The document provides an overview of a guest lecture on social media given at Stenden University in Bangkok. The lecturer, Sascha Funk, discusses why students should care about social media and provides examples of both successful and unsuccessful social media uses by companies. He emphasizes focusing social media activities and being smart when using personal and professional accounts.

1. G U E S T L E C T U R E @ S T E N D E N U N I V E R S I T Y, B A N G K O K
SOCIAL MEDIA

2. SASCHA FUNK
ONLINE STRATEGIST
INTERNATIONAL PROGRAM
RSU
LECTURER ONLINE BUSINESS &
INTERNATIONAL MARKETING,
ICT
!
FA C E B O O K . C O M / S A S C H A F U N K
W W W. S A Y F U N . M E
+SASCHAFUNK
@SAYFUN

3. STUDENTS = SMART
THINGS I WON’T DO:
!
- SHOW A LIST OF
DIFFERENT SOCIAL
NETWORKS
!
- EXPLAIN HOW TO SET UP A
PROFILE IN DIFFERENT
NETWORKS
!
- E X P L A I N W H AT S O C I A L
NETWORKS ARE

5. WHAT IS SOCIAL MEDIA?

6. WHAT IS SOCIAL MEDIA?

7. WHAT IS SOCIAL MEDIA?

8. WHAT IS SOCIAL MEDIA?

9. WHAT IS SOCIAL MEDIA?

10. WHAT IS SOCIAL MEDIA?

11. WHAT IS SOCIAL MEDIA?

12. SOCIAL MEDIA?
IS THAT IT?
OTHER CHANNELS?
WHY SHOULD WE CARE?
WHAT CAN WE DO?

13. MARKETING ADVICE

14. MARKETING ADVICE

16. WHY SHOULD WE CARE?

17. WHY SHOULD WE CARE?

18. JUGGLING ALL AT ONCE
FOCUS

19. RESPONSE TIME

20. WHO’S IN CHARGE?
-> EVERYONE

21. SIGNATURES!
^SF
//SF

22. RULES?!
GUIDELINES?

23. “Be smart.”
– M I C R O S O F T S O C I A L M E D I A P O L I C Y, 2 0 0 5

24. PERSONAL VS. PROFESSIONAL
?
?

26. WHAT CAN WE DO?
#CONVERSATIONS

28. TOOLS & MEASUREMENT

29. TOOLS & MEASUREMENT

30. THE GIRL WOULD HAVE BEEN 15 AT THE TIME OF THE POST
# FA I L

31. RACISM?!
# FA I L

32. LIVE TWEETS FROM MASS-FIRING
# FA I L

33. T H A T A C C I D E N T A C T U A L LY K I L L E D A 6 Y E A R O L D B O Y
# FA I L

34. 1 D A Y, 1 0 0 K O P P O N E N T S O N F A C E B O O K
# FA I L

35. USER VS. CORPORATE PERCEPTION
# FA I L

36. BOSTON MARATHON BOMBING
# FA I L

37. E M O T I O N A L M E LT D O W N
# FA I L

38. H A L L O W E E N P E P S I V S . C O K E ( FA N )
#FTW

39. S TA R B U C K S I D E A C E N T E R
#FTW

40. P O W E R O U TA G E @
SUPERBOWL
#FTW

41. UNCOOL, BUT…

42. M O R E # F T W & # FA I L
#KITKAT
#DELLHELL
# Q A TA R A I R W A Y S D I S A S T E R
#RSUIP

43. SWITCH