Your Personal Brand and Social Media

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Presented with Kim Dority at the SLA Annual Conference, New Orleans, Louisiana, USA, June 14, 2010.

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Your Personal Brand and Social Media

  1. 1. Your Personal Brand and Social Media (part 2) Scott Brown, Social Information Group – June 14, 2010 SLA Annual Conference, New Orleans, LA, USA © 2010 Social Inf ormation Group 1
  2. 2. How are librarians and info pros using them successfully? © 2010 Social Inf ormation Group 2
  3. 3. © 2010 Social Inf ormation Group 3
  4. 4. © 2010 Social Inf ormation Group 4
  5. 5. © 2010 Social Inf ormation Group 5
  6. 6. Share slides in LinkedIn Feed Twitter updates into LinkedIn © 2010 Social Inf ormation Group 6
  7. 7. © 2010 Social Inf ormation Group 7
  8. 8. Why does this work? Online version of in- person networking Professional Employers High level of participation Easier for people to discover you © 2010 Social Inf ormation Group 8
  9. 9. Brand and social tools  Visibility, awareness, access  Layers of presence and visibility  Multiple access points to you  Reinforce YOUR brand  Demonstrate your expertise, knowledge, personality  Enhance opportunities and “serendipity”  Attract potential employers, partners and clients to you © 2010 Social Inf ormation Group 9
  10. 10. Branding within the organization  Seek out the “playgrounds”  Ask to play  Build your own playground, and invite the other kids © 2010 Social Inf ormation Group 10
  11. 11. Professional use vs. personal use Tone Content © 2010 Social Inf ormation Group 11
  12. 12. Considerations • Shift in thinking about yourself – and how you show up in the world • They seek me > I seek them • Gatekeeper > participant • You’re the authority on you • Loss of control, more visibility, personal responsibility  Can you handle that? © 2010 Social Inf ormation Group 12
  13. 13. Security and privacy © 2010 Social Inf ormation Group 13 State Library of New South Wales collection
  14. 14. Security and privacy © 2010 Social Inf ormation Group 14
  15. 15. They’re called “social” for a reason © 2010 Social Inf ormation Group 15
  16. 16. IT Dance Party, DC 2009 © 2010 Social Inf ormation Group 16
  17. 17. A deeper dive LinkedIn: http://www.linkedin.com Blogs WordPress: http://www.wordpress.com TypePad: http://www.typepad.com Blogger: http://www.blogger.com Twitter: http://www.twitter.com © 2010 Social Inf ormation Group 17
  18. 18. http://www.linkedin.com • What is it?  Online professional/business profile and networking tool  “Resume or CV on steroids”  Free • What’s the  Descriptive advantage?  Integrate blog, reading lists, presentations  Groups  Identification/association  Specialty areas  Reach • Where do I  http://www.linkedin.com find it? © 2010 Social Inf ormation Group 18
  19. 19. How do I get started? • Sign up • Import resume, and fill in experience • Connect • People you know • Your groups © 2010 Social Inf ormation Group 19
  20. 20. Then what? • Integrate your reading lists, blog • Connect with groups • Ask for recommendations! Discuss, question, answer Explore & Participate 20 © 2010 Social Inf ormation Group
  21. 21. Blogs • What are  Online journals – a place to share information, thought leadership, expertise, etc. they?  “Personal publishing”  Generally free  Great if you like to write – less formal  “Testing ground” for articles, ideas, books • What’s the  Share about yourself: advantage?  Professional /Expertise  Interests  Personality  http://www.wordpress.com  Where do I  http://www.typepad.com find them?  http://www.blogger.com © 2010 Social Inf ormation Group 21
  22. 22. Blogs – How do I get started? • Sign up • Create a blog • Start writing entries © 2010 Social Inf ormation Group 22
  23. 23. Blogs – Then what? • Advertise • Encourage comments, discussion • Respond to your comments! © 2010 Social Inf ormation Group 23
  24. 24. Twitter – http://www.twitter.com • What is it?  “Microblogging” tool – like text messaging  Free  Find and “follow” peers, thought leaders • What’s the  Communicate (both ways) advantage?  Share your own expertise  Additional branding tool (“tweet” blog posts, conferences, workshops, etc.)  Where do I  http://www.twitter.com find it? © 2010 Social Inf ormation Group 24
  25. 25. How do I get started? • Sign up • Create some “tweets” • Start following people © 2010 Social Inf ormation Group 25
  26. 26. Then what? • Respond • Retweet • List yourself © 2010 Social Inf ormation Group 26
  27. 27. How do I integrate these as part of my personal brand? Allow yourself the freedom to get used to them Allow yourself the time to make them a habit Don’t advertise them until you’re ready Integrate with what you are already doing © 2010 Social Inf ormation Group 27
  28. 28. Cool idea! © 2010 Social Inf ormation Group 28
  29. 29. Workflow Make them a part of your “day”  Establish a set day/time during the week  Build into other processes  Schedule in advance Sustain  Develop your own pace  Evaluate © 2010 Social Inf ormation Group 29
  30. 30. © 2010 Social Inf ormation Group 30
  31. 31. Which is best for you? LinkedIn  Connection is key Blogs  Content is key Twitter  Connection, content and speed are key © 2010 Social Inf ormation Group 31
  32. 32. Which is best for you?  Which tool(s) would you choose?  What would you share?  How often – realistically – would you update it? © 2010 Social Inf ormation Group 32
  33. 33. What’s my plan? © 2010 Social Inf ormation Group 33 © Sean Prior - Fotolia.com
  34. 34. Top 10 Online Branding Tips!  Know what your brand is  Build your personal brand outside of your employer  Be professional…  …and also make it authentic  Leverage what others are doing © 2010 Social Inf ormation Group 34
  35. 35. Top 10 Online Branding Tips!  Don’t use social tools as your ONLY tool  Start small  Invite and involve others  Experiment and play © 2010 Social Inf ormation Group 35
  36. 36. “If you’re not prepared to be wrong, you’ll never come up with anything original.” Sir Ken Robinson © 2010 Social Inf ormation Group 36
  37. 37. Have fun! © 2010 Social Inf ormation Group 37 Eric Benacek from Paris XII, France
  38. 38. © 2010 Social Inf ormation Group 38
  39. 39. Thank you! Contact me: scott@socialinformationgroup.com Skype: scbrown5 http://www.socialinformationgroup.com © 2010 Social Inf ormation Group 39
  40. 40. References and resources 10 Apps to Schedule Future Tweets on Twitter (Social Times): http://www.socialtimes.com/2010/02/10-apps-to-schedule-future-tweets-on- twitter/?red=rb Social Media Cards: A 2.0 Type of Business Card (The ‘M’ Word): http://themwordblog.blogspot.com/2010/01/social-media-cards-20-type-of-business.html Top 10 Rules for Having a Strong Personal Brand (Personal Branding Blog): http://www.personalbrandingblog.com/top-10-rules-for-having-a-strong-personal-brand/ 8 brand personalities Facebook and Twitter users hate (iMedia Connection): http://www.imediaconnection.com/printpage/printpage.aspx?id=26460 10 ways to find new blog topics (TypePad): http://www.typepad.com/tips/blog-topics-tips.html Five Reasons I’m Not Quitting Facebook, May 20, 2010 (Peter Shankman): http://shankman.com/five-reasons-im-not-quitting-facebook/ © 2010 Social Inf ormation Group 40

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