Primary research


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Primary research for my short film

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Primary research

  1. 1. Primary Research Questionnaire
  2. 2. Gender? 12 10 8 6 4 2 0 Male Female For my questionnaire I asked a mix of male and female’s opinions, as the genre that I am focusing on is a genre that appeals to both sex’s equally. By doing this I can try and make my film appeal to both male and females.
  3. 3. What age are you? 14 I asked audience’s for their age range because my target audience it 15-25 year olds I decided to ask more people within that age range, although I did get opinions from other age ranges. 12 10 8 6 4 2 0 15-25 26-35 36-45 45+
  4. 4. What do you most enjoy watching? 8 7 6 5 4 3 2 1 0 Horror Thriller Comedy Action Sci-fi Romantic Comedy Drama As you can see the most popular film genre is horror followed by thrillers. Because my focused genre is a hybrid genre it tends to incorporate other genres. By the data shown here it may be a good idea to include a few elements from the horror genre as this isn’t uncommon within many psychological thrillers and will appeal more to the large audience who enjoy horror.
  5. 5. Do you watch short films? 14 12 10 8 6 4 2 0 Yes No Sometimes Many people tend to go to cinema to watch full length feature films however from the research I got I found that people sometimes watched films online due to social media sites such as Youtube, which allow aspiring film makers to share there work and receive feedback.
  6. 6. Do you watch psychological thrillers? As you can see many of the people I asked like psychological thrillers. Because the majority are within the ages of 15-25 (my target audience) this means that I have picked a genre that many people within that age group will enjoy. 18 16 14 12 10 8 6 4 2 0 Yes No
  7. 7. What would you first expect from a psychological thriller? 8 7 6 5 4 3 2 1 0 Characters having fragile emotional states Danger A non-linear plot full of enigmas Death A line between reality is blurred The most expected of a psychological thriller is to have character(s) with fragile emotional states. This means that I should make it slightly obvious to the audience that my protagonist is in an emotionally fragile state especially towards the end/climax. A common occurrence in psychological thrillers is the nonlinear plot full of enigmas (e.g Shutter Island) simarly the line between reality is blurred, these aspects may also be useful to include within my short film to reinforce the genre.
  8. 8. After reading my synopsis would you be interested in watching my film? 20 18 16 14 12 10 8 6 4 2 0 Yes No As you can see almost everyone after reading my synopsis was interested in watching my short films. The ones that said no said it was because they weren’t interested in short films or they did not like the genre and preferred comedy. Overall I think that my synopsis was successful in giving the audience an idea of my film and making it appealing to them, even if their favourite genre wasn’t a psychological thriller.
  9. 9. What would most like to see within my psychological thriller? 8 7 6 5 4 3 2 1 0 Gore Flashbacks Drama Death Unstable reality Most would like to see an unstable reality followed by death and flashbacks to make the narrative reflect a psychological thriller. If I include these aspects I will give the audience pleasure in them seeing what they want and may also persuade others to see the film. These 5 aspects are also very common in psychological thrillers.
  10. 10. Do you enjoy films which reflect social issues (such as bullying)? 14 12 10 8 6 4 2 0 Yes No Depends on the issue Many of my sample do like to see social issues represented however it depends on the issue. This means society can often be sensitive to many issues such as if you are a victim of bullying or other issues such as racism , teenage pregnancy or rape etc. this could have a negative impact on those audiences especially if the social issue is explicit. However more would rather see a certain issue being dealt with correctly as it makes the film more interesting/reinforces issues that are being dealt with everyday.
  11. 11. Conclusion By carrying out a questionnaire for my primary data it enabled me to get an insight into what audiences wanted to see from my film and other aspects about them that may be useful knowing when it comes to making my film. A large portion of my sample were within the age range of 15-25 this is because not only is this my target audience for my film but this is an age group which increasingly more dominant in attending cinema/watching films, however this is arguable that they may not be dominant in watching many short films unless. Overall I concluded an idea/explanation from each question which will help me and has become a vital piece of research.