3. Week 7 Canvas Upwardly mobile young professionals making $2-10K of discretionary online purchases a year (excluding travel) FB/TW posts from users you know Company blog, FB, TW accounts Discover online goods recommended by friends at the lowest possible price from trusted vendors FB/TW posts from cartpop users you know Bloggers and Media targeting customer segment Retail marketing partners IE/FF/Chrome teams Affiliate Program Providers Affiliate program SEO/SEM/SM IE/FF/Chrome App Stores Developers Marketers Affiliate program fees Licensing Subscription fees Ad revenue AWS Infrastructure SEM Eng & Marketing OpEx
4. Week 6 Teaching Team Feedback What category are you in? Do you need to pivot? If so, where to? How can you test these different categories instead of refining your existing software solution? Do you need to setup simple landing pages for other ideas, e.g., document management? Pivoting this late can be really hard
5. Week 7 Canvas Upwardly mobile young professionals making $2-10K of discretionary online purchases a year (excluding travel) FB/TW posts from users you know Company blog, FB, TW accounts Discover online goods recommended by friends at the lowest possible price from trusted vendors FB/TW posts from cartpop users you know Bloggers and Media targeting customer segment Retail marketing partners IE/FF/Chrome teams Affiliate Program Providers Affiliate program SEO/SEM/SM IE/FF/Chrome App Stores Developers Marketers Affiliate program fees Licensing Subscription fees Ad revenue AWS Infrastructure SEM Eng & Marketing OpEx
6. Week 7 Canvas Upwardly mobile young professionals making $2-10K of discretionary online purchases a year (excluding travel) FB/TW posts from users you know Company blog, FB, TW accounts Discover online goods recommended by friends at the lowest possible price from trusted vendors FB/TW posts from cartpop users you know Bloggers and Media targeting customer segment Retail marketing partners IE/FF/Chrome teams Affiliate Program Providers Affiliate program SEO/SEM/SM IE/FF/Chrome App Stores Developers Marketers Affiliate program fees Licensing Subscription fees Ad revenue AWS Infrastructure SEM Eng & Marketing OpEx
7. Key Decisions Complete “Paper Libraries” campaigns Since it’s a going concern, continue E245 course assignments (revenue model, financial model, etc.) with Peaya Pivot E245 project to “Product Libraries” Like Peaya, users lookup, organize, annotate, and share their product information. New concepts include automated comparison shopping and appraisals of used items. Drop other investigations Document management and verticals (legal, pharmaceutical) aren’t panning out—too many competitors, too much complexity, we have little expertise, advantage or passion
35. Largest comparison shopping sites (~20M UVs) target men 25-34 Usage is widespread Fragmentation may suggest a lack of differentiation Men, 25-34-year-olds, and higher earners (more than $75K) are heavy users