Re-Thinking Creativity & Innovation &
P lay This is a Keynote presentation by Ben Rennie for the LiveWire 2011 ReShaping Governments Conference in Wollongong By Ben Rennie | Director @ 6.2 | an innovation lab Visit: www.sixpointtwo.net Read: www.unclutteredwhitespaces.com

an innovation lab This is
a snap shot on the work we do at 6.2. Its about cutting through noise. This image is also reflective of my mornings.

an innovation lab This is
a snap shot on the work we do at 6.2. Its about cutting through noise. This image is also reflective of my mornings.

Before we start... lets go
back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go
back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go
back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go
back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 2003 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go
back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 2003 2005 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go
back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 2003 2005 2007 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go
back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 2003 2005 2007 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go
back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 2003 2005 2007 2009 2011 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

Before we start... lets go
back to the start! In a nice place... Started Utopia Profit, Wage & 25 Staff A Corporation 6.2 Finding some balance Business wasn't easy 1999 2001 2003 2005 2007 2009 2011 2013 2014 -$80K 6.2 on the up 6.2 starts here Loss Licence - Total Rebuild Corporate Life & Work life balance was not what they Promised. Why?

What is Innovation?

What is Innovation?

What is Innovation? It’s about
looking at people & seeing things from their viewpoint. Not your own.

What is Innovation? It’s about
looking at people & seeing things from their viewpoint. Not your own. Innovation is a business affair. It is the commercialisation of an idea or a process.

What is Creativity?

What is Creativity? Unlike many
phenomena in science, there is no single authoritative perspective or definition of creativity. - Wikipedia

What is Creativity? Unlike many
phenomena in science, there is no single authoritative perspective or definition of creativity. - Wikipedia Creativity means not copying. - Paul Breen

We Need to Re-Think how
we run our companies & organisations.

We Need to Re-Think how
we run our companies & organisations. extrinsic

We Need to Re-Think how
we run our companies & organisations. extrinsic We still work in organisations where we pay people bonuses based on results.

We Need to Re-Think how
we run our companies & organisations. extrinsic We still work in organisations where we pay people bonuses based on results. This dulls and blocks creativity. Rewards narrow focus and concentrate the mind.

We Need to Re-Think how
we run our companies & organisations. extrinsic intrinsic We still work in organisations where we pay people bonuses based on results. This dulls and blocks creativity. Rewards narrow focus and concentrate the mind.

We Need to Re-Think how
we run our companies & organisations. extrinsic intrinsic We still work in organisations Rewarding people to solve where we pay people bonuses complex problems doesn't solve based on results. the problem, it actually does the opposite. This dulls and blocks creativity. There is a mismatch between Rewards narrow focus and what science knows and concentrate the mind. companies do.

We Need to Re-Think how
we run our companies & organisations. extrinsic intrinsic We still work in organisations Rewarding people to solve where we pay people bonuses complex problems doesn't solve based on results. the problem, it actually does the opposite. This dulls and blocks creativity. There is a mismatch between Rewards narrow focus and what science knows and concentrate the mind. companies do. Google Dan H. Pink

creativity.

creativity. play

creativity. play
good ideas

creativity. play good ideas 1%
Idea > 99% Execution.

creativity. play good ideas innovation
1% Idea > 99% Execution.

creativity. play good ideas innovation
1% Idea > 99% Execution. It is about ACTION. Creating what you can not see. It is about CONNECTION. Connecting to culture & humanity. It is about DEVIATION. Forging new paths.

Hello

Hello

Hello I thought of that
years ago, we just didn't have the money/ the timing wasn't right!

Why didn't I think of
that? Hello I thought of that years ago, we just didn't have the money/ the timing wasn't right!

Why didn't I think of
that? We hear this all too often. For innovation to happen, for ideas to come to life, there needs to be a dramatic Hello I thought of that shift in our mind set. years ago, we just It is a whole new discipline. didn't have the money/ the timing wasn't right!

Attitude | Awareness | Authenticity
Google “Neil Pasricha”

Just Buy this Book. Attitude
| Awareness | Authenticity Google “Neil Pasricha”

9 Lessons about innovation worth
sharing.

1

1 Innovation starts at the
top. Leaders need to create the vision and live the values.

2 R&D? Innovation can happen
anywhere. anyone can do it, but not everyone is good at it.

3

3 Innovation is a Team
Sport Operating inside silo’s is deadly. Collaborate.

4

4 Innovation is never easy.
But it is always possible. Step by step. Project by Project.

5

5 Listen to ideas Innovation
Reward Bravery relies on trust. Embrace Risk Learn from Failure

6.

6. Define Your Measures of
Success Small ideas need room and time to grow.

7

7 Just because it works
for Google does not mean it will work for you. Create an innovation culture that fits.

More on that last point...
Don't let your environment define your strategy... Create a strategy that defines your environment!

8

8 The Customer is not
always right, but they do sit at the heart of all innovation.

9

9 Finally: Speed is Mission
Critical

9 Finally: Speed is Mission
Critical Fail Early Fail Fast Fail inexpensively

In the next 30 days,
you can change the world by doing just 3 things.

Create Something

Share your Create Something ideas
liberally

Share your Innovate your life.
Create Something Simply view the world from ideas liberally someone else's viewpoint.

6.2 | an innovation lab
Presentation by Ben Rennie Ben on Twitter: benrennie 6.2 online: www.sixpointtwo.net Contact Ben: ben@sixpointtwo.net Twitter: @benrennie

Simply view the world from
someone else's viewpoint. 6.2 | an innovation lab Presentation by Ben Rennie Ben on Twitter: benrennie 6.2 online: www.sixpointtwo.net Contact Ben: ben@sixpointtwo.net Twitter: @benrennie