WordPress and Your Brand
Adapt WordPress to your brand, not your brand to WordPress. We will be covering different aspects of WordPress and how it applies to company branding. We are going to look at good branding practices, examples using WordPress, and look into how we can give ourselves and our clients the best possible online presence. We are also going to talk about brand consistency online and offline, WordPress customization tips, and helpful plugins.
Presented by: Sara Cannon
1. WordPress and Your Brand
Sara Cannon
Designer/Interactive at Scout Branding Company
@saracannon
sara@scoutbrand.com
sara-cannon.com
scoutbrand.com
2. Why Use WordPress?
• Content Management System (CMS)
• Easy to Use (almost anyone can catch on how to make a post)
• With Training: The Client Can Even Figure it Out!
• Search Engine Optimized (SEO)
9. Brand Strategy: Offline or Online?
• Offline Brands: who you will meet in person
- Companies
- Stores
- Locations
• Online Brands: Brands who’s presence is primarily web-based
- internet services
- events
- products
- blogs/individuals
49. Things to Look for in Choosing a Theme
- Base Menu Structure
- Does my Main Menu need to be based off of Pages, Categories, or Both?
- Sidebars
- Does my brand need sidebar widget features?
- Front Page (index page) functions.. useful?
- Design Somewhat Similar?
50. Typekit
sign up at http://typekit.com/
install the “typekit fonts for wordpress” plug in
customize your fonts!
51. Style Your Headlines With WP-sIFR
Install the WP-Sifr Plug In
Use the sIFR Generator to convert your fonts
Upload and Activate!
52. Hide or Show Comments Plug-in
Install the Hide or Show Comments Plug In
Open single.php
In this file you have to replace:
<?php comments_template(); ?>
with
<?php hideshowComments(); ?>