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YouTube and Small-size Productions

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Created by Cagdas "Chad" Toprak

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YouTube and Small-size Productions

  1. 1. Success of small-size/low-budget video production teams with use of online video sharing websites Presented by Cagdas “Chad” Toprak
  2. 2. <ul><li>Why online video sharing websites are being preferred over traditional means of watching video </li></ul><ul><li>Using YouTube as a stepping stone to further develop the “Social Capital” </li></ul><ul><li>Examples of the use of online video </li></ul>
  3. 3. Why do we prefer online videos? >
  4. 4. <ul><li>Simplicity </li></ul><ul><li>On-demand video </li></ul><ul><li>Have YOUR say </li></ul>
  5. 5. BUT Like everything else, it has its downsides
  6. 6. <ul><li>Loading / buffer time </li></ul><ul><li>Advertisements </li></ul><ul><li>Misleading / offensive content </li></ul>
  7. 7. All hope is not lost!
  8. 8. May-2010 http://www.alexa.com/topsites
  9. 9. Video VideoStar RadioStar Internet http://www.youtube.com/watch?v=Iwuy4hHO3YQ http://www.youtube.com/watch?v=BiB0VgOKojg
  10. 10. Why is YouTube a great place to start?
  11. 11. <ul><li>Broad audience </li></ul><ul><li>Feedback </li></ul><ul><li>It’s free! </li></ul>
  12. 12. But how do I get known?
  13. 13. <ul><li>Determine your target audience </li></ul><ul><li>Post (embed) on websites, forums, blogs. Establish a fan base. </li></ul><ul><li>The “viral” effect </li></ul>
  14. 14. taking n00bs to school since 2004 http://www.youtube.com/watch?v=tV6cjKxZFOM
  15. 15. http://www.purepwnage.com/ http://www.showcase.ca/video/ <ul><li>Pure Pwnage is an Internet-distributed comedy / mockumentary series from ROFLMAO Productions which involves the life of “pro-gamers” </li></ul><ul><li>Based in Toronto, Canada </li></ul><ul><li>Running since May, 2004 </li></ul><ul><li>Viewer base estimated to be 3 million in 2007 </li></ul><ul><li>Commissioned by Showcase in August, 2009 </li></ul><ul><li>Average running time: </li></ul><ul><ul><li>Web series – 10 mins </li></ul></ul><ul><ul><li>TV series – 22 mins </li></ul></ul><ul><li>Online merchandise store used as a way of making profit </li></ul>
  16. 16. http://www.watchtheguild.com/ http://www.youtube.com/watch?v=urNyg1ftMIU <ul><li>The Guild is an online sitcom about the life of a guild in an MMORPG. Average episode is 3-8 minutes long </li></ul><ul><li>Running since July 2007 </li></ul><ul><li>Serves over 50 million online users </li></ul><ul><li>Has won many awards (incl. 2007 Youtube “Best Series” Award) </li></ul><ul><li>Is broadcasted on its official website, YouTube, iTunes, and Xbox Live Marketplace </li></ul>
  17. 17. http://www.d-9.com/ http://www.youtube.com/watch?v=iNReejO7Zu8 <ul><li>Used as a teaser for the movie, and went viral </li></ul>
  18. 18. YouTube does not only cater for films, but for other products and services too!
  19. 19. <ul><li>University of Bridgeport uses YouTube to promote their campus and courses to a wide variety of potential students </li></ul><ul><li>Promotion videos on YouTube helped the university to exceed 2008 enrolment goals by 30%, and in 2009 by 43% </li></ul><ul><li>Good example of success through online video sharing websites </li></ul>http://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=65451
  20. 20. <ul><li>Dynomighty Design made $130,000 in three months after being featured on the main page of YouTube for 10 days </li></ul><ul><li>Over 50% of referred traffic to Dynomighty’s website comes from YouTube </li></ul>http://blog.searchenginewatch.com/100331-094844
  21. 21. http://socialmediarisk.com/2010/03/dominos-loses-10-of-its-value-in-one-week/ <ul><li>A prank gone bad </li></ul><ul><li>Domino’s employees demonstrate unhealthy acts with use of food on YouTube </li></ul><ul><li>The video goes viral, Domino’s stock prices dropped 10% over the week and shareholders lost millions </li></ul><ul><li>Be careful what you upload to YouTube! </li></ul>
  22. 22. So what is this all about?
  23. 23. It’s about You…. Tube It’s about You !
  24. 24. <ul><li>YouTube lets you watch what you want, when you want, where you want (yes, mobile ;D) </li></ul><ul><li>It’s free and full of viewers, so use it to your advantage! </li></ul><ul><li>If it’s not on the internet, it does not exist </li></ul>
  25. 25. Thank you for viewing :)

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