"Create a Positive Economic Impact Through Travel & Tourism" Here is the Visit Grand Rapids 2013 Overview that was presented at the annual meeting on Feb 18th, 2014.

1. “Create a Positive Economic Impact
Through Travel & Tourism”
Destination Marketing Organization
for Grand Rapids & Itasca County

2. Itasca County
Tourism Economic Impact
Minnesota Leisure & Hospitality Industry
• Itasca County Gross Sales
– 2010
• $66,237,638
– 2011
• $65,559,174
– 2012
• $69,252,200

3. 2013 In Review
Marketing Budget - $203,940
o Niche Markets Marketing - $108,965
• (40%) Family Leisure - $43,715
• (10%) Fishing - $10,850
• (15%) Golf - $16,350
• (10%) Motorcycling - $10,850
• (10%) Snowmobiling - $10,850
• (15%) Groups/Conventions - $16,350
o Electronic Marketing (New Website, PPC, Newsletters)
• $41,975
o Fullfillment (Visitor Guide Distribution, Visitor Guide Printing)
• $37,750
o Other (Community Marketing Taskforce, Photography, Public Relations)
• $15,250

4. 2013 Campaign Highlights
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Hockey Day in MN
New Website (www.visitgrandrapids.com)
30th Anniversary & Open House New Office
Ultimate Fishing Town Contest – Won Central Region USA
WCCO TV/Web Campaign
Winter’s Writer Event
NE MN E-Prize Sweepstakes
Digital Golf Campaign (TwinCities.com & Adword Buy)
Spring/Summer/Fall Sweepstakes Contests
Fall Adword Buy & Facebook Boost
– Motorcycle & Fall Colors
Weekly Blog Posts – Increased SEO, Engagement & Keyword Ranking
Increased Monthly E-Newsletter (5,541 database to 7,207)
Heavy Facebook Boost (2,188 Likes to 11,729)
Daily Social Media Posts (Facebook, Twitter & Pinterest)

5. 2014 Campaigns - DRAFT
• 1st Qtr
– Add Google+ to Weekly Social Media Posts
– Ron Schara Productions
• MN Bound with Ron & Raven (TV & Banner Ads)
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MN USA Snowmobile Banner Ads
Family Leisure Sweepstakes
Motorcycle, Golf & Family Leisure Trade Shows
Outdoor Writer’s Event
Spring E-Blast TwinCities.com – 20k in Twin Cities, St. Cloud, Fargo & Des
Moines
• 2nd Qtr
– Ron Schara Productions
• MN Bound with Ron & Raven (TV & Banner Ads)
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Golf & Motorcycle Sweepstakes
NE Minnesota Motorcycle Promotion
Family Leisure (Bicycle Collaborative)
TwinCitiesGolf.com Golf Banner Ads
Spring/Summer Family Leisure Google/Bing Adwords

6. 2014 Campaigns - DRAFT
• 3rd Qtr
– Fall Family Leisure & Motorcycle Sweepstakes
– Group/Convention Tradeshow
– Fall Google & Bing Adwords
4th Qtr
– Ron Schara Productions
• MN Bound with Ron & Raven (TV & Banner Ads)
– MN USA Snowmobile Ad – MN Destinations
– Winter Family Leisure Sweepstakes
– Winter Family Leisure Google/Bing Adwords

7. Connect With Us
Grand Rapids, Minnesota Fan Page
Visit Grand Rapids
GRHappenings
TrailReport
Grand Rapids, Minnesota

8. Thank You!
Located in Old Central School
10 NW 5th Street, Suite 212
Grand Rapids, MN 55744
218-326-9607
1-800-355-9740
www.visitgrandrapids.com