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Your Personal Brand and Social Media
- 1. Your Personal Brand and Social
Media (part 2)
Scott Brown, Social Information Group – June 14, 2010
SLA Annual Conference, New Orleans, LA, USA
© 2010 Social Inf ormation Group
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- 2. How are librarians and info pros using
them successfully?
© 2010 Social Inf ormation Group
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- 6. Share slides in LinkedIn
Feed Twitter updates into LinkedIn
© 2010 Social Inf ormation Group
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- 8. Why does this work?
Online version of in-
person networking
Professional
Employers
High level of participation
Easier for people to
discover you
© 2010 Social Inf ormation Group
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- 9. Brand and social tools
Visibility, awareness, access
Layers of presence and visibility
Multiple access points to you
Reinforce YOUR brand
Demonstrate your expertise, knowledge,
personality
Enhance opportunities and “serendipity”
Attract potential employers, partners and
clients to you
© 2010 Social Inf ormation Group
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- 10. Branding within
the organization
Seek out the
“playgrounds”
Ask to play
Build your own
playground, and
invite the other
kids
© 2010 Social Inf ormation Group
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- 12. Considerations
• Shift in thinking about yourself –
and how you show up in the world
• They seek me > I seek them
• Gatekeeper > participant
• You’re the authority on you
• Loss of control, more visibility,
personal responsibility
Can you handle that?
© 2010 Social Inf ormation Group
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- 17. A deeper dive
LinkedIn: http://www.linkedin.com
Blogs
WordPress: http://www.wordpress.com
TypePad: http://www.typepad.com
Blogger: http://www.blogger.com
Twitter: http://www.twitter.com
© 2010 Social Inf ormation Group
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- 18. http://www.linkedin.com
• What is it? Online professional/business profile and
networking tool
“Resume or CV on steroids”
Free
• What’s the Descriptive
advantage? Integrate blog, reading lists, presentations
Groups
Identification/association
Specialty areas
Reach
• Where do I http://www.linkedin.com
find it?
© 2010 Social Inf ormation Group
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- 19. How do I get started?
• Sign up
• Import resume, and fill in experience
• Connect
• People you know
• Your groups
© 2010 Social Inf ormation Group
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- 20. Then what?
• Integrate your reading lists, blog
• Connect with groups
• Ask for recommendations!
Discuss, question, answer
Explore & Participate
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© 2010 Social Inf ormation Group
- 21. Blogs
• What are Online journals – a place to share information,
thought leadership, expertise, etc.
they? “Personal publishing”
Generally free
Great if you like to write – less formal
“Testing ground” for articles, ideas, books
• What’s the Share about yourself:
advantage? Professional /Expertise
Interests
Personality
http://www.wordpress.com
Where do I http://www.typepad.com
find them? http://www.blogger.com
© 2010 Social Inf ormation Group
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- 22. Blogs – How do I get started?
• Sign up
• Create a blog
• Start writing entries
© 2010 Social Inf ormation Group
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- 23. Blogs – Then what?
• Advertise
• Encourage comments, discussion
• Respond to your comments!
© 2010 Social Inf ormation Group
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- 24. Twitter – http://www.twitter.com
• What is it? “Microblogging” tool – like text messaging
Free
Find and “follow” peers, thought leaders
• What’s the Communicate (both ways)
advantage? Share your own expertise
Additional branding tool (“tweet” blog posts,
conferences, workshops, etc.)
Where do I http://www.twitter.com
find it?
© 2010 Social Inf ormation Group
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- 25. How do I get started?
• Sign up
• Create some “tweets”
• Start following people
© 2010 Social Inf ormation Group
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- 27. How do I integrate these as part of my
personal brand?
Allow yourself the freedom to get used
to them
Allow yourself the time to make them a
habit
Don’t advertise them until you’re ready
Integrate with what you are already
doing
© 2010 Social Inf ormation Group
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- 29. Workflow
Make them a part of your “day”
Establish a set day/time during the week
Build into other processes
Schedule in advance
Sustain
Develop your own pace
Evaluate
© 2010 Social Inf ormation Group
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- 31. Which is best for you?
LinkedIn
Connection is key
Blogs
Content is key
Twitter
Connection, content and speed are key
© 2010 Social Inf ormation Group
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- 32. Which is best for you?
Which tool(s) would you choose?
What would you share?
How often – realistically – would you update
it?
© 2010 Social Inf ormation Group
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- 33. What’s my plan?
© 2010 Social Inf ormation Group
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© Sean Prior - Fotolia.com
- 34. Top 10 Online Branding Tips!
Know what your brand is
Build your personal brand outside of your
employer
Be professional…
…and also make it authentic
Leverage what others are doing
© 2010 Social Inf ormation Group
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- 35. Top 10 Online Branding Tips!
Don’t use social tools as your ONLY tool
Start small
Invite and involve others
Experiment and play
© 2010 Social Inf ormation Group
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- 36. “If you’re not prepared to be
wrong, you’ll never come up
with anything original.”
Sir Ken Robinson
© 2010 Social Inf ormation Group
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- 37. Have fun!
© 2010 Social Inf ormation Group
37 Eric Benacek from Paris XII, France
- 40. References and resources
10 Apps to Schedule Future Tweets on Twitter (Social Times):
http://www.socialtimes.com/2010/02/10-apps-to-schedule-future-tweets-on-
twitter/?red=rb
Social Media Cards: A 2.0 Type of Business Card (The ‘M’ Word):
http://themwordblog.blogspot.com/2010/01/social-media-cards-20-type-of-business.html
Top 10 Rules for Having a Strong Personal Brand (Personal Branding Blog):
http://www.personalbrandingblog.com/top-10-rules-for-having-a-strong-personal-brand/
8 brand personalities Facebook and Twitter users hate (iMedia Connection):
http://www.imediaconnection.com/printpage/printpage.aspx?id=26460
10 ways to find new blog topics (TypePad):
http://www.typepad.com/tips/blog-topics-tips.html
Five Reasons I’m Not Quitting Facebook, May 20, 2010 (Peter Shankman):
http://shankman.com/five-reasons-im-not-quitting-facebook/
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