Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Food is the new Fashion

Questa ricerca, costruendo un parallelo con il mondo del fashion, racconta l'evoluzione e il futuro del food.

È stata presentata durante la Social Media Week 2015 insieme ad un’analisi di Squadrati sul target e le tendenze del mondo del food.

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

Food is the new Fashion

  1. 1. F O O D I S T H E N E W F A S H I O N . T H E E V O L U T I O N O F F O O D I N D U S T R Y 17  marzo  2015
  2. 2. I T ’ S A L L A B O U T T H E F O O D .
  3. 3. W E L L , W H Y ?
  4. 4. “ M A N I S W H A T H E E A T S ” L u d w i g   F e u e r b a c h ,     1 8 6 2
  5. 5. # F O O D T E L L I N G T H E H I E R A R C H Y O F N E E D S F O O D I S T H E N E W F A S H I O N . 5 P H S Y S I O L O G I C A L S A F E T Y & S E C U R I T Y B E L O N G I N G S E L F - A C T U A L I Z A T I O N S E L F - E S T E E M
  6. 6. T H E W O R S T G L O B A L R E C E S S I O N S I N C E W O R L D W A R I I . I n t e r n a t i o n a l   M o n e t a r y   F u n d
  7. 7. # F O O D T E L L I N G F O O D I S T H E N E W F A S H I O N . I N S E C U R I T Y & U N C E R T A I N T Y . U.S.  Consumer  Confidence  Index:  1994-­‐2014 50 100 150 Source:  dati:  Wisconsin  University,  2015;  rielaborazione:  Market  Revolution,  2015. 7
  8. 8. # F O O D T E L L I N G F O O D I S T H E N E W F A S H I O N . “ W H E N M O N E Y I S T I G H T , F O O D M A T T E R S M O S T ” . According  to  Alderfer,  when  higher-­‐order  needs  are  frustrated,  the  individual  seeks  to  maximize  the   satisfaction  of  lower-­‐order  needs  through  its  revaluation. Source:  Nielsen,  2010;  Complessità  organizzazione  sistema,  2008. 8 - +
  9. 9. N E W M E A N I N G S F O R " O L D " N E E D S .
  10. 10. F R O M F U N C T I O N A L T O S E L F E X P R E S S I O N .
  11. 11. E N D L E S S P O S S I B I L I T I E S O F E X P R E S S I O N A N D S T O R Y T E L L I N G .
  12. 12. C O M P A N I E S A R E C H A N G I N G T H E W A Y T H E Y W O R K A N D T A L K .
  13. 13. A N D W H I L E “ I T ’ S A L L A B O U T T H E F O O D ” ?
  14. 14. O T H E R I N D U S T R I E S B E C O M E # F O L L O W E R .
  15. 15. # B O O K F O O D A S S T O R Y T E L L I N G .
  16. 16. # S P O R T F O O D A S F I T N E S S .
  17. 17. # M O V I E & M U S I C F O O S A S E N T E R T A I N M E N T .
  18. 18. W H I C H O T H E R I N D U S T R Y H A D A H U G E I M P A C T L I K E T H I S ?
  19. 19. # F O O D T E L L I N G F O O D I S T H E N E W F A S H I O N . F A S H I O N . As  Italians,  just  like  food,  it  is  quite   “our  business”.   19
  20. 20. F O O D I S T H E N E W F A S H I O N .
  21. 21. A J O U R N E Y I N T O F A S H I O N .
  22. 22. A R T I S A N A L F A S H I O N 1 9 6 0 s - 1 9 7 0 s B R A N D E D F A S H I O N 1 9 8 0 s - 1 9 9 0 s F A S T F A S H I O N 2 0 0 0 s - 2 0 1 0 s
  23. 23. T H E N , W H A T A B O U T F O O D ?
  24. 24. F A S T F O O D 1 9 8 0 s - 1 9 9 0 s
  25. 25. B R A N D E D F O O D 2 0 0 0 s - 2 0 1 0 s
  26. 26. W H A T W I L L H A P P E N T O M O R R O W ?
  27. 27. T W O J O U R N E Y S C L O S E L Y C O N N E C T E D . 27 # F O O D T E L L I N G F O O D I S T H E N E W FA S H I O N . ARTISANAL FASHION 1960s 1970s BRANDED FASHION FAST FOOD BRANDED FOOD ? FAST FASHION 1980s 1990s 2000s 2010s 2020s
  28. 28. A R T I S A N A L F O O D 2 0 2 0 s
  29. 29. F A R I N E T T I I S T H E N E W A R M A N I .
  30. 30. A N D W H O W I L L B E T H E N E X T B L O N D E S A L A D ?
  31. 31. M A R K E T R E V O L U T I O N V I A R I P A M O N T I , 4 4 2 0 1 4 1 M I L A N O 02 36565425 www.marketrevolution.it   info@marketrevolution.it   S T E F A N O D A E L L I Strategy  &  Content  Director   stefano@marketrevolution.it 31
  32. 32. 32

×