Your Personal Brand and Social Media
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Your Personal Brand and Social Media

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Presented with Kim Dority at the SLA Annual Conference, New Orleans, Louisiana, USA, June 14, 2010.

Presented with Kim Dority at the SLA Annual Conference, New Orleans, Louisiana, USA, June 14, 2010.

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Your Personal Brand and Social Media Presentation Transcript

  • 1. Your Personal Brand and Social Media (part 2) Scott Brown, Social Information Group – June 14, 2010 SLA Annual Conference, New Orleans, LA, USA © 2010 Social Inf ormation Group 1
  • 2. How are librarians and info pros using them successfully? © 2010 Social Inf ormation Group 2
  • 3. © 2010 Social Inf ormation Group 3
  • 4. © 2010 Social Inf ormation Group 4
  • 5. © 2010 Social Inf ormation Group 5
  • 6. Share slides in LinkedIn Feed Twitter updates into LinkedIn © 2010 Social Inf ormation Group 6
  • 7. © 2010 Social Inf ormation Group 7
  • 8. Why does this work? Online version of in- person networking Professional Employers High level of participation Easier for people to discover you © 2010 Social Inf ormation Group 8
  • 9. Brand and social tools  Visibility, awareness, access  Layers of presence and visibility  Multiple access points to you  Reinforce YOUR brand  Demonstrate your expertise, knowledge, personality  Enhance opportunities and “serendipity”  Attract potential employers, partners and clients to you © 2010 Social Inf ormation Group 9
  • 10. Branding within the organization  Seek out the “playgrounds”  Ask to play  Build your own playground, and invite the other kids © 2010 Social Inf ormation Group 10
  • 11. Professional use vs. personal use Tone Content © 2010 Social Inf ormation Group 11
  • 12. Considerations • Shift in thinking about yourself – and how you show up in the world • They seek me > I seek them • Gatekeeper > participant • You’re the authority on you • Loss of control, more visibility, personal responsibility  Can you handle that? © 2010 Social Inf ormation Group 12
  • 13. Security and privacy © 2010 Social Inf ormation Group 13 State Library of New South Wales collection
  • 14. Security and privacy © 2010 Social Inf ormation Group 14
  • 15. They’re called “social” for a reason © 2010 Social Inf ormation Group 15
  • 16. IT Dance Party, DC 2009 © 2010 Social Inf ormation Group 16
  • 17. A deeper dive LinkedIn: http://www.linkedin.com Blogs WordPress: http://www.wordpress.com TypePad: http://www.typepad.com Blogger: http://www.blogger.com Twitter: http://www.twitter.com © 2010 Social Inf ormation Group 17
  • 18. http://www.linkedin.com • What is it?  Online professional/business profile and networking tool  “Resume or CV on steroids”  Free • What’s the  Descriptive advantage?  Integrate blog, reading lists, presentations  Groups  Identification/association  Specialty areas  Reach • Where do I  http://www.linkedin.com find it? © 2010 Social Inf ormation Group 18
  • 19. How do I get started? • Sign up • Import resume, and fill in experience • Connect • People you know • Your groups © 2010 Social Inf ormation Group 19
  • 20. Then what? • Integrate your reading lists, blog • Connect with groups • Ask for recommendations! Discuss, question, answer Explore & Participate 20 © 2010 Social Inf ormation Group
  • 21. Blogs • What are  Online journals – a place to share information, thought leadership, expertise, etc. they?  “Personal publishing”  Generally free  Great if you like to write – less formal  “Testing ground” for articles, ideas, books • What’s the  Share about yourself: advantage?  Professional /Expertise  Interests  Personality  http://www.wordpress.com  Where do I  http://www.typepad.com find them?  http://www.blogger.com © 2010 Social Inf ormation Group 21
  • 22. Blogs – How do I get started? • Sign up • Create a blog • Start writing entries © 2010 Social Inf ormation Group 22
  • 23. Blogs – Then what? • Advertise • Encourage comments, discussion • Respond to your comments! © 2010 Social Inf ormation Group 23
  • 24. Twitter – http://www.twitter.com • What is it?  “Microblogging” tool – like text messaging  Free  Find and “follow” peers, thought leaders • What’s the  Communicate (both ways) advantage?  Share your own expertise  Additional branding tool (“tweet” blog posts, conferences, workshops, etc.)  Where do I  http://www.twitter.com find it? © 2010 Social Inf ormation Group 24
  • 25. How do I get started? • Sign up • Create some “tweets” • Start following people © 2010 Social Inf ormation Group 25
  • 26. Then what? • Respond • Retweet • List yourself © 2010 Social Inf ormation Group 26
  • 27. How do I integrate these as part of my personal brand? Allow yourself the freedom to get used to them Allow yourself the time to make them a habit Don’t advertise them until you’re ready Integrate with what you are already doing © 2010 Social Inf ormation Group 27
  • 28. Cool idea! © 2010 Social Inf ormation Group 28
  • 29. Workflow Make them a part of your “day”  Establish a set day/time during the week  Build into other processes  Schedule in advance Sustain  Develop your own pace  Evaluate © 2010 Social Inf ormation Group 29
  • 30. © 2010 Social Inf ormation Group 30
  • 31. Which is best for you? LinkedIn  Connection is key Blogs  Content is key Twitter  Connection, content and speed are key © 2010 Social Inf ormation Group 31
  • 32. Which is best for you?  Which tool(s) would you choose?  What would you share?  How often – realistically – would you update it? © 2010 Social Inf ormation Group 32
  • 33. What’s my plan? © 2010 Social Inf ormation Group 33 © Sean Prior - Fotolia.com
  • 34. Top 10 Online Branding Tips!  Know what your brand is  Build your personal brand outside of your employer  Be professional…  …and also make it authentic  Leverage what others are doing © 2010 Social Inf ormation Group 34
  • 35. Top 10 Online Branding Tips!  Don’t use social tools as your ONLY tool  Start small  Invite and involve others  Experiment and play © 2010 Social Inf ormation Group 35
  • 36. “If you’re not prepared to be wrong, you’ll never come up with anything original.” Sir Ken Robinson © 2010 Social Inf ormation Group 36
  • 37. Have fun! © 2010 Social Inf ormation Group 37 Eric Benacek from Paris XII, France
  • 38. © 2010 Social Inf ormation Group 38
  • 39. Thank you! Contact me: scott@socialinformationgroup.com Skype: scbrown5 http://www.socialinformationgroup.com © 2010 Social Inf ormation Group 39
  • 40. References and resources 10 Apps to Schedule Future Tweets on Twitter (Social Times): http://www.socialtimes.com/2010/02/10-apps-to-schedule-future-tweets-on- twitter/?red=rb Social Media Cards: A 2.0 Type of Business Card (The ‘M’ Word): http://themwordblog.blogspot.com/2010/01/social-media-cards-20-type-of-business.html Top 10 Rules for Having a Strong Personal Brand (Personal Branding Blog): http://www.personalbrandingblog.com/top-10-rules-for-having-a-strong-personal-brand/ 8 brand personalities Facebook and Twitter users hate (iMedia Connection): http://www.imediaconnection.com/printpage/printpage.aspx?id=26460 10 ways to find new blog topics (TypePad): http://www.typepad.com/tips/blog-topics-tips.html Five Reasons I’m Not Quitting Facebook, May 20, 2010 (Peter Shankman): http://shankman.com/five-reasons-im-not-quitting-facebook/ © 2010 Social Inf ormation Group 40