Typography and User Experience in Web Design

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Typography - the most often neglected part of the internet sometimes, but arguably one of the most important.

Oliver Reichenstein of information Architects once said that "Web Design is 95% Typography." This holds true. Not only is type use to convey information, but it is also used to navigate and perform tasks. This stat is overwhelming to think about considering how little we actually discuss type in our industry.

Type on the web has many roles: it is an interface, a brand, sets tone, and directs the user. Typography has many roles and can either add or take away from User Experience. In this beautiful and exciting talk we’re going to look at various ways type is used, implemented, and dissect the role that it plays in user experience on the web.

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