How Southeast Asias Tech-Powered Pop. Culture Reshapes The World | slides from my talk at re:publica 2023. More on www.saschafunk.com

1. Digital Dreams,
Cultural Realities
How Southeast Asia's Tech-Powered
Pop Culture Reshapes The World
Sascha Funk | #rp23 | @sayfun

2. สวัสดีครับ
Sascha H. Funk
Head of Media Studies
Faculty of Journalism & Mass Communication
Thammasat University, Bangkok, Thailand
Sascha Funk | #rp23 | @sayfun

3. Digital Dreams,
Cultural Realities
How Southeast Asia's Tech-Powered
Pop Culture Reshapes The World
WHY?
Sascha Funk | #rp23 | @sayfun

4. Technology Culture
Impact Factors in re-
shaping the world
Economics
Sascha Funk | #rp23 | @sayfun

5. > 600 Million
Southeast Asia's rich history
and diverse heritage
> 1,000 Languages
Diverse global influence / heritage
Sascha Funk | #rp23 | @sayfun

6. Fast Growing
Economies
> 3 Trillion USD, World's 5th largest
Market Liberalization, Economic Reforms,
Foreign Investment, Expanding Middle Class
Increased digital divide leads to higher
inequality
ASEAN's Combined GDP
Growth Factors
DIgital Divide
Sascha Funk | #rp23 | @sayfun

7. Market GDP (2022) GDP Growth Rate (2018-2022)
ASEAN $3.66 trillion 5.1%
United States $20.94 trillion 2.3%
China $17.7 trillion 6.1%
Japan $5.15 trillion 0.9%
Germany $4.22 trillion 1.7%
United Kingdom $3.15 trillion 2.9%
France $2.94 trillion 1.8%
India $2.94 trillion 7.2%
BOOM! Boom! Boom! Association of Southeast Asian
Nations (ASEAN)
Sascha Funk | #rp23 | @sayfun

8. Unique
Pop Culture
Eco System
Sascha Funk | #rp23 | @sayfun

9. Cultural Fusion
K-Pop, J-Pop, K-Drama, J-Drama,
Sino-heavy apps, games
HipHop, Pop, Games, Movies Thainess, Filipinoness,
Malaysianness, etc
Eastern Influence
Western Influence Folk Culture
Sascha Funk | #rp23 | @sayfun

10. Cultural Imperialism
X
Cultural Fusion
X
Reverse Commodity Flow
Music
Movies
Games
Fashion
Cuisine
Sascha Funk | #rp23 | @sayfun

12. global local
local
local global
Sascha Funk | #rp23 | @sayfun

13. the influence of pop music in Southeast Asia
and its global reach
Sascha Funk | #rp23 | @sayfun

14. Global Platforms Local Platforms
the role of
social media in
promoting and
popularizing
Southeast
Asian pop music
Social Media Users
Closeness to stars and
influencers Not an 'issue' just yet
> 400 Million Distance Privacy
Sascha Funk | #rp23 | @sayfun

15. the effects of
online streaming
platforms on
music creation,
distribution, and
collaboration
Sascha Funk | #rp23 | @sayfun

16. Indonesia
Raisa
Indonesia
NIKI
SEA Pop Stars #FYI
Malaysia
Yuna
Malaysia
Siti Nurhaliza
Singapore
Stefanie Sun
Singapore
JJ Lin
Thailand
ViolettE Wautier
Thailand
Stamp Apiwat
Philippines
Sarah Geronimo
Philippines
KZ Tandingan
Vietnam
Son Tung M-TP
Vietnam
Huong Tram
🇹🇭 🇹🇭 🇻🇳 🇻🇳
🇸🇬 🇸🇬
🇮🇩 🇮🇩 🇲🇾 🇲🇾 🇵🇭 🇵🇭
Sascha Funk | #rp23 | @sayfun

17. Sascha Funk | #rp23 | @sayfun

18. Trends Current Trends in
SEA Pop Culture
Blending of
traditional and
modern sounds
Increased use of
English lyrics
Collaborations
between artists
from different
countries
Focus on social
and environmental
issues
Raisa Andriana Thaitanium &
Da Endorphine
Stamp Apiwat (TH)
&
Raisa Andriana (ID)
M-TP
Sascha Funk | #rp23 | @sayfun

19. Biggest
Streaming
Platforms
some of the
Sascha Funk | #rp23 | @sayfun

20. Successful SEA Movies / Shows / Actors / actresses
Sascha Funk | #rp23 | @sayfun

21. Gaming and
Esports
Shaping
Cultural
Trends
Sascha Funk | #rp23 | @sayfun

22. THE rise of gaming and
esports in Southeast Asia
Mobile
Penetration
Internet
Availability
Young, tech-savvy
population
#mobilefirst
Sascha Funk | #rp23 | @sayfun

23. how these trends
are influencing
popular culture
and cultural
identity
Sascha Funk | #rp23 | @sayfun
Crossfire (PC)
League of Legends: Wild Rift (Mobile)
Mobile Legends: Bang Bang (Mobile)
PUBG Mobile
Valorant (PC)
Attack Online 2 (PC)

24. Athletes,
Streamers,
influencers
Sascha Funk | #rp23 | @sayfun
RRQ D2E Zxuan Pham “Zeros” Minh Lộc

25. E-commerce and Digital
Marketing in Creative
Industries
Sascha Funk | #rp23 | @sayfun

26. the growth
of e-
commerce
in the
region
Sascha Funk | #rp23 | @sayfun
2020: $105 Billion
2025: $300 Billion
(expected: Google, Temasek, Bain)
Mobile
Penetration
Internet
Availability
#mobilefirst
advancements in
payment solutions

27. examples of innovative
marketing campaigns and
collaborations
+ Platform / Brand exclusivity
Sascha Funk | #rp23 | @sayfun

28. Challenges and
Opportunities at the
Intersection of
Technology and Culture
Sascha Funk | #rp23 | @sayfun

29. unique challenges faced by
Southeast Asian creators and
industries
Sascha Funk | #rp23 | @sayfun

30. Mobile
Penetration
opportunities for growth
and innovation in the region
Internet
Availability
Young, tech-savvy
population
#mobilefirst
Sascha Funk | #rp23 | @sayfun

31. potential
collaborations
and
partnerships
between the
region and the
global
community
Growing & Dynamic. Ideal for collaborations.
With local partners (e.g. Netflix w/ local
production houses)
International & cross-regional collabs (e.g. K-
Pop x Thai Pop)
DIgital Economy & pop Culture
StrateGic Partnerships
Global & Local Collabs
Organization, Investors: resources, mentorship,
investment
International support
Sascha Funk | #rp23 | @sayfun

32. Sascha Funk | #rp23 | @sayfun

33. ขอบคุณมากครับ
Sascha H. Funk
Head of Media Studies
Faculty of Journalism & Mass Communication
Thammasat University, Bangkok, Thailand
sascha-f@tu.ac.th
@sayfun