Conventions of magazine adverts for a digipak

1. CONVENTIONS OF
ADVERTS FOR A
DIGIPAK
By Sekemi Olunloyo

2. Name of artist
This is one of the main features of an advert for a digipak, most times it
is the main text which stands out on the page and it is used to catch the
attention of audiences and also promote the digipak.

3. Album single/name
This is very useful to have on an advert so that the audience are aware of
what the album is called. It could also be used to show what the genre of
the album is and in turn this could also appeal to new audiences.

4. Release date
Most times the release date is on the advert, but if the album is already
out the phrase ‘out now’ will be written on it. It allows them to know
when they can purchase the album. It also gives a personal touch and
encourages fans and new listeners to buy it.

5. Review/Rating
These are very common on the adverts for digipaks and they are used to
encourage people to purchase an album with good ratings and reviews.
This isn't common with all genres mostly with pop albums. Most of the
times the reviews are positive.

6. Where to buy…..
There are different retailers for the sale of music for example HMV are
known for selling different forms of media. They made £1,956.7 million
(2009)and it was mostly from the sale of music, a lot of adverts include
HMV’s logo on them.

7. Tour dates
This isn't included on the poster all the time but sometimes it can be
used to promote an album mostly if it is based on a specific album and it
helps promote the album and let the real fans know when the artist is on
tour.

8. Artist and label websites
This is usually too bold on the advert but it is visible and it is just another
way to pass information across to fans.