- Caroline Coursen, Moffly Media
66. @secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
REVENUE
OPPORTUNITIES
79. @secondstreetlab
Ballot Presenting Sponsorship (Limit 1)!
Logo inclusion on all promotional elements for the ballot!
Print Campaign including:!
• Full-page “Vote for Me” ad!
• Full-page “Thank You” ad (if applicable)!
Digital Campaign including:!
• Logo inclusion in ballot header graphic!
• Leaderboard ads over relevant category & sub-category!
• 300×250 ad on the ballot page (100% share of voice)!
• Pencil Pushdown (twice during the ballot, during nomination and voting periods)!
• 100,000 300×250 ROS impressions!
• Upgraded listing including logo, interactive map, link to website, & social buttons!
Email Campaign including logo and coupon or offer:!
• 2 invitation emails to promotional database of 80,000!
• Thank you emails after registration and voting!
• Winner announcement email after voting ends!
Email opt-in checkbox on the registration page!
Social Campaign including:!
• Mentions on Facebook & Twitter at least once a week!
• Logo inclusion on promotional Facebook cover photo!
Mobile Campaign including:!
• Text message to database of 13,000 including a mention and shortlink!
• Mobile ads linking to ballot with logo!
Investment:! $20,000!
80. @secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
NICHE BALLOTS
4
81. @secondstreetlab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
HOLIDAY
