Innovation vs. Creativity
Upcoming SlideShare
Loading in...5
×
 

Innovation vs. Creativity

on

  • 13,749 views

Advertising agencies are obsessed with innovation. They also have one of the most unique sets of creative talent of any industry. Yet the creative department is the most suspicious of "innovation" of ...

Advertising agencies are obsessed with innovation. They also have one of the most unique sets of creative talent of any industry. Yet the creative department is the most suspicious of "innovation" of any group at the agency. Could it be that actually Creative Directors hold the keys to converting ad agencies into what so many desire: innovation partners to clients?

(special thanks to @seelydiaplay for presentation design help)

Statistics

Views

Total Views
13,749
Views on SlideShare
10,711
Embed Views
3,038

Actions

Likes
457
Downloads
1,045
Comments
4

40 Embeds 3,038

http://www.cossa.ru 1041
http://www.innovationexcellence.com 797
https://localhost 244
http://localhost 151
http://www.conseilsmarketing.com 134
http://www.scoop.it 115
https://twitter.com 108
http://s-xalok-desa.ln.corp.nacion.com 77
https://ensayos7.blogspot.com 76
http://rva.risevision.com 69
http://ensayos7.blogspot.com.ar 46
http://mestreacasa.gva.es 39
http://mangastorytelling.tistory.com 25
https://61.8.134.67 14
http://10.47.100.56 14
http://www.virtuosochannel.com 12
http://nursal-baharuddin.blogspot.com 10
https://www.linkedin.com 9
http://www.paperblog.fr 8
http://www.linkedin.com 7
http://jea7037.1bestarinet.net 5
http://www.pinterest.com 4
https://www.rebelmouse.com 4
http://webfysio.steynsway.eu 4
https://www.blogger.com 3
http://91.203.63.113 3
http://preview.risevision.com 2
http://bpg002.1bestarinet.net 2
http://www.hanrss.com 2
http://www.google.com 2
http://192.168.1.50 2
http://188.40.135.68 1
http://www.google.com.ua 1
http://translate.googleusercontent.com 1
http://mail.qip.ru 1
http://o53xo.mnxxg43bfzzhk.nblk.ru 1
http://login.mlg.ru 1
http://dev.localhost 1
http://pencilblue.org 1
http://www.slideee.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

14 of 4 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Innovation vs. Creativity Innovation vs. Creativity Presentation Transcript

    • INNOVATION vs CREATIVITY @saneel | #adwards2014 | latvian art directors club
    • who am I?
    • we create revenue generating digital businesses for mature brands
    • more simply REVENUE GENERATION BRAND BUILDING
    • DEFINING INNOVATION
    • in·no·va·tion noun ˌi-nə-ˈvā-shən the introduction of something new -Merriam-Webster
    • in·no·va·tion noun ˌi-nə-ˈvā-shən the introduction of something new [& relevant] -Merriam-Webster-Radia
    • why is it important?
    • because of innovator’s dilemma
    • because companies like Google are obsessed with it
    • but why are ad agencies obsessed with it?
    • it attracts & develops in-demand talent
    • it attracts & develops in-demand talent
    • they tend to fit the model of what drives innovation BEING RICH BEING POOR
    • {very little innovation in the middle} they tend to fit the model of what drives innovation BEING RICH BEING POOR
    • APPROACHING INNOVATION
    • simplify problems
    • Navajo Codetalkers
    • Amplituhedron
    • Bitcoin Blockchain
    • combine unrelated fields
    • Eastgate Building
    • Goldcorp Challenge
    • Cronuts
    • maximize other people’s skills
    • LEGO Cuusoo
    • Quirky + GE
    • Local Motors
    • simplifying problems combining fields + maximizing people’s skills
    • simplifying problems combining fields + maximizing people’s skills = SOUNDS A LOT LIKE A CREATIVE DIRECTOR
    • cre·a·tiv·i·ty noun ˌkrē-(ˌ)ā-ˈti-və-tē, ˌkrē-ə- originality, progressiveness, or imagination -Merriam-Webster
    • innovation vs creativity • Innovation requires creativity • Lately innovation has more resources • It has to leave the lab to be innovation
    • what creative directors need • Financial partners to quantify opportunities • Access to deep expertise in other fields
    • Greatest Good
    • creatives + new resources = new & relevant client opportunities !
    • creatives + new resources = new & relevant client opportunities ! = AGENCY INNOVATION
    • THANK YOU@saneel google.com/+finch15 #adwards2014 latvian art directors club