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Social Media 201: Content Curation, Time Management and Audience Engagement

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Congrats! You're being social. Now what?Managing multiple profiles can be overwhelming and more than a little intimidating. If you're not seeing any return on the time you're spending on social platforms or if you're not sure of next steps, this session is for you. You'll learn about tools that will help you minimize the amount of time you're spending on social media, while maximizing the size and engagement level of your audience.

This presentation was originally created for the 2015 IAAP Georgia-Alabama Branch Event.

For more business advice, best practices and time-managment tips, visit http://planyourmeetings.com. Like what you see? Subscriptions are free.

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Social Media 201: Content Curation, Time Management and Audience Engagement

  1. 1. S O C I A L M E D I A 2 0 1 : 
 C O N T E N T C U R AT I O N , T I M E M A N A G E M E N T & A U D I E N C E E N G A G E M E N T K R I S T I C A S E Y S A N D E R S @ P Y M L I V E V P C R E A T I V E / C H I E F S T O RY T E L L E R P L A N Y O U R M E E T I N G S . C O M IMAGE:MARKSMICIKLASVIAFLICKR
  2. 2. W H O I A M • I manage programming for a community of 100,000+ meeting and event planners • I’m the internal person who figures everything out from scratch to train others. @PYMLive #iaapbranchevent
  3. 3. W H Y I S T H I S I M P O R TA N T ? @PYMLive #iaapbranchevent
  4. 4. L E A R N E R O U T C O M E S Discover time 
 & content management tools. Understand which engagement metrics you should track. Identify ways to connect & engage with your audience. #1 #2 #3 @PYMLive #iaapbranchevent
  5. 5. F I R S T T H I N G S F I R S T @PYMLive #iaapbranchevent
  6. 6. D E F I N E A M I S S I O N F O R E A C H S O C I A L P L AT F O R M . @PYMLive #iaapbranchevent
  7. 7. R E M E M B E R … @PYMLive #iaapbranchevent
  8. 8. L I S T E N , L I S T E N , L I S T E N @PYMLive #iaapbranchevent IMAGE:CAMBODIA4KIDS.ORGBETHKANTORVIAFLICKR
  9. 9. L E A R N F R O M T H E B E S T @PYMLive #iaapbranchevent
  10. 10. H E L P, D O N ’ T H U R T IMAGE:THOMASGALVEZVIAFLICKR @PYMLive #iaapbranchevent
  11. 11. B E C O N S I S T E N T IMAGE:DONMCCULLOUGHVIAFLICKR @PYMLive #iaapbranchevent
  12. 12. E D I T O R I A L C A L E N D A R S R O C K D O W N L O A D T H I S T E M P L AT E F R O M B L O G . H O O T S U I T E . C O M @PYMLive #iaapbranchevent
  13. 13. Y O U G O T TA A S K F O R I T IMAGE:KATETERHAARVIAFLICKR @PYMLive #iaapbranchevent
  14. 14. T E S T, M E A S U R E , T W E A K IMAGE:EVANHAMILTONVIAFLICKR @PYMLive #iaapbranchevent
  15. 15. T H I N G S T O M E A S U R E Engagement Conversions to goalAudience growth #1 #2 #3 @PYMLive #iaapbranchevent
  16. 16. T H I N G S T O A N A LY Z E Engagement Conversions to goalAudience growth #1 #2 #3 @PYMLive #iaapbranchevent What content or behavior gains or loses followers? What’s ignored? What’s loved? How do they engage? Tickets? Purchases? Visits to website? Newsletter signups?
  17. 17. W H AT A R E Y O U R G O A L S ? ( W H AT W I L L S U C C E S S L O O K L I K E ? ) @PYMLive #iaapbranchevent
  18. 18. Q U E S T I O N S ? @PYMLive #iaapbranchevent
  19. 19. T I M E & C O N T E N T M A N A G E M E N T L E T ’ S TA L K T O O L S IMAGE:HARTWIGHKDVIAFLICKR @PYMLive #iaapbranchevent
  20. 20. P L A C E S T O F I N D C O N T E N T @PYMLive #iaapbranchevent
  21. 21. twitter.com lists news.me nuzzel.com @PYMLive #iaapbranchevent
  22. 22. contentgems.com linkedin.com/pulse medium.com @PYMLive #iaapbranchevent
  23. 23. T I M E M A N A G E M E N T & D I S T R I B U T I O N T O O L S @PYMLive #iaapbranchevent
  24. 24. hootsuite.com @PYMLive #iaapbranchevent
  25. 25. buffer.com @PYMLive #iaapbranchevent
  26. 26. ifttt.com @PYMLive #iaapbranchevent
  27. 27. Q U E S T I O N S ?
  28. 28. A U D I E N C E M A N A G E M E N T / E N G A G E M E N T T O O L S @PYMLive #iaapbranchevent
  29. 29. triberr.com @PYMLive #iaapbranchevent
  30. 30. startafire.com @PYMLive #iaapbranchevent
  31. 31. tweetreach.com @PYMLive #iaapbranchevent
  32. 32. Q U E S T I O N S ? @PYMLive #iaapbranchevent
  33. 33. L E T ’ S TA L K C O N T E N T C U R AT I O N & C R E AT I O N T O O L S @PYMLive #iaapbranchevent
  34. 34. canva.com @PYMLive #iaapbranchevent
  35. 35. thematic.co @PYMLive #iaapbranchevent
  36. 36. Layout app from Instagram Picframe app Repost & Regram app @PYMLive #iaapbranchevent
  37. 37. storify.com @PYMLive #iaapbranchevent
  38. 38. youtube.com playlists @PYMLive #iaapbranchevent
  39. 39. W H I C H T O O L S W I L L Y O U U S E ? Q U E S T I O N S ? kristi@planyourmeetings.com @PYMLive #iaapbranchevent IMAGE:SEANMACENTEEVIAFLICKR

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