Digital Workplace Maturity Model

The Digital WorkplaceMaturity Model:Going beyond the intranetSam Marshallsam@clearboxconsulting.co.uk+44 1244 458746@sammarshall on twitter www.clearboxconsulting.co.uk

Sam Marshall ClearBox Consulting Director of ClearBox Consulting  Intranet & SharePoint Former global intranet manager  Strategy at Unilever  Governance Intranet Benchmarking Forum  Implementation Associate  Collaboration www.clearboxconsulting.co.uk

Free report download:www.ibforum.com> dwmm

Where are intranets going?

Social intranet Credit: http://www.flickr.com/photos/matthamm/2945559128/

Mobile intranetImage: NASA/JPL-Caltech & Nielsen-Norman Group

Process intranet

NO INTRANET®

Votes? Social Process NO INTRANET® Mobile Goodbye

The digital workplace

Digital workplace Advanced Intranet E-mail Traditional Intranet CRM Twitter RSS News Corporate feeds Employee feeds information self- Policies Document service Phone book ExternalManagement Internal social social networks HR Systems networks Web Conferencing Collaboration tools for internal teams Instant Telepresence messaging Supply chain Collaboration Yammer management Tools for external PC Desktop partners

The Digital WorkplaceMaturity Model

The model

Community &Collaboration Services Base Low Mid High ExcelStructure Communication & Information

The metaphor“Patterns” for the digital workplace

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metaphor equivalentsCommunity &Collaboration ServicesSocial Services Structure Communication & Structure Information Retail

Market pattern Community & Services Collaboration Services Social Base Low Mid High Excel Structure Communication & Structure Information Retail

Town Pattern Community & Services Collaboration Services Social Base Low Mid High Excel Structure Communication & Structure Information Retail

City pattern Community & Collaboration Services Base Low Mid High Excel Structure Communication & Information

Town CityMarket Supermarket Mall

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Supermarket pattern Community & Collaboration Services Base Low Mid High Excel Structure Communication & Information

Mall pattern Community & Collaboration Services Base Low Mid High Excel Structure Communication & Information

Town CityMarket Supermarket Mall

Your turn 1. Think of a shopping area you really dislike 2. Write down 2-3 things that make it unpleasant 3. What would the digital workplace equivalent be? 4. Share with the person next to you

Assessing maturityAssessment depends on extent to which experience is true...  ...for all employees  Office  Factory  Sales  Contractors  ...for all aspects of the digital workplace  Telephony and video conferencing  Network drives  Mobile devicesFocus on usage not functionality

Assessing maturity Community and collaborationBase No specific support  No specific collaboration support – email is the main tool.  Incomplete people finder and locally-maintained contact lists.Low Ad hoc use of collaboration tools  People finder is mostly complete but unreliable, or multiple people systems.  Most collaboration is via email and shared drives.  Tools in use may overlap in functionality or be unofficial, e.g. Google documents set up without IT‟s knowledge.Mid Wide usage of disconnected tools  Single address book, including some long-term contractors.  Collaboration tools widely used for basic tasks such as document sharing and messaging, but are not joined up.  Social media tools are in use by some groups but are not widespread or joined up, (e.g. requiring a separate login for each).

Assessing maturity Community and collaborationHigh Online collaboration as a way of working  Comprehensive people directory, including: skills, interests and social networks. Contractors and partners are included.  Private collaboration spaces are widely used, e.g. by project teams.  Social media spaces widely used for knowledge sharing and collaborating.  Integrated real-time collaboration tools routinely used  Employees are supported in developing skills for adopting these tools.Excel Seamless collaboration outside and in  There is permeability with the outside; employees routinely collaborate with 3rd parties though the extranet and other secure environments.  Collaboration tools are fully integrated.  Immersive collaboration environments are commonly used, such as telepresence or virtual worlds.

Sun – virtual world

Communication & Information Excel - Communication and content owned by all  The majority of employees are both publishers and consumers  User-generated content covers all media types  All employees understand the different options for using the digital workplace as a communication tool  All employees are skilled in writing online content

Blog Central at BT

Services High - Services and applications used online by all  There are joined-up processes and workflow  Online workflow is widely used, even for local activities Excel -Employees adapt applications to needs  Mash-ups are used to help visualise and combine data from internal and external sources

Structure High – Integrated digital workplace  There is a single profile and login for all services and social media.  Mobile use of the digital workplace is specifically designed for and supported.  Kiosk or home access is available to all employees without office PC access Excel  The intranet is absorbed into other elements of the digital workplace

The goal is not to excel inevery area

Matching to strategy Business Goals Dimensions Pattern Innovation City (high community, lower Structure) „One Company Mall (high communications, high structure) Reduce operating costs Super-mall (high structure, high services) Grow fast City or series of supermarkets

Community &Collaboration Services Base Low Mid High ExcelStructure Communication & Information

Conclusion + + Social Process Everywhere = Digital Workplace®

Thank YouQuestions?

ClearBox ConsultingTalk to us about strategy, governance and implementation: • Intranets • SharePoint • Collaboration • Digital Workplace Sam Marshall Director sam@clearboxconsulting.co.uk +44 (0)1244 458746 @sammarshall on twitter www.clearboxconsulting.co.uk

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Digital Workplace Maturity Model

by Sam Marshall on Mar 02, 2011

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