1. UW Certificate Programs in
Web Design with Adobe® Creative Suite
http://www.pce.uw.edu/certificates/adobe-cs-web-design/
D.A. Clements
2. Who are we?
• Professional & Continuing Education (PCE)
• Instructors and PCE Staff
• Prospective student introductions
• Typical students enrolled in program
3. Professional & Continuing
Education
• University of Washington—150 years!
• Educational Outreach—100 years!
• Certificate programs video!
4. Introductions
• Instructors
– Kathy Gill
– Mike Anitas
– Corey Gutch
– Terry Swanson
• Program Staff
– D.A. Clements, Program Manager
• And you…
6. Typical Students
50
45
40
35
Percentages
30
25
20 2010
2011
15
10
5
0
Career 2011
Advancement Broadening
Skill Base Current Job 2010
Requirement Start a Career
Career Change
Other
7. Jobs Held by Entering Students
• Design directors • Marketing/business
professionals
• Graphic artists
• Instructors
• Graphic designers
• Software engineers • Editors and writers
• Illustrators and artists
• Multimedia designers
• Self employed
• Game developers
• Unemployed
• Project managers
8. What is happening in the field?
• Latest technologies and strategies
• Trends shaping and reshaping the field
• Job outlook
9. Technologies for Websites
Sites in millions
PHP, 25 Million
ASP.NET, 7 million
Frontpage Extensions, 4
million
Dreamweaver, 3 million
Perl, 1 million
DAV, 1 million
12. On completion of the certificate,
you will be able to . . .
• Design and build a wireframe
• Optimize images
• Build the site from the wireframe
• Create assets to use in Flash animations
• Build banner ads and larger Flash animations
• Incorporate all these elements in a capstone project
13. Program Format and Delivery
Intensive, classroom-based and online format
• Held Mondays and Thursdays at Professional & Continuing
Education in Downtown Seattle
– Dreamweaver course is once a week
– Other three courses are twice a week
• Hands-on experience
14. Program Courses and Schedule
Course MTGS Dates Instructor Tuition
Web Design & 6 MON & THU 6-9pm, Kathy Gill $550
Production Jan 7 – 28, 2013
Foundations (No class meeting on Jan 21)
Visual and Information 10 MON & THU 6-9pm, Mike Anitas $825
Design: Digital Imaging Feb 11 - Mar 18, 2013
(No class meeting on Feb 18)
Web Publishing 10 MON 6-9pm, Corey Gutch $825
Apr 1 – Jun 10, 2013
(No class meeting on May 27)
Interactive Media 10 MON 6-9pm, Terry $825
Production June 24 - Jul 29, 2013 Swanson
(No class meeting on Jul 4)
Total tuition and fees* $3,201
15. Preparatory course:
Foundations of Web Design & Development
(formerly Introduction to Web Publishing)
• Online
• Begin any time, self-paced, complete before January!
• Instructor: Zoe Holbrooks, award-winning instructor
– Standards-compliant HTML and CSS
– Accessibility
– Aspects of information architecture and usability
– UNIX commands, SFTP, Web hosting at UW
– Addresses admission requirements for Web Design with
Adobe® Creative Suite
16. First course in Winter quarter:
Web Design and Production Foundations
• Learn core concepts and practical skills involved
in Web design and production.
• Explore the fundamentals of Web design
• Explore the role of interactivity from aesthetic
and technical viewpoints.
• Learn proven approaches to project development
and management.
• Survey industry-standard media production tools
including 3D modeling.
• Plan and build a media project.
17. Second course in Winter quarter:
Visual and Information Design: Digital
Imaging
• Learn most of the features in Photoshop.
• Make effective selections.
• Acquire, analyze and enhance image condition.
• Optimize existing images.
• Create image elements for print and web projects.
• Create Web page composites and wire frames.
• Extract elements for building a Web page.
18. Third Course (Spring quarter):
Web Publishing
• Discover how Dreamweaver supports the Web design
workflow.
• Develop interfaces that contain forms, layers and rollovers.
• Design websites using cascading style sheets (CSS).
• Learn to produce and manage Web sites.
• Create a simple animation using Flash.
• The Dreamweaver workspace and workflow
• World Wide Consortium (W3C) standards for websites
• Web editing
• Cascading Style Sheets (CSS)
19. Fourth Course (Summer quarter):
Interactive Media Production
• Develop interactive Web experiences and media
presentations.
• Explore interactive features and site integration techniques.
• Create a basic animation using movie clips and
manipulation.
– The Flash workspace and workflow
– Animation and interactive effects
– Object manipulation and special effects
– Building a pre-loaded movie
– Optimization, plug-in detection, preloaders and loading multiple
movies
– Introduction to ActionScript 3.0
• Convert Flash to HTML5
20. How will I benefit from this program?
• Gain skills for designing and deploying networks over a wide spectrum of
hardware and software options in this critical skills field
• Immediately apply practices in your workplace, as well as position yourself
to gain increased responsibility in management roles
• Build a network of Web Design professionals who can help advance your
career
• Program Benefits
– Program cohort and access to instructor
– Coherent curriculum created with local advisory board input
– Link to leading research university
21. On completion of the certificate,
you will be able to . . .
• create rich, interactive media using
ActionScript for Flash and Flex, which can
be deployed seamlessly across platforms
such as Blackberry, iPad, iPod, Android,
Windows, Mac and Linux.
22. Expectations for Successful Completion
Be in class on time
80% of sessions
Turn in
assignments
Participate actively
23. Admissions Requirements
• Experience with the skills and tools used to publish pages
to the web.
• A working knowledge of your chosen Operating System –
Windows XP, Vista, Windows 7, or a Mac
• Knowledge of office productivity tools, and standard
internet communication tools like FTP and e-mail.
• Computer graphics fundamentals and familiarity with a
basic graphics or image editing program desirable.
• Completion of at least two years of college preferred.
24. Technology Requirements
• Experience with the skills and • Your own computer and high-
tools used to publish pages to speed internet connection for
the web. homework.
• A working knowledge of your • Adobe Creative Suite for
chosen Operating System – homework. The academic version
Windows XP, Vista, Windows 7,
or a Mac at 80% discount is available at
• Knowledge of office productivity the University of Washington
tools, and standard internet Book Store’s Technology Center.
communication tools like FTP • Mac users. Familiarity with
and e-mail. Windows operating system to
• Computer graphics make use of resources in the PC
fundamentals and familiarity lab. Some file conversions are
with a basic graphics or image
editing program desirable. necessary if you are using Mac
• Completion of at least two OS.
years of college preferred.
25. Application Process
• Application Review: rolling review process
• Admission Decision: notification within two weeks
following application
• Enrollment:
– Enrollment information sent following acceptance
– Seat reserved in program until two weeks before first
class.
• After that date, program enrollment on a first-come, first-served
basis
UW Professional &
26. QUESTIONS?
• D.A. Clements, Program Manager, UW Professional & Continuing
Education [ dclements@pce.uw.edu; 206-221-0229 ]
• Bettina Katz, Program Coordinator, UW Professional & Continuing
Education [ bkatz@pce.uw.edu; 206-685-6518 ]
