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Ideation Session @ Hyper Island

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Ideation Workshop for Hyper Island students / Idea Week

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Ideation Session @ Hyper Island

  1. 1. IDEATION SESSION ALEX IVANOV HYPER ISLAND 2015
  2. 2. HI! I’M ALEX IVANOV INNOVATION DESIGNER @ PHILIPS DESIGN AUTHOR @ THETEAMCANVAS.COM @IDEO ALUM @HYPERISLAND IAD’13 GRADUATE TWITTER: @HELLOALEXIVANOV
  3. 3. EXPECTATIONS FOR TODAY?
  4. 4. TODAY WE ARE GOING TO GET SOME HANDS-ON EXPERIENCE WITH IDEATION
  5. 5. IMAGE CREDIT: IDEO.ORG THE WHY
  6. 6. AGENDA: INTRO TO IDEATION IDEATION IN GROUPS -- LUNCH -- IDEATION IN GROUPS (CONT.) SELECTION IN GROUPS WRAP UP 10-11 11-12 12-13 13-14 14-16 16-16.30
  7. 7. THE GOAL: END UP WITH ONE IDEA IN YOUR GROUP BY THE END OF THE DAY
  8. 8. BEFORE WE START: 1. TEAMS 2. MATERIALS 3. TIMING & PACE 4. PICTURES / VIDEOS
  9. 9. FIRST, SOME THEORY
  10. 10. A → → → → B CLEAR GOALS VS. FUZZY GOALS
  11. 11. A → →→ → → → → → CLEAR GOALS VS. FUZZY GOALS B → →
  12. 12. GETTING THERE ITERATIVELY
  13. 13. TODAY’S SCOPE IDEATION GOING FOR QUANTITY SELECTION NARROWING IT DOWN TO 1 IDEA
  14. 14. 7 RULES OF BRAINSTORMING FROM IDEO
  15. 15. RULE #1. DEFER JUDGMENT
  16. 16. RULE #2. ENCOURAGE WILD IDEAS
  17. 17. RULE #3. BUILD ON IDEAS OF OTHERS “YES AND”
  18. 18. RULE #4. STAY FOCUSED ON THE TOPIC
  19. 19. RULE #5. ONE CONVERSATION AT A TIME
  20. 20. RULE #6. BE VISUAL
  21. 21. RULE #7. GO FOR QUANTITY
  22. 22. IDEATION HOW-TO
  23. 23. HOW TO: 1. FRAME YOUR CHALLENGE 2. IDEATE 3. SELECT
  24. 24. “HOW MIGHT WE” SPEND SOME TIME TO FRAME YOUR IDEATION CHALLENGE AS A ‘HOW MIGHT WE’ QUESTION(S) EXAMPLE (REALLY GENERIC): HOW MIGHT WE CREATE AWESOME MUSEUM EXPERIENCE FOR OUR TEENAGE AUDIENCE?
  25. 25. HOW TO: 1. FRAME YOUR CHALLENGE 2. IDEATE 3. SELECT
  26. 26. IDEATION METHODS 1. EMPTY YOUR BRAIN 2. HMW IDEATION 3. NEGATIVE BRAINSTORMING 4. IDEA SPEED DATING 5. BRAINDRAWING
  27. 27. HOW TO: 1. FRAME YOUR CHALLENGE 2. IDEATE 3. SELECT 4. WRAP UP
  28. 28. SELECTION METHODS 1. GROUPING 2. DOT VOTING 3. SELECTION MATRIX 4. GET TO 1 IDEA* *KILL YOUR DARLINGS IF NEEDED
  29. 29. Feasibility Easy Medium Hard ImpactLow Medium High
  30. 30. METHODS ROUND UP IDEATION METHODS 1. EMPTY YOUR BRAIN 2. HMW IDEATION 3. NEGATIVE BRAINSTORMING 4. IDEA SPEED DATING 5. BRAINDRAWING SELECTION METHODS 1. GROUPING 2. DOT VOTING 3. SELECTION MATRIX 4. GET TO 1 IDEA CHOSE THE ONES YOU LIKE YOU HAVE TILL 14.00 FOR IDEATION AND TILL 16.00 FOR SELECTION
  31. 31. REFLECTION QUESTIONS HOW WAS IT? DID YOU FEEL THAT THIS WAS VALUABLE FOR YOUR WORK? IN WHAT WAY? HOW WAS IT TO SELECT ONE IDEA? WHICH METHODS WOULD YOU USE FOR YOUR FUTURE PROJECTS?
  32. 32. ××× ALEX IVANOV @HELLOALEXIVANOV ALEXEYIVANOV.COM IDEATION WORKSHOP

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