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Design Strategy: How information Can Drive Your Designs Decisions To Success

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In this talk, seasoned creative director Sara Cannon will dive into the intersection of strategy and creativity through discussing how knowledge can inform design decisions. She will be looking at how different methods of research, data-collection, and strategical thinking can play into the creativity behind designs. And how at the end of the design process, you can measure success.

Published in: Design

Design Strategy: How information Can Drive Your Designs Decisions To Success

  1. Design Strategy How Information Can Drive Your Design Decisions To Success SARA CANNON HTTP://RAN.GE
  2. Sara Cannon @saracannon slideshare.net/saracannon
  3. “Information and iteration are the keys to a successful design” – ERIKA HALL
  4. Research
  5. Creativity thrives within processes
  6. Design Process DISCOVERY DESIGN DEVELOPMENT IMPLEMENT & SUPPORT
  7. Design Process DISCOVERY DESIGN DEVELOPMENT IMPLEMENT & SUPPORT
  8. Discovery
  9. “The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to make the invisible visible.” – HILLMAN CURTIS
  10. Discovery 2. CLIENT RESEARCH INTERVIEWS 4. BRAND STORY ANALYSIS 5. DEFINED PROJECT & SITE GOALS 6. SITEMAP & STRUCTURE 3. USER ARCHETYPES 1. INFO COLLECTION
  11. Info Collection 1
  12. Info Collection ACCESS TO CURRENT SITE ANALYTICS BRAND GUIDELINES USER SURVEYS STRATEGIC VISION DONATION FINANCIAL REPORTS ACCESS / PASSWORDS INFO ABOUT EXISTING INTERNAL PROCESSES 1
  13. Client Interviews 2
  14. BACKGROUND 2 Client Interviews BUSINESS AUDIENCE INFORMATION ARCITECTURE BRANDING
  15. Could you give us a brief background of your company and your vision for the future? What is the biggest value you provide to your customers? Are you planning on expanding your business? If so, how? Why are you building or rebuilding a website? Background: Value: Expansion: Reasoning: BACKGROUND 2 Client Interviews
  16. What are some of your business goals? How do you see those goals relating to your site? What are your or your user’s frustrations with your site? Is there anything in particular, beyond design, that you like about your competitor’s sites? Pinpoint important items from the scope and ask about how these relate to their business. (newsletters, txt) Goals: Frustration: Competitors: BUSINESS Extras Strategy: Client Interviews2
  17. Who is your audience and do they all interact online? What do your users need to achieve and/or hope to achieve by using your site? What are their top goals? Is there a type of user you’d like to reach with your business but haven’t been able to do so yet? Have you conducted any interviews, gathered site analytics, or sent our surveys to your audience? Existing Audience: Audience Goals: Ideal Audience: AUDIENCE Audience Research Client Interviews2
  18. What are the least and most popular pages? What pages bring you the most income? What pages would you’d like to grow or focus user attention on? Please describe your ideal workflow for users - how do you want your users to interact with the site? Popularity: Importance: Growth: INFORMATION ARCITECTURE Workflow: Client Interviews2
  19. Name some adjectives that describe how people view your brand (be honest) Now name some adjectives that describe how you want your brand to be viewed as. What is your mission statement? Do you feel like your brand helps this mission? Tone: Mission: Client Interviews2 BRANDING
  20. Client Interviews DELIVERABLE: RESEARCH INTERVIEW REPORT 2
  21. Opportunities for Improvement
  22. Site Goals
  23. Measurable Success
  24. Discovery 2. CLIENT RESEARCH INTERVIEWS 5. DEFINED PROJECT & SITE GOALS 6. SITEMAP & STRUCTURE 1. INFO COLLECTION 4. BRAND STORY ANALYSIS 3. USER ARCHETYPES
  25. User Archetypes 3
  26. Discovery 2. CLIENT RESEARCH INTERVIEWS 5. DEFINED PROJECT & SITE GOALS 6. SITEMAP & STRUCTURE 1. INFO COLLECTION 4. BRAND STORY ANALYSIS 3. USER ARCHETYPES
  27. Brand Story Analysis 4
  28. Brand Story Analysis4
  29. Discovery 2. CLIENT RESEARCH INTERVIEWS 5. DEFINED PROJECT & SITE GOALS 6. SITEMAP & STRUCTURE 1. INFO COLLECTION 4. BRAND STORY ANALYSIS 3. USER ARCHETYPES
  30. Defined Project & Site Goals 5
  31. Discovery 2. CLIENT RESEARCH INTERVIEWS 5. DEFINED PROJECT & SITE GOALS 6. SITEMAP & STRUCTURE 1. INFO COLLECTION 4. BRAND STORY ANALYSIS 3. USER ARCHETYPES
  32. Sitemap & Structure 6
  33. ALL STORIES CARBON COPY TAR SANDS CLEAN ECONOMY TODAY’S CLIMATE GAS DRILLING ICN BOOKS BIG OIL BAD AIR VIDEOS HOME ABOUT CONTACT TIPS SUBSCRIBE DONATE ARTICLES INVESTIGATIONS & 
 SPECIAL REPORTS TOPICS TODAY’S CLIMATE CLEAN ECONOMY DOCUMENTS INFOGRAPHICS ABOUT SUBSCRIBE DONATE CONTACT Old New
  34. ALL STORIES CARBON COPY TAR SANDS CLEAN ECONOMY TODAY’S CLIMATE GAS DRILLING ICN BOOKS BIG OIL BAD AIR VIDEOS HOME ABOUT CONTACT TIPS SUBSCRIBE DONATE ARTICLES INVESTIGATIONS & 
 SPECIAL REPORTS TOPICS TODAY’S CLIMATE CLEAN ECONOMY DOCUMENTS INFOGRAPHICS ABOUT SUBSCRIBE DONATE CONTACT Old New
  35. Design Process DISCOVERY DESIGN DEVELOPMENT IMPLEMENT & SUPPORT
  36. Work with not against limitations
  37. Design 2. MOODBOARD 4. MOBILE COMPS 5. DESKTOP COMPS 3. STYLE TILE 1. WIREFRAMES
  38. Wireframes 1
  39. Mood Board 2
  40. Style Tile 3
  41. Mobile Comps 4
  42. Desktop Comps 5
  43. putting it all together
  44. Design Process DISCOVERY DESIGN DEVELOPMENT IMPLEMENT & SUPPORT
  45. Design is a Process
  46. Creativity thrives within processes
  47. Sara Cannon @saracannon slideshare.net/saracannon

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