Seo from quick sprout


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Seo from quick sprout

  1. 1.’t you ever wish there was a way to land on the first page of search resultsthat didn’t involve the back-breaking work of traditional SEO?Well, ever since Google started giving more and more attention to its blendedresults, you have had an incredible opportunity to jump to the first page ofresults by creating video content.Studies have shown that videos were over 50 times more likely to appear on thefirst page of search results as part of the blended results.The bad news is that this pushes down web pages’the good news is if you jump onthe advantage that videos give you in appearing on the first page then you canget a distinct advantage over your competition.But you have to do more than just create, edit and upload. There are some veryspecific steps’Step #1: Upload videos directly to YouTubeSo, while it won’t guarantee first-page results, you can be certain that Googlewill index your video if you upload it to YouTube.The only problem is this won’t accomplish your SEO goal of driving clicks toyour site since anyone who clicks on a result on YouTube will get sent toYouTube and not your site.Now, this just won’t be a successful SEO strategy’so that’s not the only thingyou should do.Step #2: Embed the video onto your websiteWhat you have to do is embed the video on your site like SEOmoz does’By embedding videos onto your website it will help get the videos more views.This is important because Google algorithms want to know how many times a videoon YouTube has been watched’The views on the video on your site will get included in that tally. Keep inmind; almost all of the videos that Google show on its blended searches are fromYouTube.There are exceptions, however:Step #3: Embed videos on pages with textTo help search engines like Google get a better understanding of what thecontent is all about, make sure you are putting copy on the page.There are two simple ways of doing that.One, write an introduction to the video that goes before the embedded video:
  2. 2. The other strategy is to put the transcript on the page, too:You can insert the transcript under the video.You can get the transcript by using a service like SpeechPad. You are also goingto use the transcript on YouTube, so save the transcript as a txt file.Step #4: Create a video sitemapYou don’t need strict video content to get indexed. Google recognizes a lot ofother formats as video like slide shows, screen capture and Power Pointpresentations that are animated.The issue is, Google doesn’t see your video content, which means it searches forother ways to determine what your video is all about. That’s where video SEOcomes in’Traditionally, Google reads a page of content to figure out how to index it. ButGoogle, though it is trying, can’t fully read Flash, so the content in the videoremains invisible to their spiders. That means you need to submit your video toGoogle using a Video Sitemap found at their Webmaster Tools site.Here is an example:Step #5: Focus on long tail keywordsThe video title is important. It is what Google is most interested in when itcomes to the term that is being used for a search. In other words, the title andsearch term needs to match your video title.In the above search I typed in ’how to buy an iPad.’ The title influences thesearch rankings, as well as the description tag so make sure you fill those inas well.And just like normal SEO, it’s much easier to rank videos for long tailkeywords, so focus on thehm instead of going after generic keywords like ’creditcards’.Here are some examples of keywords I could go after with my Quick Sprout TrafficSystem video:Traffic SystemQuick Sprout Traffic SystemSEO TrainingOnline marketing trainingOnce you figure out the keywords you want to rank for, make sure you video titleand descriptions match them, as it will be very difficult to rank them if theydon’t.Step #6: Create a YouTube channelIf you don’t already have one, create a YouTube channel’ andmake sure you createa channel name that is related to your industry. You can even go as far ascreating a channel name that has your keyword in it.In the example above you might say ’SEO Training and Marketing.’ Not many nameswill be available, so this will take some time. And don’t forget that there is acharacter limit to the channel name, which seems to be about 30.
  3. 3. The fastest way to get the keyword loaded copy is to upload the transcript toYouTube. The procedure is pretty straight forward’you just upload it like it wasa caption:The reason this is important is because all of your keywords are in thattranscript, which then gets indexed by GoogleEnter the keyword in the title, description and keyword tag, and now startbuilding links to it.Step #7: Build backlinks to your videoIf you want to build links to your video I recommend that you follow these 10advanced techniques of getting authority links and these link-building tactics.If you want to be lazy about your link building, you could use Fivver.Fivver is a site where people will do just about anything for $5, like dance inspandex and sing happy birthday messages.But that’s not what you need!What you need is to look for the Fivver profile ’social_bookmark’.Once you give him the keyword and URL and pay him $5, he’ll get backlinks toyour YouTube video.In about a week he’ll be finished, even giving you a report with all of thelinks.The amount of time that it takes for your video to actually rank, however, maytake anywhere from a week to three weeks after the back links have been added.So in total you could be ranking in one month, but you probably won’t rank ashigh as you would like as the links that you’ll get from Fiverr won’t be as highin quality. Which is why I recommend that you ideally try to build themmanually.ConclusionOne advantage you have with videos over conventional SEO is that it is easier toget a YouTube video to rank on page 1 than it is to rank a website.What that means is you can compete for rankings with well-established sites ifyou have optimized your videos correctly, giving you equal footing with thecompetition.Google’s algorithm to find and index videos will only get better over time’andthe competition for these results will obviously get more competitive, whichmeans first page ranking will get tougher. So if you haven’t created a videoyet, you better hurry up.What other SEO tactics do you use to rank videos on the first page of searchresults?