1. Syllabus for Today
9:00–11:30 Class Introduction: This presentation and your
business model canvases
11:30–12:30 Panel: Success in the Innovation Corps
12:30–1:30 Lunch
1:30–3:00 Class 1: Bus Model / Customer Development
3:00–6:00 Get out of the building!
7:00–8:00 Workshop: Customer Discovery Best Practices
Homework: Business Model Hypotheses – present tomorrow!
Internet Access User ID: icorps Password: stanford21

2. The Lean LaunchPad
Lecture 0: Introduction to the Class
Steve Blank
Jon Feiber
Jon Burke
Jerry Engel
#leanlaunchpad

3. This Session
• The teaching team
• Why are you here?
• Teaching team philosophy
• Our expectations of you
• Your team introduction/business model canvas

4. Teaching Team

5. Steve Blank,Jon Feiber, John Burke, Jerry Engel
• •
8 startups in Silicon Valley BS CS/Astro Physics U of
Colorado •
Yale BS EE
McKinsey and Co. • Chair, New Venture
• Semiconductors • VP Networking SUN •
•
Charles River Ventures
Stanford Ph.D MS&E
Creation & Venture
Capital Program
• V.C. @ MDV since 1991
• Supercomputers • TA: E145, Mayfield
Fellows, MS&E 273
• Teaching at Haas for
22 years
• Consumer electronics • V.C. @ Floodgate
• On boards of 5
companies
• Video games ann@floodgate.com
• Enterprise software @annimaniac
• Military intelligence
sblank@stanford.edu
@sgblank
www.steveblank.com

6. Steve Blank, Jon Feiber, John Burke, Jerry Engel
8 startups - 32 years in
Silicon Valley
• Semiconductors
• Yale BS EE
• BS CS/Astro Physics U of Colorado• McKinsey and Co.
• Supercomputers
• Consumer electronics
• Chair, New Venture
Creation & Venture
•
• Video games • 50 employee, VP Networking @ SunCharles River Ventures
• Enterprise software
th
• Stanford Ph.D MS&E •
Capital Program
Teaching at Haas for
• V.C. @ MDV since 1991
• Military intelligence • V.C. @ Floodgate
•
22 years
On boards of 5
Teach: jdf@mdv.com ann@floodgate.com
companies
Stanford, Berkeley, Colum @annimaniac
bia
Details at
www.steveblank.com

7. Steve Blank, Jon Feiber,John Burke, Jerry Engel
8 startups - 32 years in
Silicon Valley • BS CS/Astro
• Semiconductors Physics U of • BSMechEngineering U.C. Berkeley,
• Supercomputers Colorado • Chair, New Venture
• Consumer electronics • VP Networking • BA Economics U.C. Santa Cruz, Creation & Venture
• Video games
•
Capital Program
• Enterprise software
•
SUN
V.C. @ MDV since
MBA Harvard Business School • Teaching at Haas for
•
• Military intelligence 22 years
1991 Founder BMI Software • On boards of 5
•
companies
Teach:
Stanford, Berkeley, Colum
VC at ABS Ventures
bia • Co-founder True Ventures
Details at jburke@trueventures.com
www.steveblank.com
@andemca

8. Steve Blank, Jon Feiber,John Burke, Jerry Engel
8 startups - 32 years in
Silicon Valley • BS CS/Astro Physics U • BSMechEngineering U.C.
• Semiconductors
• Founder of Entrepreneurship program
of Colorado Berkeley,
• Supercomputers • 50th employee, VP • BA Economics U.C. Santa
• Consumer electronics Networking @ Su Cruz,
• Video games • at Berkeley
MBA Harvard Business
• Enterprise software •
• Teaching at Haas for 22 years
V.C. @ MDV since 1991 School
• Military intelligence • jdf@mdv.com • Founder BMI Software
•
• VC @ Monitor Ventures
VC at ABS Ventures
Teach: • Co-founder True Ventures
• On boards of 5 companies
Stanford, Berkeley, Columbia jburke@trueventures.com
@andemca
• 30+ years in the Valley founding and
Details at
www.steveblank.com
growing tech ventures
engel@haas.berkeley.edu

9. Bhavik Joshi - Course Assistant
joshibhavik@gmail.com
http://about.me/bhavikjoshi
@joshi_bhavik
• Co-founder: Early stage clean tech startup 2011 – Present
• Sr. Lecturer California College of Arts (Design MBA program) - Present
• Better Place (13th employee) 2008-2011
• Berkeley/Columbia MBA 2008/09
• Co-founder: Berkeley/Stanford Cleantech Conference Series 2007-Present
• 2000 – 2007 Enterprise Software
• 1998 – 2000 Tata Motors India
•Role: Class/lecture questions, logistics and coordination

10. Why Are You Here?

11. Because we know something we
didn’t before

12. Because we know something we
didn’t before
We Now Know How to Build Startups

13. Course Objective: Idea to a Business
• What does it take to go from idea to a business?
– Business Model + Customer Development
– Hypotheses testing of the business model(s)
– Get “out of the building”

14. Course Objective: Simulate A Startup?
• Create the pressures, uncertainty, and challenges
of a real startup
– Our expectations are unreasonable, they require
extraordinary effort
– We expect failures, iterations and Pivots
– Class is a “lab” - books/lectures are tools, not answers
– Fail fast, learn quick, push you outside your comfort zone

15. Teaching team philosophy
• This class is taught using the “Startup Culture”
– We’re tough, direct, fair - you need to be the same
– Startup culture has no hierarchy - in this class you are an
entrepreneur - not a PI, lab mgr or center director
– We’re your biggest supporters – we want you to succeed
• Question us, challenge us, push us as hard as we
push you
• We don’t pretend to be domain experts, we know
you are smarter than we are

16. Getting Out of The Building
• This class is not about our lectures
• The class is not about your attendance
• The class is about the work your entire team
does outside the building
• It’s the difference between a vision and a
hallucination

17. Our Expectations of You
• This is a full-contact, immersive class
– All of you will be full participants – here and remotely
– You will spend lots of time outside of your university
– You all will do all the work assigned (and it is a lot
more than you probably realize)
– No “dine and dash”
• If you think you are not learning, or you all
cannot commit the time, see your NSF program
manager

18. Team Deliverables
• Each Week – 10 minute presentation
– Lessons Learned presentation 7 minutes
• Instructor critique 3 minutes
– UpdatedWordPress blog
– Tens of Hours of “outside the building” learning
• May Presentation
– 20 minute Lessons Learned Summary
– 2 minute video of what you learned
– 2 minute science video

19. Syllabus
Each week
• We teach you about the business model
• You get out of the building and test hypotheses
• Your team presents what you all learned
Repeat for 8 weeks

20. Syllabus for Today
9:00–11:30 Class Introduction: This presentation and your
business model canvases
11:30–12:30 Panel: Success in the Innovation Corps
12:30–1:30 Lunch
1:30–3:00 Class 1: Bus Model / Customer Development
3:00–6:00 Get out of the building!
7:00–8:00 Workshop: Customer Discovery Best Practices
Homework: Business Model Hypotheses – present tomorrow!

21. Syllabus for Tomorrow
9:00–1:00 Team Presentations
1:00- 2:00 Lunch
2:00– 3:00 Lecture 2: Value Proposition
3:00- 6:00 Get Out of the Building
7:00–8:00 Workshop: Mentor Tutorial
Homework: Value Proposition Hypotheses –
present findings tomorrow!

22. Syllabus for Thursday
9:00–1:00 Team Presentations
1:00 -2:00 Lunch
2:00 – 3:00 Lecture 3: Customers/Users/Payers
3:00- 4:00 Workshop: Video Lecture Setup
Homework: Customer Hypotheses – present findings Mar 28th!

23. Syllabus for March 28th – April 25th
• 9:00–12:00pm PST Classes 4 – 8
Homework: You present findings every week to all teams

24. Syllabus for May 22nd – 23rd
• Dec 13th 9:00–5:00pm PST
– Rehearsal Day at Stanford
• Dec 14th 9:00–5:00pm PST
– Demo Day at Stanford
All team members required both days

25. The Lean LaunchPad
Team Introductions and
Business Model Canvas

26. The Lean LaunchPad
Panel:
Success in the Innovation Corps