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Sweepstakes Reimagined

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Sweepstakes Reimagined

  1. 1. #PromotionsLab DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE Sweepstakes: Reimagined
  2. 2. #PromotionsLab Matt Coen President & Co-Founder matt@secondstreet.com @mcoen Doug Villhard President & Co-Founder doug@secondstreet.com @DougVillhard Presenters Julie Foley Director of Affiliate Success julie@secondstreet.com @julie_foley
  3. 3. #PromotionsLab Follow @secondstreetlab on Twitter!      Want to win an exclusive prize? Tweet the most with our hashtag #promotionslab     Note: We are recording this webinar and you will receive an email with links to the recording. Questions
  4. 4. #PromotionsLab Who We Are
  5. 5. #PromotionsLab Our Partners3,000 media companies & growing
  6. 6. #PromotionsLab • What are Sweepstakes? • Benefits of Sweepstakes • New Sweepstakes Demo • Revenue Opportunities • Takeaways • Q&A Agenda
  7. 7. #PromotionsLab What are sweepsTAKES?
  8. 8. #PromotionsLab What is a Sweepstakes?
  9. 9. #PromotionsLab Works On All Platforms
  10. 10. #PromotionsLab Sponsored
  11. 11. #PromotionsLab Advertiser-Model
  12. 12. #PromotionsLab Internal List Builder
  13. 13. #PromotionsLab Benefits of sweepsTAKES
  14. 14. #PromotionsLab
  15. 15. #PromotionsLab Drive Digital Revenue 1
  16. 16. #PromotionsLab $75,000 in Revenue Omaha World-Herald
  17. 17. #PromotionsLab Target New Advertisers 2
  18. 18. #PromotionsLab WEZB-FM
  19. 19. #PromotionsLab Build Email Database 3
  20. 20. #PromotionsLab 25,246 Opt-Ins Toronto Sun 75% OPT- IN RATE 75% OPT- IN RATE
  21. 21. #PromotionsLab Grow Facebook Likes 4
  22. 22. #PromotionsLab WRAL-TV 75,000 Likes
  23. 23. #PromotionsLab Drive Leads 5
  24. 24. #PromotionsLab Driving Leads
  25. 25. #PromotionsLab
  26. 26. #PromotionsLab Support Core Product 6
  27. 27. #PromotionsLab Entercom 3,455,133 Entries Liste n to Win Liste n to Win
  28. 28. #PromotionsLab Excite Your Audience 7
  29. 29. #PromotionsLab
  30. 30. #PromotionsLab
  31. 31. #PromotionsLab Challenges & requested features
  32. 32. #PromotionsLab We asked you what would make running a sweepstakes EASIER. Here’s what you said.
  33. 33. #PromotionsLab Make it easy to train my team.
  34. 34. #PromotionsLab Create without HTML & CSS knowledge.
  35. 35. #PromotionsLab Walk me through set up so I don’t miss a step.
  36. 36. #PromotionsLab Scheduling Facebook contests are important.
  37. 37. #PromotionsLab Mobile is super important.
  38. 38. #PromotionsLab You wanted to make a BEAUTIFUL sweepstakes, and you wanted to do it QUICKLY and EASILY.
  39. 39. #PromotionsLab Now you can.
  40. 40. #PromotionsLab The New Sweepstakes Platform
  41. 41. #PromotionsLab Building a Sweepstakes
  42. 42. secondstreet.com/sweeps “Second Street’s new sweepstakes tool cut my set-up time in half. I love the design templates – I keep finding new ways to use them.” - Chris Coris, Milwaukee Radio Group
  43. 43. secondstreet.com/sweeps secondstreet.com/sweeps
  44. 44. secondstreet.com/sweeps
  45. 45. #PromotionsLab Let’s take a closer look
  46. 46. secondstreet.com/sweeps
  47. 47. secondstreet.com/sweeps
  48. 48. secondstreet.com/sweeps
  49. 49. secondstreet.com/sweeps
  50. 50. secondstreet.com/sweeps
  51. 51. #PromotionsLab Revenue opportunities
  52. 52. secondstreet.com/sweeps
  53. 53. secondstreet.com/sweeps Sponsored Sweepstakes Presenting Sponsorship Print Campaign including logo: • 3 col. x 10” promotional ads (3 total) • 1 Sunday ½ page promotional ad Digital Campaign including: • 50,000 728×90 ROS impressions • Customized thank you page with coupon or offer Email Campaign including logo: • Invitation email to promotional database of 80,000 • Thank you email to all entrants with coupon or offer Email opt-in checkbox on the registration page Facebook Like box on the registration page Social Campaign including: • Mentions on Facebook & Twitter at least once a week Investment: $5,500
  54. 54. secondstreet.com/sweeps secondstreetlab.com/sweeps How-TosHow-TosCase StudiesCase Studies PlaybooksPlaybooks
  55. 55. #PromotionsLab Takeaways
  56. 56. secondstreet.com/sweeps Success Checklist
  57. 57. secondstreet.com/sweeps Real-Time Dashboard
  58. 58. secondstreet.com/sweeps Design Templates
  59. 59. secondstreet.com/sweeps Responsive Front & Back End
  60. 60. secondstreet.com/sweeps Smart Registration
  61. 61. secondstreet.com/sweeps Scheduling Facebook Contests
  62. 62. secondstreet.com/sweeps The new sweepstakes tool is included with a UPICKEM license. If you don’t have one, email sales@secondstreet.co m for more information.
  63. 63. #PromotionsLab Next Steps
  64. 64. secondstreet.com/sweeps New Sweeps is Available Now Old Sweeps Retires June 11, 2014
  65. 65. #PromotionsLab Matt Coen President & Co-Founder matt@secondstreet.com @mcoen Doug Villhard President & Co-Founder doug@secondstreet.com @DougVillhard Q&A Julie Foley Director of Affiliate Success julie@secondstreet.com @julie_foley

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