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CAFOD SharePoint Intranet Case Study


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What happens if you make everyone in your orgaisation a publisher?
From Online Information 2010, case study of a SharePoint intranet implementation presented by Laura Jarque and Sam Marshall. Focuses on building emloyee engagement and organisation identity through open communication and internal communities.

Published in: Business, Technology, Spiritual
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CAFOD SharePoint Intranet Case Study

  1. 1. Building organisational identity with social media:<br />The CAFOD Story<br />Laura Jarque - CAFOD<br />Sam Marshall - ClearBox<br />
  2. 2. CAFOD<br />Laura Jarque<br />The official overseas development and relief agency of the Catholic Church in England and Wales<br />A member of CARITAS International<br />UK registered charity<br />400 staff, worldwide<br />Internal Communications Manager at CAFOD<br />Internal communications strategy<br />Leadership communication<br />Staff engagement<br />
  3. 3. ClearBox<br />Sam Marshall<br />Intranet strategy<br />SharePoint strategy<br />Effective team collaboration<br />Director of ClearBox Consulting<br />Former global intranet manager at Unilever<br /><br />@sammarshall<br />
  4. 4. In the beginning<br />
  5. 5. Original intranet<br />
  6. 6. What we found<br />
  7. 7. The new intranet<br />CAFODconnect is our Intranet. The audience is the whole staff community. You will find news about what is happening in the organisation and all the support information you need to do your job. <br />
  8. 8. Building a collective story<br />
  9. 9. Building a collective story - What we learned<br />Worries about moderating and controlling content were unfounded.<br />A small investment in demonstrating the type and quality of copy we wanted made a big difference to the quality of content on the intranet.<br />The culture in some of our International offices in more hierarchical than in the UK, so staff will still seek sign off before posting, or be nervous about posting a story. <br />
  10. 10. Leadership Involvement<br />
  11. 11.
  12. 12. Collaboration<br />
  13. 13. Collaboration – What we learned<br />Every collaboration site needs a clearly identified owner.<br />Every site needs a clear life cycle and owners need to be held responsible for archiving old sites.<br />Owners need to understand the difference between sharing something for collaboration, and publishing it for wider consumption.<br />
  14. 14. Collaborating or Communicating? <br />Group Intranet<br />Every-<br />one<br />?<br />?<br />My Peers<br />DepartmentSite<br />?<br />?<br />X<br />Team collaboration sites<br />My Team<br />X<br />X<br />X<br />X<br />X<br />?<br />E-mail<br />C:<br />Me<br />
  15. 15. Conclusion<br />
  16. 16. ClearBox Consulting<br />Sam Marshall<br />Director <br /><br />Twitter: @sammarshall<br /><br />For more information<br />Laura Jarque<br />Internal Communications Manager<br /><br /> <br />