Slides for a guest session for Bergan Community College Social Media Certification with Chris Kieff

1. By Pat Ferdinandi, Video Strategist YouTube: The Social Storyteller

2. Why Do You CareAbout Video? Demographic Reach Educational Sharing Global Collaboration Global Impact Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 2

3. What is YouTube? YouTube About Us: “Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.” Community Building Sense-driven Communicative Collaborative Connectibility Spreadable Image: YouTube.com 3 Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com

4. Why Do You Care About YouTube? Eyeballs Access Results Barry Judge | ( BestBuyCMO on Twitter ) Tony Robson | ( ayqueloco on Twitter ) Verizon Online Marketing Mark Ivey | ( UCVoices on Twitter ) Editor of Sprint Blog Jessica Gottlieb | ( JessicaGottlieb on Twitter ) Mommy Blogger Busy Mom | ( Busymom on Twitter ) Mommy Brain Reports | ( MommyBrain on Twitter ) Tamar Weinberg | ( tamar on Twitter ) 4 Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com

5. Is Video Important? Exceeds 2 billion views a day 24 Hours of Videos Uploaded Every Minute Average person spends 15 minutes a day on YouTube 70% of YouTube videos come from outside the US 5% of videos are watched via Mobile Devices Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 5

6. Is YouTube Important? Videos are 53 times more likely to be on the 1st page of Google results 71% increase in online viewing time in 2010 Videos raise the click-through rate in emails by 50% YouTube is the 2nd largest search engine Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 6

7. Where Are they Watching? Localized in 23 countries across 24 languages Over 3 million people are sharing video’s through socially connected sites like Twitter, Facebook, Myspace. Hundreds of Millions of YouTube videos are embeddedinto blogs and websites. An auto-share Tweet initiates ~7YouTube views 46.2 hours of Videos Are Watched through Facebook per day Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 7

8. Why Video’s Growth? Available Tools Available Talent Available Instruction Available Viewing Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 8

9. YouTube SWOT Strengths- Huge Second largest search engine, Branded business channels Excellent for posting your videos to use elsewhere Weaknesses- Low community Low interactivity Opportunities- Good videos can go “viral” Video is growing Video is excellent for selling explaining and training Threats- Google owns it Blip.tv, Vimeo, UStream, Dailymotion, metacafe, brigthcove User’s Bandwidth Advertising 9 Slide From Chris Kieff, 1GoodReason.com

10. vimeo Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 10

11. How To Make A Video Go Viral? Content Is Key Quality Is Queen Meta Data Is The Prince Squawking Add the Princess Touch 11 Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com

12. Process Matters Social Media Mechanics Source: Video Playbook Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 12

13. Plan A Video Strategy Know Thyself Know Your Objective Know Your Message Know What Viral Videos Require: Passion Emotional Connection Curly’s One Thing Source: Video Playbook Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 13

14. Prepare Yourself For Video Viral Videos Require: Speaking Imagery Dialog Structure Dress Source: Video Playbook Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 14

15. Practice PracticePractice How does someone get to Carnegie Hall? Optional??? Viral Videos Require: Tone Lack of Filler Words Movement Source: Video Playbook Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 15

16. Presentation Environment Equipment Check Your Surroundings Plan on Retakes Stage Lights, Camera, Sound Source: Video Playbook Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 16

17. Process A Story OPTIONAL Video Story Title Slides Transitions Call Outs Images Logos Music Source: Video Playbook Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 17

18. Post to YouTube Upload and they will come is a no-find strategy Meta Data: File Name Title Keywords Description Category Privacy Location Meta Data Matters On: Channel Playlists Videos Annotation Captions Source: Video Playbook Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 18

19. Promote PromotePromote Share on: Facebook Twitter SlideShare (LinkedIn) Embed in: Blog Website Email Squawk About It Often SocialOomph HootSuite TweetDeck Embrace the Community Friends Subscribers Comments Source: Video Playbook Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 19

20. Lab Time Creating a YouTube Channel Channel Customization Loading a Video Video Meta Data Video Annotations Creating a Playlist Playlist Meta Data Share and Promote Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 20

21. Step-By-Step Reference 1. Sign into my YouTube channel 2. Select Upload Video 3. Find the video I wish to upload 4. Add a title (with a keyword most searched for that applies to my video in the title). If this is a series, within 60 characters list: The series name: Episode # video title 5. In the description area (5,000 characters): a. Begin with your web address in URL format (http://www.yourwebsite.com). Without the http://www. your website will NOT be clickable. b. Repeat your title c. Describe what the viewer will learn in your video using as many search terms that apply in the first 22 words d. For longer videos (more than 5 minutes), add video times (ie: 00:20). The times will automatically become a jump-to-link (hyperlink) to specific points in the video (like a table of contents) e. Repeat your title Source: Video Playbook Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 21

22. Step-By-Step Reference(Continued) 6. In the Tag section, add common search terms which apply to your video topic. a. Include your name in quotes b. Include your primary business function (accounting) c. If you do not know what “tags” are used, search for related video’s and see what search terms they use and select what YouTube recommends if they apply d. Also use Google to identify tags. Begin a “google search” and see what comes down in Google recommended searches list e. If it doesn’t pertain to you…don’t add it. Google will flag you as spam. 7. Select the most appropriate category for your video. For example, select “how to” for your demonstration. I select “educational” for testimonials. Not the best fit, but it works. 8. Add the date of your video was created or uploaded 9. Add your location under YouTube location…especially important for local business searches 10. At this moment, make your video “private” (second option under broadcasting and sharing options) requiring a link to see your video until you go through the next YouTube set up process 11. Save my YouTube video Source: Video Playbook Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 22

23. Step-By-Step Reference(Part 2) 1. Sign into my YouTube channel 2. Double check all information was captured 3. Select your thumbnail 4. Save your changes 5. Add annotations: a. Click to Subscribe b. Click to see other videos on channel c. Previous videos d. Next Video e. Share 6. Make your video PUBLIC 7. Allow comments & voting 8. Allow embedding 9. Relink Twitter/Facebook 10. Save my YouTube video 11. PROMOTE Source: Video Playbook 23 Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com

24. How Are You Doing? Keep the Conversation Going YouTube Insight Demographics (channel, playlist, video) Metrics: Time spent watching your video Number of comments Number of Likes Number of Views Number of shares and embeds Number of new subscribers (friends???) Number of new and appropriate Facebook friends, twitter followers, LinkedIn Connections Increased SALES 24 Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com

25. What’s Next? Think Style Think Series Think Product Think Webinar Think Streaming Think Vook Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 25

26. Let’s Stay In Touch Pat Ferdinandi, Video Strategist PO Box 638 Montclair NJ 07042 973-509-9427 YouTube: sbdipat / testimonialcoach Facebook/LinkedIn: PatFerdinandi Twitter: ThoughtTrans / UTubeCoach Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, CoachPat@TestimonialCoach.com 26