INNOVATION                     &                 COLLABORATION                              POP 535: DIGITAL PRODUCT CREAT...
INNOVATORS                                   LOVE USING                                     QUOTES                      (s...
“                                 T H E B R I E F                 TALK ABOUT                 ANYTHING                 RELA...
“                              D I S C L A I M E R : P A R T O N E                 THE FIRST ONE                 FIRED IN ...
D I S C L A I M E R : P A R T T W OSaturday, February 19, 2011
“                                    T H E B E L I E F                              AT THE INTERSECTION OF                ...
T H E D E F I N I T I O N        in•no•va•tion        noun        the introduction of        something new.        Merriam...
T H E R E A S O N                  “                                                  THE                              FUT...
T H E C H A L L E N G E                         “                              SOMETHING                              NEW ...
T H E O P P O R T U N I T Y                              NEW IS EASY FOR                              THOSE OUTSIDE       ...
Saturday, February 19, 2011
COLLABORATION                                LANDSCAPESaturday, February 19, 2011
CROWD-       GROUP      CO-CREATION                              SOURCING   ACHIEVEMENTSaturday, February 19, 2011
CROWD-            GROUP      CO-CREATION                              SOURCING        ACHIEVEMENT                         ...
CROWD-             GROUP          CO-CREATION                              SOURCING         ACHIEVEMENT                   ...
CROWD-             GROUP           CO-CREATION                              SOURCING         ACHIEVEMENT                  ...
+ CONTROL                               CROWD-             GROUP           CO-CREATION                              SOURCI...
+ CONTROL                               CROWD-             GROUP           CO-CREATION                              SOURCI...
+ CONTROL                               CROWD-        GROUP       CO-CREATION                              SOURCING    ACH...
+ CONTROL                               CROWD-        GROUP       CO-CREATION                              SOURCING    ACH...
+ CONTROL                               CROWD-        GROUP       CO-CREATION                              SOURCING    ACH...
WILL LIKELY      D I G I TA L            BE THE FIRST      PRODUCT                 FORAY INTO      CREATION               ...
WHY CO-CREATION IS               BECOMING INCREASINGLY                IMPORTANT TO CLIENTSSaturday, February 19, 2011
CONSUMERS               USURP PRODUCTS               WITHOUT INVITATION               ANYWAYSaturday, February 19, 2011
COLLABORATIVE        CONSUMPTION        IS MAKING        PRODUCT SERVICE        SYSTEMS        A MORE COMMON        BUSINE...
SOON THE                                DIFFICULTY OF                                   CONSUMER                          ...
craigslist                                 CREATING VALUE FROM                               EARNING CUSTOMER EFFORT      ...
PLATFORMS MAKE                              APPEALING BUSINESS MODELS                              EVEN FOR THOSE THAT NEV...
PLATFORMS MAKE                              APPEALING BUSINESS MODELS                              EVEN FOR THOSE THAT NEV...
WHY DIGITAL PRODUCT           CREATION IS AN APPEALING               TYPE OF AGENCY                 INNOVATIONSaturday, Fe...
AGENCIES ALREADY HAVE                     PERMISSION TO                      IDEATE HERESaturday, February 19, 2011
DIGITAL PRODUCT     CREATION REQUIRES            TALENT THAT              IS AT ODDS                    WITH             C...
AGENCY REVENUE CAN                 STILL COME FROM CLIENT                  MARKETING EXPENSES                             ...
IT’S AN OPPORTUNITY                                     TO SERVE AS A                                          PARTNER    ...
CLIENTS DOING             MORE CO-CREATION                              +            YOU& ME              AGENCIES MAKING ...
CLIENTS DOING             MORE CO-CREATION                              +             YOU& ME              AGENCIES MAKING...
THANKS                (for listening... and fulfilling my pipe dream of the future)Saturday, February 19, 2011
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Innovation & Collaboration

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This is a presentation I gave at Miami Ad School in DUMBO to a class on digital product development. It focuses on how digital products are ripe for co-creation, which I think (hope?) will be a key element of the future of agencies.

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Innovation & Collaboration

  1. 1. INNOVATION & COLLABORATION POP 535: DIGITAL PRODUCT CREATION 02/19/2011 @SANEELSaturday, February 19, 2011
  2. 2. INNOVATORS LOVE USING QUOTES (so I thought I’d embrace the cliche to set things up)Saturday, February 19, 2011
  3. 3. “ T H E B R I E F TALK ABOUT ANYTHING RELATING TO INNOVATION STEVE PECK, digital geniusSaturday, February 19, 2011
  4. 4. “ D I S C L A I M E R : P A R T O N E THE FIRST ONE FIRED IN BAD TIMES IS THE GUY WITH INNOVATION IN HIS TITLE AD INDUSTRY ADAGESaturday, February 19, 2011
  5. 5. D I S C L A I M E R : P A R T T W OSaturday, February 19, 2011
  6. 6. “ T H E B E L I E F AT THE INTERSECTION OF COLLABORATION & INNOVATION MAY JUST LIE THE FUTURE OF AD AGENCIES WISHFUL THINKINGSaturday, February 19, 2011
  7. 7. T H E D E F I N I T I O N in•no•va•tion noun the introduction of something new. Merriam-WebsterSaturday, February 19, 2011
  8. 8. T H E R E A S O N “ THE FUTURE COMES FROM THE SLIME RISHAD TOBACCOWALA, Chief Innovation Officer, VivaKiSaturday, February 19, 2011
  9. 9. T H E C H A L L E N G E “ SOMETHING NEW IS REALLY HARD ANY ORGANIZATIONAL LEADER THINKING ABOUT INNOVATIONSaturday, February 19, 2011
  10. 10. T H E O P P O R T U N I T Y NEW IS EASY FOR THOSE OUTSIDE YOUR COMPANY (that’s where collaboration comes in)Saturday, February 19, 2011
  11. 11. Saturday, February 19, 2011
  12. 12. COLLABORATION LANDSCAPESaturday, February 19, 2011
  13. 13. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENTSaturday, February 19, 2011
  14. 14. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA STORM MY STARBUCKS DIGG IDEA CONNECT + DEVELOPSaturday, February 19, 2011
  15. 15. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA WoW DARK STORM MY PORTAL STARBUCKS GROUPON KICK- DIGG IDEA STARTER CONNECT PEPSI + REFRESH DEVELOPSaturday, February 19, 2011
  16. 16. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA WoW DARK LEGO STORM MY PORTAL CUUSOO LOCAL STARBUCKS GROUPON MOTORS KICK- DIGG IDEA STARTER WORD- CONNECT PRESS DEW- PEPSI + REFRESH MOCRACY DEVELOPSaturday, February 19, 2011
  17. 17. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA WoW DARK LEGO STORM MY PORTAL CUUSOO LOCAL STARBUCKS GROUPON MOTORS KICK- DIGG IDEA STARTER WORD- CONNECT PRESS DEW- PEPSI + REFRESH MOCRACY DEVELOPSaturday, February 19, 2011
  18. 18. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION DELL IDEA WoW DARK LEGO STORM MY PORTAL CUUSOO LOCAL STARBUCKS GROUPON MOTORS KICK- DIGG IDEA STARTER WORD- CONNECT PRESS DEW- PEPSI + REFRESH MOCRACY DEVELOPSaturday, February 19, 2011
  19. 19. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION LEGO WHERE CUUSOO LOCAL AGENCIES MOTORS WORD- ARE PRESS DEW- FOCUSED MOCRACYSaturday, February 19, 2011
  20. 20. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION WHERE THE WHERE BIGGER AGENCIES AGENCY ARE OPPORTUNITY FOCUSED MAY BESaturday, February 19, 2011
  21. 21. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION PLATFORM / COMMUNI- COMMUNITY CATION SOLUTIONS SOLUTIONSSaturday, February 19, 2011
  22. 22. WILL LIKELY D I G I TA L BE THE FIRST PRODUCT FORAY INTO CREATION CO-CREATION AT AGENCIESSaturday, February 19, 2011
  23. 23. WHY CO-CREATION IS BECOMING INCREASINGLY IMPORTANT TO CLIENTSSaturday, February 19, 2011
  24. 24. CONSUMERS USURP PRODUCTS WITHOUT INVITATION ANYWAYSaturday, February 19, 2011
  25. 25. COLLABORATIVE CONSUMPTION IS MAKING PRODUCT SERVICE SYSTEMS A MORE COMMON BUSINESS MODEL (in which consumers demand control)Saturday, February 19, 2011
  26. 26. SOON THE DIFFICULTY OF CONSUMER OR INDUSTRY RESEARCH WILL OUTWEIGH THE DIFFICULTY OF CO-CREATIONSaturday, February 19, 2011
  27. 27. craigslist CREATING VALUE FROM EARNING CUSTOMER EFFORT WILL BE THE MOST DISRUPTIVE FORCE IN BUSINESS OVER THE NEXT FEW YEARSSaturday, February 19, 2011
  28. 28. PLATFORMS MAKE APPEALING BUSINESS MODELS EVEN FOR THOSE THAT NEVER SAW THEMSELVES THAT WAYSaturday, February 19, 2011
  29. 29. PLATFORMS MAKE APPEALING BUSINESS MODELS EVEN FOR THOSE THAT NEVER SAW THEMSELVES THAT WAY “You don’t want your phone to be an open platform” 2007Saturday, February 19, 2011
  30. 30. WHY DIGITAL PRODUCT CREATION IS AN APPEALING TYPE OF AGENCY INNOVATIONSaturday, February 19, 2011
  31. 31. AGENCIES ALREADY HAVE PERMISSION TO IDEATE HERESaturday, February 19, 2011
  32. 32. DIGITAL PRODUCT CREATION REQUIRES TALENT THAT IS AT ODDS WITH CORPORATE DARRELL WHITELAW, fo un de r M IR CULTURESaturday, February 19, 2011
  33. 33. AGENCY REVENUE CAN STILL COME FROM CLIENT MARKETING EXPENSES (unlike core product creation)Saturday, February 19, 2011
  34. 34. IT’S AN OPPORTUNITY TO SERVE AS A PARTNER INSTEAD OF A VENDOR TO CLIENTS (betacup was going to happen anyway)Saturday, February 19, 2011
  35. 35. CLIENTS DOING MORE CO-CREATION + YOU& ME AGENCIES MAKING DIGITAL PRODUCTS = STAYING + INCREASING EASE WITH WHICH TO EMPLOYED* C O L L A B O R AT E OVER CODE & UXSaturday, February 19, 2011
  36. 36. CLIENTS DOING MORE CO-CREATION + YOU& ME AGENCIES MAKING DIGITAL PRODUCTS = STAYING + INCREASING EASE WITH WHICH TO EMPLOYED* C O L L A B O R AT E OVER CODE & UX *SEE EARLIER DISCLAIMER ABOUT WISHFUL THINKINGSaturday, February 19, 2011
  37. 37. THANKS (for listening... and fulfilling my pipe dream of the future)Saturday, February 19, 2011
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