Innovation & Collaboration

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This is a presentation I gave at Miami Ad School in DUMBO to a class on digital product development. It focuses on how digital products are ripe for co-creation, which I think (hope?) will be a key …

This is a presentation I gave at Miami Ad School in DUMBO to a class on digital product development. It focuses on how digital products are ripe for co-creation, which I think (hope?) will be a key element of the future of agencies.

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  • 1. INNOVATION & COLLABORATION POP 535: DIGITAL PRODUCT CREATION 02/19/2011 @SANEELSaturday, February 19, 2011
  • 2. INNOVATORS LOVE USING QUOTES (so I thought I’d embrace the cliche to set things up)Saturday, February 19, 2011
  • 3. “ T H E B R I E F TALK ABOUT ANYTHING RELATING TO INNOVATION STEVE PECK, digital geniusSaturday, February 19, 2011
  • 4. “ D I S C L A I M E R : P A R T O N E THE FIRST ONE FIRED IN BAD TIMES IS THE GUY WITH INNOVATION IN HIS TITLE AD INDUSTRY ADAGESaturday, February 19, 2011
  • 5. D I S C L A I M E R : P A R T T W OSaturday, February 19, 2011
  • 6. “ T H E B E L I E F AT THE INTERSECTION OF COLLABORATION & INNOVATION MAY JUST LIE THE FUTURE OF AD AGENCIES WISHFUL THINKINGSaturday, February 19, 2011
  • 7. T H E D E F I N I T I O N in•no•va•tion noun the introduction of something new. Merriam-WebsterSaturday, February 19, 2011
  • 8. T H E R E A S O N “ THE FUTURE COMES FROM THE SLIME RISHAD TOBACCOWALA, Chief Innovation Officer, VivaKiSaturday, February 19, 2011
  • 9. T H E C H A L L E N G E “ SOMETHING NEW IS REALLY HARD ANY ORGANIZATIONAL LEADER THINKING ABOUT INNOVATIONSaturday, February 19, 2011
  • 10. T H E O P P O R T U N I T Y NEW IS EASY FOR THOSE OUTSIDE YOUR COMPANY (that’s where collaboration comes in)Saturday, February 19, 2011
  • 11. Saturday, February 19, 2011
  • 12. COLLABORATION LANDSCAPESaturday, February 19, 2011
  • 13. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENTSaturday, February 19, 2011
  • 14. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA STORM MY STARBUCKS DIGG IDEA CONNECT + DEVELOPSaturday, February 19, 2011
  • 15. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA WoW DARK STORM MY PORTAL STARBUCKS GROUPON KICK- DIGG IDEA STARTER CONNECT PEPSI + REFRESH DEVELOPSaturday, February 19, 2011
  • 16. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA WoW DARK LEGO STORM MY PORTAL CUUSOO LOCAL STARBUCKS GROUPON MOTORS KICK- DIGG IDEA STARTER WORD- CONNECT PRESS DEW- PEPSI + REFRESH MOCRACY DEVELOPSaturday, February 19, 2011
  • 17. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA WoW DARK LEGO STORM MY PORTAL CUUSOO LOCAL STARBUCKS GROUPON MOTORS KICK- DIGG IDEA STARTER WORD- CONNECT PRESS DEW- PEPSI + REFRESH MOCRACY DEVELOPSaturday, February 19, 2011
  • 18. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION DELL IDEA WoW DARK LEGO STORM MY PORTAL CUUSOO LOCAL STARBUCKS GROUPON MOTORS KICK- DIGG IDEA STARTER WORD- CONNECT PRESS DEW- PEPSI + REFRESH MOCRACY DEVELOPSaturday, February 19, 2011
  • 19. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION LEGO WHERE CUUSOO LOCAL AGENCIES MOTORS WORD- ARE PRESS DEW- FOCUSED MOCRACYSaturday, February 19, 2011
  • 20. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION WHERE THE WHERE BIGGER AGENCIES AGENCY ARE OPPORTUNITY FOCUSED MAY BESaturday, February 19, 2011
  • 21. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION PLATFORM / COMMUNI- COMMUNITY CATION SOLUTIONS SOLUTIONSSaturday, February 19, 2011
  • 22. WILL LIKELY D I G I TA L BE THE FIRST PRODUCT FORAY INTO CREATION CO-CREATION AT AGENCIESSaturday, February 19, 2011
  • 23. WHY CO-CREATION IS BECOMING INCREASINGLY IMPORTANT TO CLIENTSSaturday, February 19, 2011
  • 24. CONSUMERS USURP PRODUCTS WITHOUT INVITATION ANYWAYSaturday, February 19, 2011
  • 25. COLLABORATIVE CONSUMPTION IS MAKING PRODUCT SERVICE SYSTEMS A MORE COMMON BUSINESS MODEL (in which consumers demand control)Saturday, February 19, 2011
  • 26. SOON THE DIFFICULTY OF CONSUMER OR INDUSTRY RESEARCH WILL OUTWEIGH THE DIFFICULTY OF CO-CREATIONSaturday, February 19, 2011
  • 27. craigslist CREATING VALUE FROM EARNING CUSTOMER EFFORT WILL BE THE MOST DISRUPTIVE FORCE IN BUSINESS OVER THE NEXT FEW YEARSSaturday, February 19, 2011
  • 28. PLATFORMS MAKE APPEALING BUSINESS MODELS EVEN FOR THOSE THAT NEVER SAW THEMSELVES THAT WAYSaturday, February 19, 2011
  • 29. PLATFORMS MAKE APPEALING BUSINESS MODELS EVEN FOR THOSE THAT NEVER SAW THEMSELVES THAT WAY “You don’t want your phone to be an open platform” 2007Saturday, February 19, 2011
  • 30. WHY DIGITAL PRODUCT CREATION IS AN APPEALING TYPE OF AGENCY INNOVATIONSaturday, February 19, 2011
  • 31. AGENCIES ALREADY HAVE PERMISSION TO IDEATE HERESaturday, February 19, 2011
  • 32. DIGITAL PRODUCT CREATION REQUIRES TALENT THAT IS AT ODDS WITH CORPORATE DARRELL WHITELAW, fo un de r M IR CULTURESaturday, February 19, 2011
  • 33. AGENCY REVENUE CAN STILL COME FROM CLIENT MARKETING EXPENSES (unlike core product creation)Saturday, February 19, 2011
  • 34. IT’S AN OPPORTUNITY TO SERVE AS A PARTNER INSTEAD OF A VENDOR TO CLIENTS (betacup was going to happen anyway)Saturday, February 19, 2011
  • 35. CLIENTS DOING MORE CO-CREATION + YOU& ME AGENCIES MAKING DIGITAL PRODUCTS = STAYING + INCREASING EASE WITH WHICH TO EMPLOYED* C O L L A B O R AT E OVER CODE & UXSaturday, February 19, 2011
  • 36. CLIENTS DOING MORE CO-CREATION + YOU& ME AGENCIES MAKING DIGITAL PRODUCTS = STAYING + INCREASING EASE WITH WHICH TO EMPLOYED* C O L L A B O R AT E OVER CODE & UX *SEE EARLIER DISCLAIMER ABOUT WISHFUL THINKINGSaturday, February 19, 2011
  • 37. THANKS (for listening... and fulfilling my pipe dream of the future)Saturday, February 19, 2011